DEPARTMENT OF VISUAL COMMUNICATION DESIGN

PROGRAMME: INTERIOR DESIGN1

DOMESTIC PROJECT

https://za.pinterest.com/pin/215821007121194917/

SUBJECTS: DESIGN STUDIES1 & DRAWING FOR DESIGN 1

BRIEF NO1: AIRBNB APARTMENT PART 1 (KITCHEN, DINING, LIVING ROOM & PATIO)

DATES: 16 JULY – 10 AUGUST 2018

LECTURERS: HLENGIWE MLAMBO, SIYANDA MBELE, LWAZI MSHIBE

MODERATOR: MICHELLE REYNOLDS

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DESIGN PROJECT 1

You will be given the next 4 weeks to apply the knowledge and skills that you have been taught in the
first and second term into a domestic interior space. Through this process you will learn how to create
and produce a 3 dimensional concept design by interpreting what the client requires within the
boundaries of the brief.

AIMS AND OUTCOMES

The student is required to:

 Apply the creative process to the practical solution of two and three dimensional design
problems, primarily within the built environment.
 Analyse the specified brief or problem and come up with a workable solution, by applying the
knowledge and skill that they have acquired during the first two terms of the year.
 Produce presentation drawings to communicate their design intention.

The objective of the project:

 Encourage student to think critically within a limited/ restricted client brief and requirements
 Create awareness amongst students of a community’s special requirements both in a
physiological and psychological aspect.

REFERENCES

1. Periodicals:
Frame, Elle decorations, Visi, Wall Paper, Designing Ways (available in the library)

2. Library books residential Interior design

3. Airbnb website
https://www.airbnb.com/s/South-Africa
https://www.airbnb.com/s/United-States
https://www.airbnb.com/s/Europe

4. https://www.thespruce.com/designer-guide-to-contemporary-style-1976503

5. Interesting spaces in Durban to use as reference

 Makaranga lodge
 https://acomsa.co.za/durban/fairlight-beach-house/
 The Oyster Box hotel
 The Concierge
 The Benjamin hotel
 St James on Venice

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  Teremok quarters hotel
 Bon Hotel 64 on Gordon

Interesting hotels nationally and internationally, for reference

 The Silo Hotel, Cape Town

 Babylonstoren, Cape Town
 Extreme Hotel, Cape Town
 Daddy longlegs Art Hotel, Cape Town
 Old Mc Daddy, Cape Town
 12 Decades Hotel, Johannesburg

Interesting International Hotel Chains:

Ace Hotel http://www.acehotel.com/
https://www.youtube.com/watch?v=dJu5tgih360
https://www.youtube.com/watch?v=_IMz3sk4RD0
https://www.youtube.com/watch?v=m0da66oNcO8
The Hotel The exchange http://www.hoteltheexchange.com/en/rooms/1-star
The Viceroy http://www.viceroyhotelsandresorts.com/en/miami

Hotel Blogs:
DNA Hotels http://www.dnahotels.com/
Retail Design Blog http://retaildesignblog.net/category/hotels-and-restaurants/
World Design Hotels http://www.worlddesignhotels.com/

CLIENT

Your client is Zola Mda a young creative art director from Johannesburg, Zola has recently relocated to
Durban due to the nature of her work. As a creative director Zola is responsible for the visual style and
images in magazines, newspapers, product packaging, and movie and television productions (2017). Her
company creates the overall design and directs others who develop artwork or layouts. She hires and
supervises staff of assistant art directors or set designs for different companies.

Zola still travels back home to Johannesburg during holidays and most weekends as her family is based
there. During those times away Zola rents out her apartment by advertising on the Airbnb website. Zola
calls her apartment a home away from home, and wants her guests to experience the feeling of being at
home during their stay. The client therefore wants you design a logo which will appear on the
advertising webpage for her apartment. The logo is to be titled “HOME AWAY FROM HOME”

THE CONCEPT:

The clients wants you to design a contemporary style interior that takes inspiration from the two cities
Durban and Johannesburg. You are required to consider the elements and the principles of design that
you have been taught as well as the 2018 interior design trends that will go well with the allocated
interior design style.

