Name : Faiq Ubaidillah

Class : IMaBs A

NIM : 20200410112

I think the video is to introduce the lego game. The famous toy manufacturer that almost went bankrupt
ten years ago, but is now the best-selling toy manufacturer in the world, is none other than LEGO. Lego
is famous for being sold in brick-shaped children's sets. In the 90s, Lego acquired the rights to design kits
of popular films such as Star Wars and Harry Potter with high revenues.

lego also has a variety of other products such as computer games, clothing and team parks. Lego's
patent soon expired and is no longer working. In addition, interest in playing Lego is waning in the new
generation of children who are growing up with video games with technology products. The Legos of the
2000s were on the verge of bankruptcy. garburator of lego branded products and decided to focus on
their core value proposition, lego bricks.

lego game cuts because getting rid of products and kits will benefit and by streamlining operations.
Lego kits have been a boy's product for a long time. but now lego has really doubled its market size by
designing sets for little girls who love them. Lego has regained its soaring revenue in recent years and is
a brand that is recognized by many as a testament to the recent success of Lego films. even though it
almost failed, lego redesigned its business model to keep it as we live as children today as in the past.