Final Chapter 1 To 6 Brewt Coffee

BREW 'T COFFEE: A FEASIBILITY STUDY OF DRIP COFFEE WITH FRUIT SYRUP
PLACED IN AN ECO-FRIENDLY PACKAGING IN THE SECOND DISTRICT OF

CALOOCAN
A Feasibility Study
Presented to the Faculty of the
Business and Management Department
STI College Caloocan
In Partial Fulfilment
of the Requirements for the Degree
Bachelor of Science in Business Administration
Adrian C. Brillante
Mikki Pauline T. De Vera
Angelo A. Deleonio
Joshua Gan
Carl R. Modena
Aaron F. Olleres
October 2021
TOPIC PROPOSAL APPROVAL SHEET
This research proposal entitled: BREW 'T COFFEE: A FEASIBILITY STUDY OF DRIP
COFFEE WITH FRUIT SYRUP PLACED IN AN ECO-FRIENDLY PACKAGING IN
THE SECOND DISTRICT OF CALOOCAN prepared and submitted by Adrian C. Brillante,
Mikki Pauline T. De Vera, Angelo A. Deleonio, Joshua Gan, Carl R. Modena, and Aaron F.
Olleres, in partial fulfillment of the requirements for the degree of Bachelor of Science in
Business Administration Major in Operation Management, has been examined and is
recommended for acceptance and approval.
Ms. Gelita Colon

Feasibility Study Adviser
Ms. Gelita Colon

Feasibility Study Coordinator
Ms. Michelle Guinitaran

Program Head
October 2021
CHAPTER I
INTRODUCTION
Coffee is one of the most popular drinks worldwide. According to a certain site
which is the Sustainability Victoria it is said that with around 2.7 million cups was being
consumed every day only by drinking coffee at the present time. The most common
explanation for coffee's appeal is its ability to improve energy levels. When most
Filipinos are feeling down, they use it as an immediate pick-me-up.Also, according to a
blog in EAT FILIPINO FOOD “Kapeng Barako” is one of the famous flavors of a coffee
in the US and other western countries while there are also others that include 3-in-1 and
some ready to drinks coffee. It has a high level of antioxidants and beneficial nutrients
that can make people healthy. Kris Gunnars, BSc stated that coffee drinkers have a much
lower risk of several serious diseases. Coffee can help a person improve his/her energy
level and boost the intelligence, can help burns fat, and improve physical performance
because of the fact that it contains caffeine which is really helpful for the health. In
addition to this, it contains essential nutrients such as; Vitamin B2 and B3 and many
more. This can lower the risk of a person for having a diabetes, Alzheimer’s disease,
dementia, Parkinson’s, depression, and cancer. In spite of the fact that coffee also has its
disadvantages, all those things won't happen if a person only drinks with a proper amount
of it and not abuse the way they drink it.
With our own version of Brew’t Coffee, we hope to pique the curiosity of both
buyers and consumer. The majority of the people are choosing some artificially created
products over natural products that are beneficial to our health. We are introducing our
natural and organic ground coffee with variety of unique flavors, which are blueberry,
strawberry, and green apple. Our goal is to make an affordable coffee that can also lessen
the plastic waste by means of delivering sustainable packaging solutions and will reduce
its environmental impact. We offer reliable and cost-effective solutions for shipping
fragile home furnishings, retail ready, and lower storage costs.
To sum up everything that has been stated so far, we chose this Eco friendly drip
coffee packaging because of the fact that it will lessen the cost of the product and release
of carbon emissions during production than the traditional packaging does. In addition to
this, we can minimize the uses of the resources. Lastly, it is easier to dispose unlike other
packaging varieties and eco packaging is highly biodegradable, it can be recycled and
sometimes even repurposed or composted.
Background of the Study
Brew’t Coffee is a barako-ground coffee that is packed in a drip coffee filter.
Brew’t offers a variety of unique flavors, which include blueberry, strawberry, and green
apple. Each piece of the product is packed in an eco-friendly package. We sell it by the
bundle of 10 coupled with a 33ml bottle of their chosen flavoring. The bottle has a cork
cap that can open easily. We recommend that customers put in their desired amount
based on their preferred strongness or sweetness of the syrup. The bundle is packed in a
box that will reduce the plastic usage here in the Philippines. These materials are
recyclable and will not take a long time to decompose.
The purpose of Brew’t Coffee is to be more competitive in the market and to be
the leading manufacturer and supplier of natural organic ground coffee with eco-friendly
packaging that can reduce harmful environmental impact. Therefore, the organizational
type of this proposed business venture is manufacturing, which includes the types of
industries that make up the industrial market. The industrial market is one of the four
components of the organizational market that are made up of all the people and
businesses that buy commodities and services to use in the creation of other goods and
services that are sold, rented, or supplied to others. Brew’t Coffee establish as a
partnership. This is formed when two or more people agree to start a business. This
company's goal is to create a profitable business that also provides healthy and delicious
coffee. We’re the owners liable for shared liabilities and other business aspects. Owners
also agree to put their time, money, and labor into the company.
Since we're combining brewed coffee and fruity syrup, we named it Brew't
Coffee. We chose this type of coffee business since we all enjoy coffee. When it comes to
coffee, we thought about what we like and how well we get along as a group. During our
free time, we visit any nearby coffee shop or purchase a sachet of coffee. That is why we
have decided to recommend this drip coffee with flavored syrup because it is now widely
recognized in the country. We believed that adding flavored syrup would engage
customers and make our coffee product stand out. And for our flavored syrup, there are
three flavors: blueberry, strawberry, and green apple.
Organizational Background
Vision
To be the provider of the best affordable yet eco-friendly organic ground coffee in
Luzon, Visayas, and Mindanao.
Mission
To provide the best possible product and service to our customers by co-operating
and making a contribution to a healthier lifestyle, for a clean environment that enhances
the Filipino people quality of life for the present and future generations.
Goals and Objective
 To be more competitive in the market and to be the leading manufacturer and
supplier of natural organic ground coffee

 To produce a product that reduces harmful impact to the environment through an
eco-friendly packaging.
Value Statements
 We assure that our employees', communities, and environment's well-being is a
priority in everything we do.
 We constantly meet agreed-upon requirements.
 We value individual differences and recognize that they contribute to our
team's strength.
 We exchange ideas in order to inspire and learn from one another.
 We operate with a dedication, loyalty, and positive energy that differentiate us
from our competitors.
 We value our distribution channel and customer by treating them with respect
and importance.
Statement of the Problem
This feasibility study seeks to gather information about the Drip coffee with fruit
syrup in an eco-friendly packaging. Specifically, it seeks to answer the following
questions:
a. Marketing Aspect - What are the relevant marketing strategies the business should
adopt to gain a significant market share?
b. Management Aspect - What are the different positions in the proposed organization
and what are their qualification, duties, and responsibilities?

c. Operational Aspect - What kind of production and distribution process should the
business employ to achieve efficient business operations?
d. Financial Aspect - What are the ways to maximize the profit and minimize the cost
incurred by the business?
e. Socio-economic Aspect - How can the business perform social responsibility towards
the environment and the government?
Objectives of the Study
This feasibility study is aims for the following reasons:
a. Marketing Aspect - To determine the best marketing strategies the business should a
dopt to gain a significant market share.
b. Management Aspect - To describe the different positions and its qualifications, duties,
and responsibilities in the proposed organization
c. Operational Aspect - To determine the kind of production and distribution process
should the business employ to achieve efficient business operations.
d. Financial Aspect - To assess the ways how to maximize the profit and minimize the
cost incurred by the business.
e. Socio-economic Aspect - To assess how the business can perform social responsibility
towards the environment and the government.
Significance of the Study