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THE SITE:

The apartment is situated in Westville Durban and the unit to design is unit 201 (A). The building has an
existing slab at 3200mm AFFL. A Plan is attached, at a scale 1:50. Door heights are 2100mm high, refer
to elevations for window and window sill heights and design.

THE BRIEF & ACCOMODATION REQUIREMENTS

You are required to design the kitchen, dining, living room and one optional space. The spaces to be
designed must be supported by research on their appropriate interior design requirements.

The client also wants you to design one optional space from the following choices:

- A kids playroom or
- An indoor cinema or
- A home office space

You are also required to research the interior design requirements for the chosen space and include this
information onto your research board.

Consider all the finishes, fittings, furniture and equipment required of the above mentioned spaces. Also
consider the all the ergonomics by referring to your design technology notes and Library books for
proxemics, anthropometrics and ergonomics.

HAND IN REQUIREMENTS

All drawings to be done on your drawing boards in the studio except for the CAD and typo requirements:

CAD:
Produce the following: floor plan and a ceiling plan at a scale 1:50 with annotations, dimensions,
legends, line weights, and appropriate hatches. The drawing must also be produced with a title panel.
TYPO:
Design a logo and an A3 advertising webpage for the client , refer to the existing Airbnb website for
guidance.

CONCEPT HAND IN: MINIMUM REQUIREMENTS (Monday 23 July at 10:00 am)

1. This board should show your research on the interior design requirements for the required
spaces. This board should also include your design proposition or your design intention.
2. Mood board showing images of interior spaces with the mood or the look and feel which you
would like to create within you holiday apartment, as well as your inspiration from either one or
both of the cities Durban or Johannesburg.
3. Concept board consisting of your own interpretation of the mood board pictures. This should
consist of at least two fine liner freehand perspective sketches rendered.
4. Overall plan layout at scale 1:50

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 Your ideas should be annotated clear and easy to read and the plan should be rendered and
annotated.

IMPORTANT TIME FRAMES

EVENT DATE VENUE

Brief Handout Monday: 16 July @ 10:00 1st year studio
Concept Crit Monday: 23 July @10:00 Crit room
First Hand 1 Monday: 30 July @ 10:00 Crit Room
Research, Mood, concept, Floor plan – 12:00
Final Hand 2: Ceiling plan, Sectional Friday:06 August @ 13:00 Crit Room
Elevations, Perspective and a model. – 15:00

CONCEPT CRITIQUE: Date 23 July at 10:00 in the critique room.

 1x A3 Research board
 1x A3 Mood Board (landscape)
 1x A3 Concept board with rendered sketches
 1x A3 Floor plan layout (Landscape)

FINAL HAND IN: MINIMUM REQUIREMENTS

Hand in #1: Monday 30 July @ 12: 00

1. Research Board ( Referenced and edited)

2. Mood board (Edited as per the concept crit)
3. Concept Board (Sketches in fine liner and rendered, edited as per the concept crit)
4. Floor plan scale 1:50 (drawn on the drawing board, annotated, and rendered)

Hand in #2: Friday: 10 August @ 13:00 – 15:00

5. Ceiling Plan scale 1:50. This plan should include lighting and bulkheads and appropriate legends.
6. Two rendered sectional elevations at scale 1:50
7. A 2 point perspective drawing showing human scale
8. Typo webpage and logo
9. CAD Plan and ceiling plan
10. One white model of the optional space that you chose to design at a scale 1:20

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 SUGGESTED PAGE LAYOUT

1. Research 2. Mood

3. Concept 4. Floor Plan

5. Ceiling Plan 6. Elevation

7. Perspective 8. Typo:
Webpage
9. CAD: floor plan 10. CAD: ceiling
plan
And 1 model on a base at a scale 1:20

SUGGESTED TIME FRAME

Week 1 [16 – 20 July] work on the research board, mood board, concept board, and floor plan

Week 2 [23 – 27 July] edit research, mood, and concept, floor plan, (also work on CAD and Typo for the
final hand in)

Week 3 [30 July –03 Aug] Hand in the first four boards, work on ceiling plan, sectional elevations, (also
work on CAD and Typo for the final hand in)

Week4 [06 – 10 August] perspective & build a model and hand in the following: ceiling plan, sectional
elevations, perspective drawing, model, CAD and typo work.

