EFFECTIVE

BUSINESS
COMMUNICATION
THE ART OF EFFECTIVE LISTENING IS ESSENTIAL FOR CLEAR COMMUNICATION AND
CLEAR COMMUNICATION IS NECESSARY TO MONITOR SUCCESS.-
JAMES CASH PENNEY
EFFECTIVE COMMUNICATION

▶ It is a form of communication,
which ensures that whoever
transmits the message does so in
a clear and understandable way
for the interlocutor / s, without
generating confusion, doubts or
misinterpretations.
IMPORTANCE OF AN EFFECTIVE
COMMUNICATION
▶ Work is coordinated throw
processes.
▶ The process effectiveness
depends on the way task
are coordinated.
▶ Actions coordination takes to the
expected results.
▶ Good results take to the company
success.
▶ This can’t be achieved without
an effective communication
The “human being”
always
communicates
and
sometimes talks
 Everything communicates
My mentality and charater

My relationships
What I say

What I do My movements

My personal apperance
Effective communication
generates meaningful
conversations and builds
up relationships.
It is necessary:

• To get objectives .To generate impact

• To ask for or offer something . To explain something

• To coordinate present and future actions

• To express ourselves
Communication barriers
Semantic:
• Interpretation

Personal:
• Pressure and stress
• Being distracted
• To be focused on myself

Physical
• Noise
• Other distractors
 EFFECTIVE COMMUNICATION ELEMENTS

ASSERTIVITY CLARITY LISTENNING EMPATHY

 LANGUAGE IS POWERFUL
ASSERTIVITY VERBAL CHARACTERISTICS
▶ Firm and relaxed voice
▶ Fluency and sincerity
▶ An appropriate voice
volumen according to the
situation
▶ A cooperative and
constructive attitude.

▶ Communicate directly NON VERBAL CHARACTERISTICS

▶ A receptive listening
▶ Use strong messages
▶ A direct visual contact
▶ Speak with conviction
▶ Open body posture when speaking.
▶ Take responsibility for your words.
▶ Smile or frowm
Don’t expect telepathy helps you

▶ CLARITY TIPs
▶ Before talking, reflect on what you
want others to understand.

▶ Speak slower

▶ Pay attention to the enunciation

▶ Use simple and clear messages

▶ Be aware of the articulation of
▶ A good connection is your words.
essential
Listening = perceiving &
building interpretations
LISENING
▶ Listening and hearing are different.
▶ Speaking is not a waranty of
listening.
▶ We listen according to our own story.
▶ CONSIDERATIONS:
▶ Pay attention and your presense at
the disposal of the other person.
▶ Share your concerns
▶ Treat the other person perspective
with importance.
▶ Look for the connection point where
we converge
▶ Verify listenining by pausing
and asking
▶ Try to find out what the other
person is getting interested in.
▶ Learn to focus, capting
and interpreting.
Empathy is to understand what
the other is thinking and feeling
Empathy
“To understand what the other person
is experimenting”
Affective-emotional components
▶ Emotional contagion (you can
feel what the other feels)
Cognitive components
▶ You understand the other’s point of
view even if you don’t agree with it.
Suggestions
▶ Listen to without prejudice, with
an open mind and tolerance.
▶ Listen to the other with interest
and ask open questions
▶ Don’t give your opinión if you are
not requested to do it. If you do,
give a constructive one.
▶ Pay attention to non verbal
communication, body language
and body posture and voice
tone
▶ Try to find out what moves the
other person.
 Effective communication
techniques
1 Activate your listening skills 2 Paraphrase the other
Communicate doesn’t mean speaking

3 Get involved in the conversation 4 Focus on the actions and problems

instead of focussing on people.

5 Face problems since the moment 6 Look for solutions instead of

culpable or victims
they appear, don’t let them grow.

7 Be brief, concise and direct

Based on this presentation, I invite you to
do the activity 1 of this course and send it
to the Teams platform.