This feasibility study will be significant to the following:
To Researcher. It provides as a foundation of knowledge, allowing researchers to learn
and comprehend how various procedures and practices impact the food sector.
To Customers. The researchers believe that the customers will benefit from the study
because it was created just for them and is reasonably priced. They will benefit from
purchasing the items because it can be used for a long time.
To Entrepreneurs. The study's findings will benefit them greatly in understanding the
potential implications and factors of starting this type of business so that they may come
to a conclusion when they decide to open a coffee shop or a store, knowing exactly what
they need to do.
To Society. This study will provide recommendations on how to improve the company's
performance, which may lead to the creation of new work chances for the people.
To Government. This research will assist the government in determining how to address
the issue of plastic waste, potentially leading to more environmentally friendly items in
the country.
To Future Researchers. Future researchers will benefit greatly from the study that will
be produced as a result of this research since it will allow them to understand and review
the various methods involved in this type of firm. It can be utilized as a resource in their
study of coffee goods to give them with important facts, a better understanding, and
knowledge.
Scope and Delimitation

This study focuses on Brew’t Coffee: A Feasibility Study of Drip Coffee with
Fruit Syrup Placed in an Eco-Friendly Packaging in the Second District of Caloocan. The
total number of respondents for this study which is Eighteen (18) year olds and above,
like students, employees, and all coffee drinkers is three hundred (300); 30 respondents in
Barangay 5, 6, and 7 in Sangandaan, 40 respondents in Barangay 8, 12, 14, and 28 in
Dagat-dagatan, 40 respondents in Barangay 9.10,11, and 13 in Poblacion, 50 respondents
in Barangay 20, 21, 22, 23, and 24 in Kaunlaran Village C3-Road, 50 respondents in
Barangay 25, 26, 27, 29, and 30 in Maypajo, 50 respondents in Barangay 62, 63. 64. 65,
and 66 in Grace Park West (10th Avenue), and 40 respondents in Barangay 89, 90, 91,
and 92 in Grace Park East (11th Avenue), with a total of fifteen (16) survey questions.
These survey forms conducted this November first semester, school year 2021-2022.
Operational Definition of Terms
For a better comprehension on this feasibility study, the following definitions of
terms are provided:
Barako - It is a Traditional espresso bean found in the Philippines, Liberica or Barako is
characterized as a solid, sharp, extreme, harsh, and gritty bean.
Blend - Refers to a mixture of different things or qualities.
Brewing - Brew means to make something to drink by mixing parts together, boiling and
steeping, or making a plan.
Commodities - an article of trade or commerce, especially a product as distinguished
from a service.
Decaffeinated - Refers to a coffee that does not contain caffeine.

Distinctive - Refers to a characteristic of one thing or person, and so serving to
distinguish it from others.
Eco-friendly - Products advancement promoting green living or green assembling
techniques that decrease the sum or kinds of assets use and being not environmentally
harmful.
Renowned - It is a famous and admired for skill or achievement.
Rubbish - Refers to a worthless, unwanted material that is rejected or thrown out.
Variety - Refers to an assortment or the state of having many different things.
Sustainability – It is the ability to maintain a constant rate or level
Review of Related Literature and Studies
FOREIGN LITERATURE
Coffee may reduce risk of death from stroke and heart disease
According to LaMotte, S. (2021), Drinking up to three cups of coffee a day can
protect your heart. In people without a heart disease diagnosis, regular coffee
consumption of 0.5 to 3 cups of coffee per day was associated with a lower risk of dying
from heart disease, stroke, and premature death from any cause compared to non-coffee
drinkers. The study, presented Friday at the annual meeting of the European Society of
Cardiology, analyzed the coffee drinking habits of more than 468,000 people taking part
in the UK Biobank Study, which contains detailed health and genetic information on
more than half a million Britons. It's another home run for coffee drinking. 4,444 studies
have shown that moderate coffee consumption can protect adults from type 2 diabetes,
Parkinson's, liver disease, prostate cancer, Alzheimer's disease, computer back pain, and
more.
This literature is important to this feasibility study because people nowadays want
to know the benefits of a product before they buy it. And as a result of the increasing
demand for coffee, especially in the Philippines, Bean and Bean will use this study to
show the effects of coffee on the body of one person to attract more customers or
consumers.
The world's plastic pollution crisis explained
According to Parker, L. (2019), plastic pollution has become one of the most
pressing environmental issues, as rapidly increasing production of disposable plastic
products overwhelms the world’s ability to deal with them. Plastic pollution is most
visible in developing countries in Asia and Africa, where waste collection systems are
often inefficient or non-existent. However, developed countries, especially countries with
low recycling rates, also find it difficult to properly collect waste plastics. After the
Second World War, the production and development of thousands of new plastic
products accelerated, which changed the modern age, and life without plastics has
become completely unrecognizable today. Many of these products, such as plastic bags
and food wrappers, have a service life of only a few minutes to a few hours, but they may
persist in the environment for hundreds of years. Every year, about 8 million tons of
plastic waste flows into the ocean from coastal countries. However, if these additives
become garbage, many of them can extend the life of the product, and it is estimated that
it will take at least 400 years to decompose.