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 ASSESSMENT CRITERIA

Subject: Design Studies 1(DSGN 101)

COMPONENTS MARK ALLOCATION

1. Graphic interpretation 25%
2. Model Making 25%
3. Typography 25%
4. Theory of design 25%
TOTAL 100%

Graphic interpretation Mark Marking Criteria

Rendering 50% Does the graphic media/ rendering express the 3D
depth and atmosphere to best explain the interior
design function and features? (Both 2D and 3D)
Overall Presentation 50% Has a link been made between the concept and
presentation of the work?
Does the scheme read holistically?
Has the logical narrative been told through the
presentation?
Has the work been presented in a professional
manner?
TOTAL 100%

Model Making Mark Marking Criteria

Design communication
Professional finish
TOTAL
50% Does the model express the FF&FE’s best explain the
Interior design function and features of the space?
50% Has the student demonstrated skills in delivering the
intention of the model using appropriate media?
Is the quality and the finish of the model
commendable?
100%

Typography Mark Marking Criteria

Concept 50% Has an appropriate and a creative Logo and
advertising webpage been designed for the client?
Application 50% Has the logo been applied in a suitable manner and
has the design layout of the webpage been
considered.
TOTAL 100%

Theory of Design Mark Marking Criteria

Concept 50% Is there an innovative, Imaginative or inventive root

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 idea for the design?
Does the student clearly illustrate how he/she
intends to apply the root idea to the interior/ design
Application 50% Is the concept apparent in the selection of colours,
shapes, and textures of materials, furniture or
interior space/design?
Has the concept been consistently applied
throughout the 3D volume of the Interior space /
design?
TOTAL 100%

SUBJECT: Drawing for Design1 (DRDS 101)

COMPONENTS MARK ALLOCATION

1. Freehand Drawing 25%
2. Perspective Drawing 25%
3. Construction Drawing 25%
4. CAD 25%
TOTAL 100%

Freehand Drawing Mark Marking Criteria

Concept sketches 25% Have the concept sketches been utilised to
adequately portray the design process?

Are the concept sketches to a professional

standard?
TOTAL 100%

Perspective Drawing Mark Marking Criteria

Technical ability 25% Does the perspective accurately express the 3D
depth and atmosphere to best explain the
interior /designs function and features?
TOTAL 100%

Construction Drawing Mark Marking Criteria

Plans and ceiling plans
Orthographic drawings
TOTAL
25% Have standard drawing conventions been used such
as line weights and section lines?
Have the plans & ceiling plan been drawn accurately
and to scale?
Have the sections and elevations been drawn
appropriately and to scale?
Have the drawings been annotated?
100%

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 CAD Mark Marking Criteria
Floor plan & ceiling plan 25% Have appropriate plans with annotations,
dimensions, hatches, line weights, and appropriate
title panels and legends been produced? Are the
plans to the required scale?
TOTAL 100%

WHAT A PERCENTAGE MEANS

% Overall Project Criteria

100 Project is fully resolved and realized
95 Project is exceptionally innovative with no visible flaws
90 Project is innovative and the design is holistically considered
85 Project has outstanding design features and is exceptionally well delivered
80 Project demonstrates innovation and design fundamentally well considered
75 Project demonstrated original thoughts and resolutions
70 Project is original but envelope not pushed far enough
65 Project is considered, but not well applied
60 Project shows some well-considered aspects, but is not fully resolved
55 Project not well resolved
50 Project is unresolved and poorly executed
45 Project is below expectations
40 Project is unfinished and badly executed
30 Project is mostly incomplete
20 Project is substantially incomplete
10 Project is completely unresolved and incomplete
0 No work has been handed in

RULES
 Department rules will apply to all aspects of the project
 Note those on plagiarism and those of late work (late hand in)

REFERENCES:

Hankinson, M. Barrett, S. (2008) EThekwini Backpackers. Durban University of Technology.

Mlambo, H. (2016). Holiday apartment. Durban University of Technology.

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