CLUSTER ANALYSIS:

Final Cluster Centers

Cluster
1 2 3
VAR00001 2.17 3.17 1.88
VAR00002 2.17 4.17 2.38
VAR00003 2.50 2.00 3.25
VAR00004 1.50 2.50 3.25
VAR00005 2.17 3.00 3.13
VAR00006 1.67 4.17 2.63
VAR00007 2.50 1.83 1.88
VAR00008 2.00 3.50 3.00
VAR00009 2.17 3.33 2.75
VAR00010 1.83 2.67 2.63
VAR00011 1.67 4.67 3.00
VAR00012 2.00 2.83 2.25
VAR00013 1.67 2.17 1.88
VAR00014 2.17 2.33 2.25
VAR00015 2.17 4.00 2.63

CLUSTER1:

1. Sometimes I feel foreign made products are superior in

quality.
 2. Sometimes I prefer to pay by credit card as a matter of

convenience
3. A computer can sometimes be considered as a
necessity rather than luxury
4. The liberalization of Indian Economy has increased the
efficiency of Indian companies
5. Sometimes I prefer old Hindi songs than the latest ones.

6. I feel vegetarian food is more nutritious than non-

vegetarian food.
7. Sometimes I enjoy surfing on the net.

8. Television has become an integral part of Indian urban

life
9. Sometimes I consider Women’s education to be an

important aspect for the overall development of the

country
10. A movie is a major source of entertainment
11. People are more conscious about quality of
product
12. I believe the economic status of India will improve.

13. I prefer readymade wear to tailored clothes.

14. Sometimes I prefer to take my food outside every

weekend.
15. Sometimes it is better to include Basic computer
education in primary level.
CLUSTER1:
The above cluster comprises of people who consider foreign products to be of superior
quality, prefer making payments by credit cards, computer and it’s knowledge is
considered to be very essential, prefer old hindi songs to that of latest ones, enjoy surfing
on net, prefer vegetarian food to be more nutritious and take their food outside every
weekend, consider movie to be a major source of entertainment, prefer readymade
clothes, are very much quality conscious. Consider women education and liberalization
of the economy to be vital for development of the economy

CLUSTER2:
The people belonging to this cluster think foreign products to be of superior quality,
consider computer to be a necessity, give equal preference to all kinds of songs, consider
non-vegetarian foods to be equally nutritious, take their food outside on a regular basis,
are not great valuers of TV, prefer surfing on net , not at all quality conscious , prefer
readymade clothes , consider movie as a source of entertainment but not highly , think
computer education to be somewhat essential , do not prefer credit cards , consider
women education and liberalization to be vital for development of the economy.

CLUSTER3:
This above cluster comprises people who consider foreign products to be of superior
quality, prefer to pay by means of credit cards, consider computer to be essential but npt
highly, enjoy old as well as latest hindi songs , provide equal importance to both types of
foods , value using net, consider movie as a major part of entertainment , love dinning
outside , not very much conscious of quality of the product, prefer using tailor made
clothes