This literature is relevant to this research because Bean and Bean is not only a
natural, organic coffee product, but it is also a product that can help the environment
because of its eco-friendly packaging. Bean and Bean avoid using plastic to every
packaging of their product because they believed that the answer to this pollution of
plastic is to save you plastic waste from getting into rivers and seas in the first place.
Sustainable Packaging: Keeping it Green
According to Ben Conard (2019), packaging waste is a massive global problem,
and one which your business probably doesn’t want to contribute to! So, knowing how to
‘keep it green’ in your packaging design is the key to being a more responsible
eCommerce retailer. Sustainability is a growing focal point within discussions of
Corporate Social Responsibility. So, sustainable packaging is one of the most actionable
ways you can demonstrate your commitment. Plastics play a huge role in the lives of
consumers. It’s hard to keep track of how often we encounter plastic on a daily basis,
especially in retail and food packaging. In particular, most of the things we buy come in
plastic packaging. So, it’s hardly surprising that the packaging industry is responsible for
40% of plastic pollution in the world – and a third of all household waste. Unfortunately,
the eCommerce industry is one of the biggest culprits. This is due not only to the use of
plastic packaging but to the unfortunate reality of ‘over-packaging.’ We’ve all had the
experience of an item arriving and filling up our living room with plastic. We’ve dubbed
this experience the “Russian doll” method, often used in order fulfillment: a pre-boxed
item is placed in a second box with a large amount of filler, creating excess packaging
waste. At its current rate of expansion, eCommerce will contribute more and more to this
issue over time. Global eCommerce sales are forecast to hit $4.9 trillion by 2021, and will
account for almost a fifth of all retail sales. If green packaging solutions aren’t adopted,
the amount of plastic waste going to landfills will increase drastically.
In this article it is shown that it is connected to our ongoing research regarding
Drip Coffee with Eco-Friendly Packaging. It says here the importance of nature to us,
even if you are in business, you should still prioritize our nature especially in today's
time. Many companies are abusing it, so we thought to change the long problem of
people; we used eco-friendly material for our packaging.
The Feasibility Study of Coffee House Business Opportunity in COVID-19 Pandemic: A
Case Study at Kulo Coffee Shop Pemogan
According to Ni Wayan Ari Sudiartini, Anak Agung Elik Astari, Ni Luh Kardini, Yenni
Rahman Dhani, Coffee has been one of the best-known drinks and one of the favorites since the
beginning even until now. Consuming coffee has not only become a habit for the olds, nowadays
even the youngs are also an enthusiast in consuming coffee (Barusman & Khunsu, 2013; Rahayu,
2015; Purnamasari & Hendrawan, 2013). Indonesia is a country capable of producing more than
400 thousand tons of coffee per year and has been supplying about 9% of the world's coffee
production (Keizer et al., 1984; Henderson et al., 2009). The opportunity to increase the
productivity of Indonesian coffee plants is widely open because Indonesia has a tropical climate
which is a good climate for coffee plants. In 2012, the sum of the coffee plantation area in
Indonesia reached 1.233.982 hectares. The lifestyle growth and change of Indonesian people
resulted in the performance of the coffee processing industry in the country experience a
significant increase so that, currently, the coffee industry in Indonesia is accelerated in its
development (Cope, 1995; Roth & Aretz, 1991; Kramers & Smith, 1983; Unno et al., 2008).
As the time goes by, coffee products nowadays are not only in form of ground coffee
(roasted and ground) but there is a wide variety of diversified processed coffee products such as
instant coffee, three in one coffee, coffee drinks with various flavors such as vanilla, cocoa, and
others. The growth of the coffee processing industry is characterized by the presence of roastery,
cafes, and coffee shops. One of the trends that are currently growing is the coffee shop. It is a
place that provides coffee with its derivatives as the main beverage and various types of drinks
(side drinks) such as chocolate, matcha, and others. Coffee shops are also placed for people who
just want to relax or do other activities such as discussions, reading printed media, online or
books, completing some academic or non-academic assignments, or to simply enjoy the
entertainment offered (Nurazizi, 2013). Chairman Specialty Coffee Association of Indonesia
(SCAI) revealed, currently the coffee shop's contribution to the domestic production coffee
uptake is 25% — 30%. The figure continues to rise to level 35% — 40% by the end of 2019 and
is expected to continue to evolve year after year. In running a business, there are certainly a lot of
things to be aware of. Anything that can affect the company needs to be taken into account.
Through the business feasibility study, business owner can be aware of the information regarding
current business position. The information is used as a reference for the owner to run the business
ahead. Kulo coffee shop Pemogan is currently facing a situation that requires the owner to be
more creative and innovative amid similar business competition that is very strict especially in
COVID-19 pandemic. This business feasibility study applied quantitative and qualitative data
analysis techniques. Data were obtained through interviews, observations, and documentations
conducted at the Kulo coffee shop Pemogan. The data obtained from the research object were
then immediately collected and processed. The stages conducted in analyzing the feasibility are
through aspects such as market and marketing aspects, legal aspects, technical and technological
aspects, environmental aspects, and financial aspects. In finding out the business opportunity of
Kulo coffee shop Pemogan, SWOT analysis was done. It consisted of strengths, weaknesses,
opportunities, and threats of this business.

This study supports the research since it focuses on the coffee business, also it would
benefit to the research to further understand the advantages and disadvantages of building a
coffee business during the COVID 19 went. This study shows that in order to compete to other
businesses it should’ve an innovation or creativity on creating this business.
Coffee and the Immune System
According to Kanal, E. (2018), excluding high-sugar and high-fat coffee beverages --
might help prevent Parkinson's disease, liver disease and Type 2 diabetes, according to the
Harvard School of Public Health. Consuming up to six cups per day does not pose any additional
health risks when compared to abstaining from coffee entirely. Some research points to improved
health, including stronger immune systems, in coffee drinkers.
This study helps the society to know how may affect the immune system of every people
who drink coffee. These days, many people are not knowledgeable because we only know that is
our morning ritual and by being aware, we must consider not only the bad effects but also the
good in it.
Coffee & Hormonal Imbalance
According to Olson, A. Coffee may be affecting your hormones, the chemical substances
that control and regulate various body functions. Many different hormones are secreted by the
endocrine system glands, including estrogen and testosterone, insulin and cortisol. Coffee can
influence hormonal balance by causing more or less of a hormone to be secreted.
This study shown showed that the coffee drinkers were 56 percent less likely to develop
Type 2 diabetes than were the non-coffee drinkers. If you are a coffee drinker and are concerned
about coffee and your hormones, keep in mind that both caffeinated and decaffeinated coffee can
affect hormones. If you have specific health concerns, consult your health care professional.
Consuming and new entry branding
According to Pongsiri K. (2013) Coffee Shops in Thailand by Mintel Global Market
claims both multiple and independent coffee shops are rapid spreaded throughout the country
within the last decade. Coffee shops are defined as outlets where coffee accounts for a sizeable
part of sales with quite a restricted, mainly packaged, food offer and small amounts if any. In
some countries it therefore includes outlets such as bakery shops and bars. Thailand’s coffee
market are intended to continually and accelerative grow in the nearly future for at least five years
period. It should be noted that the business regarding roasted coffee parlors has its roots in
Thailand for a period of time, but it has just become popular in 2010. The growth rate of the
business is still continuing to increase by 10%. The growth rate can be seen from various
customer groups. From the past, the main group for the business was limited only to the
businessmen and travelers. But presently the target group is expanding to office people as well as
students. The business regarding coffee parlors in Thailand is very interesting as it lights up many
opportunities that are centered on the idea of drinking coffee for entertainment and lifestyle.
Chain coffee house in Thailand tend to attract a wealthier client. Westerners, Japanese, Chinese,
and Korean tourists, white collar workers and students living a “Hiso-looks” lifestyle on the back
of daddy’s salary or a student loan. The average Thai tends to grab a road coffee for half the
price, twice the size and no doubt with twice the sugar.
This literature has a significant relationship to our study which is the Drip Coffee Placed
in an Eco-Friendly Packaging because it discussed the stage and potential customer that will feel
more appeal to try a new brand of coffee or product and to deal in the group of customers.
The Global Chain for Coffee
According to Jeffrey Neilson (2019) The various applications of a GVC or global
commodity chain (GCC) approach to the coffee industry over the last few decades inter alia
Talbot, have consistently identified a range of characteristic chain dynamics. The fundamental
geography of coffee production and trade has, until very recently, remained largely consistent
with earlier colonial patterns. Coffee has been grown almost entirely within the less developed
regions of the tropical Global South, with five countries (Brazil, Vietnam, Colombia, Indonesia,
and Ethiopia) estimated to be responsible for 69 per cent of global production in 2016, while the
European Union and the USA were responsible for 67 per cent of all imports. Talbot's analysis of
the division of total income and surplus along the coffee chain identified a fundamental chain
characteristic producing countries capture very little of the total value-added along the chain, and
that their ability to do so has worsened over time. The Hopkins and Wallerstein approach to
commodity chains, inspired by World Systems Analysis, interprets such uneven distribution of
benefits as reflecting neo-colonial structural inequalities between core countries (and chain
nodes) and periphery countries (and nodes), although we argue that the rise of Chinese firms (and
firms in various other producing countries) is challenging the permanence of these designations.
The stated information above discusses the global value chain and its important about
production and trading. This literature will serve as a guide of the researcher in determining how
to boost the productivity.
Coffee and Health: A Review of Recent Human Research
According to Jane V. Higdon & Balz Frei, Coffee is a complex mixture of chemicals that
provides significant amounts of chlorogenic acid and caffeine. Unfiltered coffee is a significant
source of cafes Tol and kahweol, which are diterpenes that have been implicated in the
cholesterol-raising effects of coffee. The results of epidemiological research suggest that coffee
consumption may help prevent several chronic diseases, including type 2 diabetes mellitus,
Parkinson's disease and liver disease (cirrhosis and hepatocellular carcinoma).

