Content Roadmap & Ideation Spreadsheet

How do I understand the Content Roadmap tab?

Governance Mohan Chandran is responsible for the content strategy

Frequency/Cadence Content will include articles, blogs, ebook, casestudies, faqs, worksheets, checklists an

Priorities BFSI, Retail, Government, Manufacturing, Healthcare, IT & Telecommunication

SEO research

Search tools

Go to google.com, enter a keyword or phrase, and see what Google's algorithm finds p
Google suggest
and look for opportunities. An opportunity arises when you find outdated and/or low-qua

Brainstorm Ideas come from your subject-matter experts. Hold a brainstorm session internally to ge

If you're active on social networks, or your competitors are, check out those channels to
Social topics
using the search tools described in #2 and #3.

What do the columns on the Ideation tab mean? How do I use this spreads
Topic Content Type/Format Objective of Content
1.Now, organizations are Article, infographic, Awareness, increase traffic
using DevOps eBook, or some other to the website
methodologies to improve format for the content
products at a faster pace
than competitors employing
traditional software
development and
management processes.
 readsheet

t strategy

estudies, faqs, worksheets, checklists and offerings

lthcare, IT & Telecommunication

and see what Google's algorithm finds people are searching for related to this topic. Look at the content that shows up in the fir
s when you find outdated and/or low-quality content.

Hold a brainstorm session internally to generate topic ideas. You know what questions your customers have and what topics in

mpetitors are, check out those channels to see what your audience is talking about. This inspires ideas, which you then analyze

How do I use this spreadsheet?

Stage of the Customer's
Audience/Persona* Suggested Keyword
Journey
Awareness DevOps vendors DevOps as a Service
Cloud service providers DevOps consulting services
Telecommunications DevOps Solutions
service providers DevOps implementation
System integrators services
Government agencies
Managed service providers
application designers and
development service
providers, and network
service providers.
ook at the content that shows up in the first page of search results,

your customers have and what topics interest them the most.

s inspires ideas, which you then analyze to see if they are viable,

Description Notes
Project Development Spreadsheet
CloudFulcrum

Governance
Frequency/ Content
Content Type Lifecycle
Ideation
Creation
Design

Articles, Blogs, infographics, Mohan &

4 per month Mohan Madhu
videos, etc. Bhikshu

Roundup (summary of 2 Mohan &

1-2 per month Mohan Madhu
industry articles) Bhikshu
Hub (gated content for lead
Mohan &
generation - case studies / 1 per month
Bhikshu
Mohan Madhu
whitepapers)
Mohan &
Poll & Survey's, Email 1-4 per month
Bhikshu
Mohan Madhu

Recommended 12-Month Content Frequency/Cadence

Content Type Month 1 Month 2 Month 3 Month 4

Articles, Blogs, infographics,

4 0 0 0
videos, etc.
Roundup (summary of 3-5
2 1 1 1
industry articles)
Hub (gated content for lead
1 - 1 -
generation)
Spokes (micro content to
promote polls, survey, email, 4 3 3 3
webiste copy)

Priorities
Audience Month 1 Month 2 Month 3 Month 4

Persona 1 1000 0 0 0

Persona 2 1000 0 0 0

Persona 3 1000 0 0 0
Edit/Optimize Approvals Implementation Amplification Measurement

Mohan Navneeth bhikshu bhikshu bhikshu

Mohan Navneeth bhikshu bhikshu bhikshu

Mohan Navneeth bhikshu bhikshu bhikshu

Mohan Navneeth bhikshu bhikshu bhikshu

Month 5 Month 6 Month 7 Month 8 Month 9 Month 10

0 0 0 0 0 0

1 1 1 1 1 1

- 1 - - 1 -

3 3 3 3 3 3

Month 5 Month 6 Month 7 Month 8 Month 9 Month 10

0 0 0 0 0 0

0 0 0 0 0 0

0 0 0 0 0 0
Month 11 Month 12 Total Year 1

0 0 4

1 1 13

- 1 5

3 3 37

Month 11 Month 12 Total Year 1

0 0 1000

0 0 1000

0 0 1000
Project Development Spreadsheet
CloudFulcrum

Topic (may be the same as the headline)* Suggested Target Keyword Target Publication Date Content Type*

employee timeline
How to assist a growing, yet inexperienced staff Infographic
amateur

motivational speaker
# strategies to motivate a young staff youth Article
veteran leadership

I dont want to be here

# best ways to deal with a disgruntled employee List article
Milwaukee

gameplan
Hiring the right manager for your assembled team eBook
hiring

# ways to adjust your work environment to be more hard work

Infographic
successful winning culture

How do I know if the owner is hurting the company? irreparable damage Article

reputation
How do I change my company's reputation with my
audience Article
audience?
reputation management
 mascot
How a gorilla mascot can be a game changer for your
logo Video
business
spokesperson

Need help? Click here for assistance

Objective of Content Stage Buyers Audience/Persona* Description

Provide a multi-step list on what is needed to help

Lead gen Awareness Small businesses
train a young staff.

Provide a number of strategies that will ultimately

Search Decision Management
help to motivate a staff.

Disgruntled employees can tear down the internal

Social Awareness Small businesses workings of a company. Provide a number of
options to help cope with such a scenario.

Explain the pros and cons when it comes to hiring

Search Consideration Management
a manager.

Explain what strategies can be used to have a

Search Consideration Management
more successful work atmosphere.

Provide multiple ways one can decipher if their

Social Decision Small businesses
company's owner is hurting the company.

After suffering a tough PR stretch, focusing on your

Social Decision Management reputation is essential. This article will provide
ways to improve your reputation.
 A less serious piece of content can provide a more
Lead gen Consideration Social awareness socially sharable piece. Although it isn’t being
searched, it can still be valuable.
Notes Status
2021 SEPTEMBER MONDAY
CALENDAR YEAR CALENDAR MONTH FIRST DAY OF WEEK

#NAME?
#NAME?

Confirm blog post title and Writer begins research and

publish date starts writing draft

#NAME?

#NAME?

Submit blog post draft to Submit updated draft to

Blog post revisions
editor editor

#NAME?

Editor to implement blog

post

#NAME?

Add post to newsletter

Finalize post and scheduled POST GOES LIVE! Start
and/or send out email Continue social promotion
to go live on publish date promoting socially
notification

#NAME?

Monitor Social Interaction Monitor Social Interaction Monitor Social Interaction Monitor Social Interaction Monitor Social Interaction