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WEAKNESS

Ownership

 Rate of 100% voting share between Joachim & Theresa

Risk: You could lose your entire investment. If a company does poorly, investors
will sell, sending the stock price plummeting. When you sell, you will lose your
initial investment. If you can't afford to lose your initial investment, then you
should buy bonds [2]

If you lose money on your stock loss, you can claim a tax credit. If you make
money, you must also pay capital gains tax. [3]

Human Resources

 Need a Fiance Director

 Lack of skilled staffs

 Small and inexperienced management

When managers aren't adequately trained, it affects the entire company. A manager
who is new to his role needs training in how to manage people, delegating work,
resolving conflicts between employees, motivating his staff, and adapting to
changes within the company. Starlight plc cannot grow without setting up a more
professional management structure. We should consider hiring a new management
team

Although its customers are all aged and service is good and full of energy, but all
nationalities are one of reasons that is hard to control the qualifications and all
restaurants are different type of style, and also, lack of skilled staffs

Training, which is essential for management as well as staff, typically consists of


several classes onsite or at a different location during orientation

=> Smart, good-looking but non skills

Prices
For the first six months of the year, Starlight increased its turnover under L3.9
million, but its debt ratio is quite discouraging since it is very high (72% ). This
signifies that the company's future is uncertain. The cost of living is starting to
climb. Its cost is rising and has already reflected on the prices. A financial director
would have to be hired right away

Because the company is growing up and make the money, we want to takeover
them that we have to pay more money for them. In my opinion, this is not a good
deal and has highly risky. And we must invest in more people and time to take it
over

THREATS

The key difference between a weakness and a threat is that weaknesses are internal
while threats are external. Just as there is no such thing as a free lunch there is also
no such thing as a new opportunity without new threats [1]

Location

 Mainly in old buildings in cities

=> No further opportunities for expansion

If you’re going to expand, think about expanding in concentric circles. Marketing


is expensive, and the best marketing is word of mouth. If you can get people
talking about you, they will talk with people in nearby markets; so you should take
the marketing synergies into account when expanding

Competition

To stay ahead of the competition, the firm must embrace innovation in every task it
does. As a result, it's critical to recognize your personal flaws and use them as a
springboard for progress

It has already copycat cabaret clubs have started up in the north of England
 Creation of similar clubs (North of England)

Objectives Of Acquisition

 To boost profits
 To enhance the company’s image
 To buy a company which will continue to grow and contribute to group’s success
 To buy a company which will not take up too much of the present management’s
time and energy

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