Most prospective cohort studies have not found coffee consumption to be associated with
significantly increased cardiovascular disease risk. However, coffee consumption is associated
with increases in several cardiovascular disease risk factors, including blood pressure and plasma
homocysteine. At present, there is little evidence that coffee consumption increases the risk of
cancer. For adults consuming moderate amounts of coffee (3–4 cups/d providing 300–400 mg/d
of caffeine), there is little evidence of health risks and some evidence of health benefits.
However, some groups, including people with hypertension, children, adolescents, and the
elderly, may be more vulnerable to the adverse effects of caffeine. In addition, currently available
evidence suggests that it may be prudent for pregnant women to limit coffee consumption to 3
cups/d providing no more than 300 mg/d of caffeine to exclude any increased probability of
spontaneous abortion or impaired fetal growth.
In this article it is shown that it relates to the research we are doing about coffee. It
explains the importance of drinking coffee and shows the benefits you can get from drinking it.
This article says that you can prevent type 2 diabetes mellitus, Parkinson's disease and liver
disease and many more.
LOCAL LITERATURE
The Philippine Coffee Industry
As eloquently stated by Lilian Mellejor the first coffee tree was introduced in Lipa,
Batangas in 1740 by a Spanish Franciscan monk. From there, coffee growing spread to other
parts of Batangas, allowing the province to grow in wealth over the decades. Lipa eventually
became the coffee capital of the Philippines. In the 1860s, Batangas was already selling coffee to
America, through San Francisco, and subsequently, with the opening of the Suez Canal, the
Europe market opened. By 1880, the Philippines had become the fourth largest exporter of coffee
beans, and when the coffee rust hit Brazil, Africa, and Java, it became the only source of coffee
beans worldwide. Unfortunately, by the end of the decade, the coffee rust eventually reached the
Philippine shores, destroying all the coffee trees in Batangas. The Philippine coffee industry
experienced ups and downs thereafter and never recovered its glory days.1 However, all is not
lost for the Philippine coffee industry. Coffee is grown in 50 countries along the equatorial zone
called, “The Bean Belt”. Interestingly, the Philippines lies within the Bean Belt. Blessed with
favorable climate and soil conditions, from the lowland to the mountain regions, the Philippines
is also one of the few countries that produces the four varieties of commercially-viable coffee -
Liberica, Excelsa, Robusta and Arabica. In 1980, the Philippines became a member of the
International Coffee Organization, a group of importing and exporting coffee nations.
According to the Agricultural Cooperative Development International and Volunteers in
Overseas Cooperative Assistance (ACDI-VOCA), an American nongovernment organization
providing technical support to the Philippine coffee farmers, there are positive trends for the
Philippine coffee industry – coffee consumption is on the uptick and there are now more skilled
farmers. The ACDI/VOCA notes that Philippine coffee has already penetrated the markets in
Canada, Japan, and New Zealand and that the domestic market continues to be strong,
particularly for specialized coffee (Arabica coffee with a cup score of at least 80 points). Through
the Philippine Coffee Industry Roadmap 2017-2022, the country is expected to raise coffee
production seven-fold by 2022, bringing the coffee industry at par with that of Brazil, Colombia,
Vietnam, the Honduras, and Indonesia. Through the coffee roadmap, the Philippine government
aims to guarantee a coffee industry that is cost-competitive, aligned with global quality standards,
reliable and environment-friendly, which will provide sustainable benefits to farmers, processors,
traders, and exporters, and the Philippine food security and poverty alleviation.
This study shows on where did the coffee tree first grew in the Philippines. It also shows
that Philippines are also the largest exporter of coffee beans in many different countries around
the world.
A Brief History of Philippine Coffee Production
According to Abucejo, M. (2019), Philippine coffee production is not new. In
fact, its harvest and consumption date back many, many years, to the late 18th century. It
is unknown exactly who introduced the coffee beans to Philippine lands, some believe it
was the Spanish, others say it was the American missionaries. The truth is that already in
the early 1700s the Philippines were the only place on the planet that produced the four
types of coffee: Arabica, Libérica, Excelsa, and Robusta. Although it is no longer the
only one, its production continues to be one of the most important in the Asian continent.
In 1980 the Philippines joined the International Coffee Organization (ICO). This
represented a positive and drastic change for coffee farmers. New harvesting methods,
new strategies for caring for the beans and new tools improved the quality and efficiency
of production. Philippine Coffee today at least 80% of coffee production in the
Philippines is distributed and marketed by Nestlé. However, this does not mean that all
Filipino coffee is reduced to instant machines in bakeries or offices. Many small villages
still believe in “artisanal” coffee, in whole beans of outstanding quality marketed
organically.
This article shows how Filipinos started or came to know coffee. There are those
who say that the Spaniards introduced it to us as well as the Japanese. The truth is that
already in the early 1700s the Philippines was the only place on the planet that produced
the four types of coffee: Arabica, Libérica, Excelsa, and Robusta. Historians,
agronomists, and anthropologists assume that coffee production in the Philippines began
around the 18th century. That's why coffee is so popular in the Philippines.
The Philippines: A nation of coffee drinkers
According to a study by Kantar World panel Philippines, Filipinos have shifted from
moderate to heavy coffee drinkers. The study, released on October 19, found that coffee sales
increased by 10% in June 2015, compared to 4% in June 2014, outpacing the overall beverage
segment growth of 5%. Heavy coffee drinkers shop thrice a week, or 126 times per year, and
spend R28 per trip. According to the study, regular coffee drinkers buy twice a week, or 81 times
per year, and spend R22 per purchase. Rising purchases of 3-in-1 coffee mixes drove sales
growth in Metro Manila, South Luzon, and Mindanao. The rise has been steady for the past two
years, and 93 percent of Filipino households, mostly in Metro Manila and among the elderly,
purchase coffee mixes once a week. It reported that for every R100 spent on beverages, R30 is
spent on coffee, up from R28 last year. Although previous research has suggested that coffee is
harmful to one's health, more recent research suggests that it can have a number of health
benefits. This approach has worked well for the proliferation of coffee shops in Metro Manila and
other densely populated areas, which fulfill to an enhances the relationship of yuppies and
students looking to surf the web, play online games, study for exams, meet up with friends,
unwind, or take a slow sip of brew.
This article is relevant to this feasibility study because coffee is the most consumed
beverage after water and the second most purchased item after sauces and condiments. Most of
the Filipinos enjoy both instant and gourmet coffee, which they drink to stay alert as well as
relax. It’s one of the reasons why Bean and Bean are established.
Solving Plastic Pollution at Source - Philippines
According to SEA-Circular (2021), the Philippines is one of the world's worst polluting
industries of marine plastic, with 0.28 to 0.75 million tonnes of plastic entering the oceans each
year from Manila Bay's coastal areas. Every year, the country consumes nearly 60 billion sachets
(GAIA, March 2020). In the Philippines, increased waste generation is a result of economic
growth combined with increased production and consumption. The plastic market in Philippines
is worth more than 1283.71 million US dollars in 2016, with a compound annual growth rate of
6.11 percent (forecast for period 2018-2023). Plastic used for packaging accounts for about 48%
of all plastic used in 2017, with packaging waste being the most significant contributor to marine
litter and plastic pollution. The majority of solid waste collection is handled by the local
government (LGU). Local governments in many parts of the country lack access to waste
collection and recycling services. Inefficiencies in wastewater and drainage systems are
exacerbated by inefficiencies in collection, transportation, treatment, and disposal systems where
they are available, resulting in marine litter and plastic pollution.
There are opportunities in the country to develop integrated and comprehensive policies
and strategies for the management of plastic waste. This includes strengthening LGUs'
institutional, technical, and financial capacities to manage municipal solid waste, including
packaging waste. In 2018, the Department of Environment and Natural Resources (DENR) set
aside 1.25 billion pesos (US$23 million) from a national budget of 27 billion pesos (499 million
dollars) for the environmental protection program for clean water, air, and solid waste
management. By 2030, the Philippines wants to promote 60 percent plastic recovery and
recycling, and it offers the private sector opportunities for technology transfer and assimilation in
plastic waste management, especially for different plastic waste streams. A recycling plant has
been established by the Polystyrene Packaging Council of the Philippines, a group of 21 foam
polystyrene producers. In Metro Manila, the Philippine Alliance for Recycling and Materials
Sustainability (PARMS), a multi-sectoral coalition of top consumer goods companies, plans to
build a 25 million PhP (0.46 million US$) sachet recycling facility. Finally, informal recyclers
and junk shops are given concessions to collect or receive materials/operate recycling centers in
order to formalize waste picker initiatives as PPP solutions (for example in Quezon City).
This article is relevant to this feasibility study because according to this study,
Philippines are one of the world's worst polluting industries of marine plastic. Therefore, Bean
and Bean chose Eco-friendly drip coffee packaging because of the fact that it will release of
carbon emissions during production than the traditional packaging does. It is also easier to
dispose unlike other packaging varieties and eco packaging is highly biodegradable, it can be
recycled and sometimes even repurposed or composted.
Impacts of Coffee Shop Business to Tourism Industry in Three Cities of Batangas,
Philippines
As studied by Alec Nicole Suarez, Jane KoelenLacay, Vince Villanueva, Ralph Ashley
Velasquez, Diovan Charles Reyes, Vann Serrano, Jeninah Christia D. Borbon, (2020) Coffee
shop businesses are currently of value to the tourism industry through various aspects and factors.
This study specifically intends to present the profile of coffee shops in terms of years in the
business, location, type of ownership, target market and products offered; assess the impact of a
coffee shop business to the Tourism Industry in terms of environmental impacts, economic
impacts and socio cultural impacts; test the significant difference on the impact of a coffee shop
business to tourism industry when grouped according to profile variables and propose an action
based plan on results of the study. The researchers used the descriptive method of research.
Results shows that majority of coffee shop businesses are in Lipa City, with 1-2 years in the
business, target market of other markets not specified and offers tea as product. Coffee shops in
the province of Batangas, Philippines have environmental, economic and socio-cultural impacts
on the Tourism Industry; There is no significant difference on the impacts of coffee shop business
to tourism industry when grouped according to profile variable; and a plan of action was
proposed to improve the impacts of coffee shop business to tourism industry.

Tourism plays an important role in the country’s economy similar to how important Food
and Beverage sector is to tourism. One of the absolute factors that influence tourists in traveling
is food (Briones et al., 2013; Buted & Ylagan, 2014; Lorica, 2008; De Chavez et al., 2013; De
Luna et al., 2014). The food and beverage industry, the industry where a coffee shop falls under,
grew out from simple origins: as people tend to travel coming from their homes, going to places
for business agenda, they most likely have the need and want to eat and drink. It was due to this
that business minded people were encouraged to meet such demand by providing foods and
drinks. As the interest of people became diverse, the products and services of the food and
beverage sector followed (Briscoe & Tripp, n.d.) Coffee shops in Batangas have now become a
new business trend. There are many coffee shops businesses being established due to the
increased of the demand for such (Barlan, Jr, 2013; Evora, 2011; Carino et al., 2014).
This research was conceptualized to determine the contribution of the coffee shops to the
tourism industry in three cities of Batangas. Coffee shops at Provincial Tourism Offices will
periodically be undertaking various set of services and activities with the goal of securing high
quality and standards of the coffee shop businesses. This will be based on approved criteria to
accreditation standards of the coffee shops. To determine the outcomes on how coffee shop
business and tourism can be combined to enhance the economic stability of Batangas City. Coffee
shop businesses and its management will give attention and notice the perks and advantages of
hiring local as employees (Festijo et al., 2013).
This study will help the research know if the business entity can boost the tourism by
building a coffee business in the Philippines. It is related to the research to illustrate how and
what are the things needed to analyze to be successful business venture.
Harmful effects of drinking more than 4 cups or too much coffee

According to Yap, K. Most Filipinos are fond of drinking coffee, especially in the
morning to wake them up. But how much is too much coffee? KAMI learned that there are
harmful effects on drinking more than 4 cups of coffee a day. In a report by the Philippine Star,
drinking more than 4 cups of coffee is “possibly unsafe. It may cause Headache, Anxiety,
Agitation, Ringing in the ears, Irregular heartbeats. Drinking coffee is safe for adults. However,
be mindful of the caffeine intake and always know when it is too much.
This study focuses on the effects of too much coffee in the body and how it possible to be
harmful not only in children because even adolescents should limit their caffeine intake.
Coffee Remains Filipino Staple Beverage
According to the article of Rappler (2015), “Coffee remains Filipinos’ Staple Beverage”,
driving the sales of coffee mixes are the National Capital Region (NCR), South Luzon, and
Mindanao markets. About 320,000 more homes are buying coffee mixes in South Luzon alone.
For NCR and Mindanao, consumers are spending, respectively, P193 and P110 more for their
coffee fix. The increase of purchases of coffee mixes has been consistent for the past 2 years,
with a growth of 11% in 2014 and 15% in2015. Data also showed that 93% of Filipino homes
buy coffee mixes at least once a week. Great Taste enjoyed a market share of 28.2% in June
2014, which grew to 34.5% of the coffee mixes category in June 2015. It gained an additional
8.3% of Philippine homes, while at the same time, increasing spend of its consumers by P105
($2.28) throughout the year. Kopiko improved shares to 25% from 23.9% in 2014. Kopiko
enjoyed more buyers as well with an increase of 8.7% of Philippine homes purchasing its coffee
mixes in 2015.
This literature has a significant relationship to our study which is Drip Coffee Placed in a
Eco-Friendly Packaging because it discussed that most of the Filipinos bought coffee and it show
how the demand of coffee increase per year. This previous study will serve as a guide of the
researcher it how to improve the product and to have a relationship to the customers, because
without customer relationship there are no sales, and without sales there is no business.
Plastic Problems, Pollution in the Philippines
According to Gaia Discovery (2018) In a report released a few years ago, the Ocean
Conservancy singled out the Philippines as one of five countries from where majority of plastics
originates. Also on the list were China, Indonesia, Vietnam, and Thailand. “As rapidly
developing economies, these countries are now passing through a typical stage of economic
growth as consumer demand for disposable products grows more rapidly than the waste
management infrastructure,” the report said.
“Plastics help to reduce food waste by keeping products fresh longer, allow for the
manufacture of life-saving healthcare equipment, reduce packaging mass compared with other
materials, improve transportation efficiency, and have large potential for use in renewable energy
technologies,” World watch said in a press statement. “But plastic litter, gyres of plastics in the
oceans, and toxic additives in plastic products including colorants, flame retardants, and
plasticizers are raising awareness of and strengthening consumer demand for more sustainable
materials, and now, some good news. Some manufacturers have recently introduced
biodegradable or compostable plastic bags, made from starches, polymers or polylactic acid, and
no polyethylene.
This article shows the adverse effects of plastic on our environment and this is why when
we thought of changing the concept of making plastic packaging on products sold in the market,
we made our packaging eco-friendly. To better prevent plastic pollution here in our country. It is
said here that the Ocean Conservancy singled out the Philippines as one of five countries from
where majority of plastics originates. Also on the list were China, Indonesia, Vietnam, and
Thailand.
A Business-Model Approach on Strategic Flexibility of Firms in a Shifting Value
Chain: The Case of Coffee Processors in Amadeo and Silang, Cavite, Philippines
The Philippines’ coffee demand supply gap is increasing and local value chain
players are affected; however, these players have unequal capabilities to react. Using the
business-model canvas, an exploratory case study of the coffee processors in the
municipalities of Amadeo and Silang in Cavite Province was conducted to examine their
market position amidst the changing industry landscape. The results showed that different
business models have different priorities in response to the value chain shifts. Upstream
players react toward being efficient in their operations, whereas downstream players
work to be responsive in capturing market value. This suggests tailor-fit enabler
interventions for different models. The study came up with this information from
studying the business models’ activities, resources, partners, and customer segments.
These variables can already reveal the firm’s priorities, strengths, and weaknesses.
Nevertheless, further studies that determine relevant constructs or variables in analyzing
businesses are recommended to segregate emerging silos of analysis for business models.
This literature is relevant to this feasibility study because it is the same business
industry that Bean and Bean want to establish. Every piece of information in this study
can give an idea of what the best approach is in response to the value chain shifts that
they can apply in their business ventures.
Research Methodology
The researchers of this study will use a descriptive design and a non-probability
sampling method, especially the convenience sampling technique, in selecting the

participants solely based on the convenience and availability of respondents online in
compliance with IATF health protocols to observe the safety and security of the
researchers while conducting the study. The researcher will use a survey to gather the
answers of one hundred (300) identified respondents who are at least twelve (18) years
old above, like students, employees, and all coffee drinkers from Caloocan City. The
gathered data will be summarized, analyzed, interpreted, and tabulated using the
statistical tools. The following statistical tools will be utilized in the analysis and
interpretation of the data gathered: The percentage and frequency distribution method will
be used. Frequency distribution obtained from the participants’ response to the
questionnaire and was analyzed by computing for the percentage. In order to get the
percentage frequency distribution, this formula was followed:
%= f x 100
Where:
% = percentage
f = frequency
N = total number of participants

THE MARKETING ASPECT
All feasibility studies are believed to be reliant on the Marketing Aspect. It has a
significant impact on the research because it provides the proponents with a clear picture
of whether or not to develop the business. The predicted demand will decide the aspects
to consider in building and starting the firm, as well as the financial basis.
Objectives of the Marketing Aspect
The objectives of this marketing aspect are to determine the market's potential and
dangers, forecast the amount of demand for Brew’t Coffee, calculate the price, and
understand the demographics of the target market. And lastly, is the ability to figure out
how to introduce the product on the market.
Industry Analysis
The industry analysis is influenced by the opportunity and danger analysis, as
well as the environmental analysis, which includes the demographic, natural,
technological, and political environments.
a. Business Location Analysis
Brew't Coffee will be located at 117 Esperanza Street, Barangay 13, Caloocan
City. We chose this location since it is near the San Roque Church and the old Caloocan
City Hall. This place is where the business produces its products, but customers can also
buy goods here directly since we can accept direct orders. There are also many
minimarkets and sari-sari stores here that we can consider as our distribution channels.
b. Opportunity and Threat Analysis

Some elements that may affect business activity cannot be avoided or avoided
when starting a business.
Opportunities
The term "opportunities" refers to situations that are expected to benefit the
company's operations.
• The major ingredient of Brew't Coffee can be found in the Philippines
The primary raw material of our business is ground coffee and it can be acquired
and purchased almost anywhere here in the Philippines. Therefore, it will become an
opportunity for us since we have many alternative suppliers that can supply our primary
material, especially if something bad happens to our current supplier.
• Low cost of raw materials
The cost of supplies has a direct impact on how much a company spends to
produce a product. A higher raw material cost will result in a higher production cost. But
because coffee is accessible in this country and may be purchased locally at a discounted
price, our business can reduce material costs without impacting the quality of our final
product, and it will be able to enhance our profits.
• Environmental-friendly
The packaging of Brew’t Coffee products is made from eco-friendly materials,
which is paper and box. It is definitely environmentally friendly as it does not contain
some of the harmful effects on the environment and people. It will become an
opportunity for us because reducing our company's environmental impact will help to
increase our long-term sustainability. Our firm will have a better chance of long-term
success if we are less reliant on natural resources because we have ways to deal with
rising costs of materials due to climate change.
• Business expansion
It might be an opportunity since growing our business will help us become more
well-known and grow. It might be a chance to expand our consumer base and earnings.
To do this, we must enhance our product so that it meets the needs of our customers.
• Gaining exposure
It may be an opportunity since it allows businesses to interact with a larger
number of potential customers. To maximize this, we must concentrate on social media
channels where buyers can easily find our product and are much more likely to share it
with their friends.
• Create our own coffee shop in the future
Brew’t Coffee is planning to build its very own coffee shop in the future. It is to
serve our fresh coffee to our dearest customers who have no time to prepare their own
cup of coffee at home and are busy at work.
• Increase Product line
The business will increase the product line they offer in the market, not just
flavored Barako coffee, but can also offer cookies, pastries, snacks, and cakes that can
partner with the coffee.

• Flavorings added
Brew’t Coffee is also planning to add fruity flavors such as banana, lychee, kiwi,
cherry, and other different kinds of fruit to the menu so that consumers have many
choices to try.
• Develop relationships with internet influencers
By allowing well-known people to use our product and business, we may increase
its popularity.
Threats
Threats are those factors that are predicted to have a negative impact on a
company's operations.
• Some customers may be hesitant about trying new products
People have been exposed to the products that are already available. They could
be cautious about attempting something new. Therefore, we will make sure our product
or service descriptions are accurate and concise. Along with reasonable costs, there are
no hidden fees. We will also make sure to be specific and to the point, because people
nowadays most likely enjoy learning about the details that assist them in making accurate
decisions.
• Competition with other manufacturers
There may be strong competition from other items that have been on the market
for a longer time. Hence, we must research our competitors, because researching
competitors is one of the most important steps in starting up a business, and knowing
your competitors enables you to establish more productive businesses.
• Customer changing tastes
It might be a threat because the market is crowded with many competitors and
customers have so many options for choosing the same products. To reduce this, we must
be unique in terms of product tastes, because what customers need is not just the product
itself, but also a unique and different taste.
• Low Price of competitors
Sometimes competitors lower the price of their product to attract their target
market. Therefore, we will offer a unique flavored Barako coffee that can surpass
competitors. A lower price can be a challenge to the business, but the quality of the
product is much more important. Our pricing is not that high, and the price is manageable
and can be bought by all customers who want to try our product.
• Natural calamities
Natural calamities such as typhoons, earthquakes, and other natural disasters can
disrupt the supply of raw materials, which can have a negative influence on business and
cause delays in product manufacturing. These calamities are inevitable and can damage
our supply chain. Therefore, we must find a supplier that is consistent in their coffee
beans and has a nice farm that is good at handling or making ways to reduce the damage
when a natural calamity occurs.

Environmental Analysis
It is not easy to start a business. There are a number of elements that might
influence and must be addressed when starting a business. Environmental analysis takes
into account six external forces: the Demographic, Economic, Natural, Technical,
Political and legal environments.
a. Demographic Environment
Brew’t Coffee chose to establish a business in the second district of Caloocan
because, according to the 2020 Census, the total number of people in this district is
381,690. The second district is the largest district in Caloocan City because it is
composed of 118 barangays, which includes Barangays 5 to 76 in Zones 1 to 7 and
Barangays 86 to 131 in Zones 8 to 11. Therefore, there are many potential customers and
distribution channels, which include minimarkets and sari-sari store, for our coffee, since
the population in the second district is higher than in the first and third districts.
b. Economic Environment
There are a lot of things we must consider economically when starting a business,
like inflation. It is the rate at which prices in the economy are increasing. Inflation raises
the cost of running a business, such as rent, utilities, and the cost of raw supplies. To stay
up with inflation and sustain profits, we will likely have to raise prices on their own
products and services.

c. Natural Environment
Climate change is predicted to have a significant impact on coffee producers. As
temperatures raise, the amount of arable land available decreases, pests and illnesses can
thrive in larger regions. Unpredictable weather patterns will have an impact on coffee
ripening and produce serious quality difficulties, which may result in a reduction in the
availability of our raw materials. Seasonal changes in the country, on the other hand, can
affect demand for our product, not only during the dry season but mostly during the rainy
season, because many Filipinos enjoy drinking coffee when the weather is cool.
d. Technological Environment
The business entity will invest in printing machines, so it will lower the cost of
production in the long run. The entity will buy 1 or 2 printers for printing the layout
design in the packaging and for the other things needed to be printed. The business will
also use social media platforms to promote the product and use them as a distribution
channel for the finished goods. Brew’t Coffee will be available on social media and other
delivery service apps so that customers can order the coffee they like.
e. Political and Legal Environment
Brew’t Coffee business must adhere to the country’s labor laws, which state that
no employee may work more than 8 hours per day. According to the Philippine Labor
Code, it prescribes the rules for hiring and terminating private employees, working
conditions such as maximum work hours and overtime, and employee benefits such as
holiday pay, thirteenth month pay, and retirement pay. It must be registered with DTI
according to Republic Act 3883 to assure any organization or individual that their
business proposal for future use will not copy the name of our business.
Brew’t Coffee also needs to be registered with BIR and secure a TIN (Tax
Identification Number), which will be used to simplify the record control process relating
to taxation, and must get a Retail Food Establishment License, which is needed to serve
prepared food or drinks to the public. According to Republic Act No. 10611, also known
as the "Food Safety Act of 2013," it is intended to strengthen the food safety regulatory
system in the country. This law has an impact on business products by ensuring product
quality and safety.
Market Analysis
The market analysis section should include information about the industry, target
market, competition, and how the company intends to establish a presence for its own
product and service. This section should include extensive data, with only the most
important statistics included in the market analysis section itself.
Demand Conditions
174,467.0
Household population in District 2 of South Caloocan 0
71,008.0
Population who are not qualified as consumers (40.70%) 7
103,458.9
Net Potential Market 3
142.4
Multiply: average amount spent of buyers 4
Monthly spending 14,736,690.13
1
Multiply: Annual buying frequency 72
Annual spending 2,527,489,724.48
219.0
Divide: Proposed average price 0
Annual Demand 11,541,048.97
Supply Conditions:
40,833.3
Estimated Monthly Sales 3
Multiply: Months in a year 12

490,000.0
Annual Sales 0
Multiply: Number of competitors in the same location 14

Annual supply in pesos 6,860,000.00
Divide: average price of products based on survey of 46.5
supplier's opinion 8
147,273.5
Annual Supply 1
Measurement of Demand and supply Quantum:

Annual demand 11,541,048.97
147,273.5
Less: Annual supply 1
Demand and supply gap 11,393,775.46
Based on the demand and supply quantum in 30 Barangay in District 2 South
Caloocan, it is clear that the market is not yet fully served based on the remaining
demand of 11,393,775.46 units. Therefore, the proposed business has potential market
feasibility since there are still many unsatisfied demands.
The Marketing Program
a. Proposed Target Market
Brew’t Coffee target buyers are eighteen (18) years old and above, like students,
employees, and all coffee drinkers in the second district of Caloocan. The company will
also target minimarkets and different sari-sari store around the second district of
Caloocan to become our distribution channels.

b. Product Strategy
based on their preferred strongness or sweetness of the syrup. The bundle is packed in a
box that will reduce the plastic usage here in the Philippines. These materials are
recyclable and will not take a long time to decompose.
c. Price strategy
The entity chose Psychological Pricing as their pricing strategy. Psychological
Pricing is a pricing technique used in marketing by sellers to entice customers towards
their product or service by exploiting the psychology of the customer. It is the practice of
setting prices slightly lower than rounded numbers, in the belief that customers do not
round up these prices and so will treat them as lower prices than they really are. Based on
Brew’t Coffee cost analysis, the product price is P219.00 per piece.
For 500 boxes per day ( 8 Hours a day)
Price per Unit Units Quantity P*Q
Ground Coffee 230.00 kg 75 17,250.00
water 25.00 gallon 50 1,250.00
sugar 60.00 kg 25 1,500.00

flavoring 111.43 liter 175 19,500.25
Coffee Drip Filter 2.50 pc 5,000 12,500.00
Glass bottle 2.50 pc 1,500 3,750.00
Pigment ink 0.04 pc 1,975 83.94
Table Adhesive 0.50 gram 2,500 1,250.00
Parchment paper 2.50 sheet 1,750 4,375.00
Sticker paper 3.10 sheet 1,500 4,650.00
Box 4.00 pc 500 2,000.00
bubble wrap 6.00 meter 625 3,750.00
plastic seal 0.45 pc 500 225.00
calling card paper 1.96 pc 2,500 4,900.00
Direct labor 12.05 500 6,025.00
Overhead Expense 2.27 500 1,135.94
84,145.13
Total Cost 84,145.13

Units expected to be sold per day 500
Cost per unit 168.29

Selling Price per piece 219
Less: Cost per unit 168.29
Gross profit per unit 50.71

Markup percentage 30%
d. Place Strategy
e. Promotions Strategy
As part of our promotion strategy, Brew't Coffee will use social media.
Nowadays, social media has become the most powerful marketing tool of the twenty-first
century since many people have access to social media platforms. Therefore, we will
utilize Facebook, YouTube, and Instagram as part of our advertising to convince and
enlighten our customers. In order to attract clients as well as inform and persuade them,
Brew't Coffee plans to develop films or commercial and photographs and put them on our
social media account.

Presentation, Analysis, and Interpretation of Data
Choices Frequency Percentage

18-25 years old 149 49%
26-33 years old 68 23%
34-41 years old 44 15%
42-49 years old 15 5%

50 years old 24 8%
and above
Total 300 100%
AGE
8% 18-25 years old

5%
15% 26-33 years old

50%
34-41 years old
23%
42-49 years old
50 years old and above
Figure 1.Ages of respondents Table 1.Ages of respondents
Figure 1 and Table 1 show the percentage that the allocation of questionnaires to various
groups was in no way influenced by bias. It is a true reflection of the researcher’s impartiality in
the distribution of questionnaires.

Female 156 52%
Male 144 48%
Total 300 100%
Sex
Female
Male
48%
52%
Figure 2.Gender of respondents Table 2.Gender of

respondents
The respondents were asked to identify their sex. Figure 2 shows the distribution of the
respondents in terms of this variable. Table 2 shows that out of 300 respondents, 48% of them are
male while the majorities are female with 52% participating in the survey.

Student 102 35%
Working 148 49%
Unemployed 45 15%
Barangay 1 0.3%
Official
Daily Activitiy (Work) Working 1 0.3%
Student
Business Owner 1 0.3%
Working
Business
Online
Brgy Student
Seller
Owner
Official
Unemployed0%
0% Student Online Seller 1 0.3%
15% Working
Student
35% Unemployed Total 300 100%
Brgy Official
Working Student
Business Owner
Online Seller
Working
49%
Figure 3.Daily Activity (work) Table 3.Daily Activity (work) of respondents
of respondents
In this table, the respondents who were

Question 1
randomly selected were asked to identify their
No daily activity/work. Figure 3 and Table 3 show

1%
that out of 300 subjects, the majority of them were

Yes No
working with a frequency of 148 while 102 were
Yes
99%
students and 45 were unemployed. Only 1 of the
Barangay Official, Working Student, Business
Owner, and Online Seller were the respondent.
Yes 293 99%
No 7 1%
Total 300 100 1. Do you drink coffee? (Umiinom ka ba ng kape?)

Table 1 and Figure 1 show that majority of the respondents are drinking coffee. 99% of
the respondents answered “Yes” while 1% of the sample answered “No”. It means most of the
respondents were drinking coffee.
Question 2 2. Which type of coffee do you prefer most?

(Anong klase ng kape ang gusto mo?)
Freshly Ground (Drip Coffee)

47% Choices
53% Frequency
Instant (3in1 Coffee) Percentage
Freshly Ground
158 53%
(Drip Coffee)
Instant (3in1
142 47%
Coffee)
Total 300 100
Figure 2.Types of coffee respondents prefer Table 2.Types of coffee that respondents prefer
Table 2 and Figure 2 show what type of coffee that the respondents prefer to dink.
53% percent of the respondents choose “freshly ground (Drip coffee)” while 47% of the
samples choose “instant (3in1 coffee)”. It means most of the respondents preferred to
drink ground coffee (Drip Coffee).

3. When do you usually drink coffee?
Question 3
(Kailan ka madalas uminom ng kape?)
4%
7% Morning 269 90%
Morning
Noon 11Noon 3%
Night
Night 20 7%
90%
Total 300 100
Figure 3.Time to drink coffee Table 3.Time to drink coffee

Table 3 and Figure 3 show what time usually the respondents drink coffee. 90 percent of
the respondents usually drink coffee in the “Morning”, 3 percent of the respondents usually drink
coffee in the “Noon”, and 7 percent of the respondents usually drink coffee at “Night”.
Question 4 4. Where do you prefer to drink coffee?
(Saan mo mas gusto mag kape?)

0%
Home 1% 10% 227 75.7%
Home
14% Coffee Shop
Coffee Shop 41 13.67%
Fast Food
Fast-Food 2 0.67%
Work place
Sa labas ng Bahay
Workplace 76% 29 9.67%
Other: Sa labas
1 0.33%
ng Bahay
Total 300 100%
Table 4.Customers preferred to drink coffee
Figure 4.Customers preferred to drink coffee
Table 4 and Figure 4 show that the majority of respondents preferred to drink coffee at
Home. 75.7 percent of the respondents answered “Home”, while 13.67 percent chose to drink in
the “Coffee Shop”, 0.67 percent at “Fast-Foods, 9.67 percent at the “Workplace” and 0.33 percent
chose “outside their house”. This means that the respondents prefer to drink in their homes.
Question 5

2%5%
Daily 13% 241 80.3%Daily
Weakley
Weakley 38 12.7%Monthly
Occasionally
Monthly 5 1.7
80%
Occasionally 16 5.3
Total 300 100% 5. How often do you drink coffee?
(Gaano ka kadalas uminom ng kape?)
Figure 5.How often the customer Table 5.How often does the customer
drinks coffee drink coffee
As shown in Figure 5 and Table 5, most respondents drink coffee more often every day.
80.3% answered that they drink coffee “Every day” and 12.7% answered that they drink coffee
6. Approximately how long have you been a

coffee drinker?
“Weekly”, 1.7 answered “Monthly” and 5.3 answered “Occasionally”. This means a lot of people
drink coffee every day, according to our survey.
Days 39 13%
Weeks 13 4.3%
Months 50 16.7%
Years 198 66%
Total 300 100%
Question 6
13%
4% Days
Weeks
17% Months
Years
66%
Figure 6.How long theTable

customer
6.How
haslong the customer has
been drinking coffee been drinking coffee
Figure 6 and Table 6 show how long the majority of respondents have been drinking
coffee. According to our poll, 39 or 13 percent answered that they only drink coffee for "days",
13 or 4.3 percent answered "weeks", 50 or 16.7 percent answered "months," and 198 or 66
percent answered that they have been drinking coffee for "years."
7. On average, how many cups of coffee do

you consume per day?
Choices Frequency Percentage (Ilang baso/tasa ng kape ang iyong
1 cup or nauubos kada araw? Coffee?)
117 39%
less cup
2 to 3 cups 173 57.7%
4 to 5 cups 10 3.3%
Total 300 100%
Question 7
3%
39% 1 cup of less cup

2 to 3 cups
4 to 5 cups
58%
Figure 7.Number ofTable

consumed cups of consumed cups
7.Number
Figure 7 and Table 7 show that majority of the respondents are consuming 2 to 3 cups
per day. 57.7% percent of the respondents answered “2 to 3 cups”, while 39% answered “1 cup or
less” and 3.3% answered “4 to 5 cups”. This means that most of the respondents are consuming
more than 1 cup of coffee every day.
8. What is your consideration that plays a role in

determining which coffee to buy? (You may
Question 8 pick more than one)
(Ano-ano ang dahilan ng iyong pagbili ng
kape? Maaari kang mamili ng lagpas sa isa)
Choices 126; 17%

186; Frequency
25% Percentage
Price
Price 186 62%
Flavor
137;
Flavor 19% 281 93.7%Brand
Brand 137 45.7%Packaging
Packaging 281; 38% 126 42%
Friend’s
103 34.3%
opinion
Promotion and
97 32.3%
advertisement
Health reasons 80 26.7%
Figure 8.Considerations in buying Table 8.Considerations in buying
Figure 8 and Table 8 show that majority of the respondents are considering the
flavor when buying a coffee 281 among 300. 62% of the respondents answered Price,
93.7% answered Flavor, 45.7% answered Brand, 42% answered packaging, 34.3%
answered friend’s opinion, 32.3% answered promotion and advertisement and 26.7%
answered health reasons. It means that most of the respondents are considering the flavor
of a coffee.

1 to 2 149 54%
3 to 4 68 25%
5 to 6 44 16%
Everyday 15 5%
9. How manyTotal
times in a week300
do you buy coffee?
100%
(Ilang beses kang bumibili ng kape sa loob ng
isang lingo?)
Question 9
5%
16% 1 to 2
3 to 4
54% 5 to 6
Everyday
25%
Figure 9.Buying per week Table 9.Buying per week
Figure 9 and Table 9 show that most of the respondents buy coffee 1 to 2 times a
week. 54% percent of the respondents answered 1 to 2, 25% answered 3 to 4, 16%
answered 5 to 6 cups, and 5% answered every day on buying coffee in a week.
10. How much will you spend when you drink

Question 10 coffee?
(Magkano ang iyong nagagastos sa pagbili ng
kape?)
Choices Frequency
4% Percentage
10 pesos or less
10 pesos or
32%
1134% 4%10-29 pesos
less 30-49 pesos
10-29 pesos 103 34%50-79 pesos

80 pesos and above
30-49 pesos10% 59 20%
20%
50-79 pesos 30 10%
80 pesos and
97 32%
above
Total 300 100%
Figure 10.Spent on buying coffee Table 10.Spent on buying coffee
Figure 10 and Table 10 show that majority of the respondents want to buy the
coffee product within 10-29 pesos. 4% of the respondents answered 10 pesos or less, 34%
11. For what reasons would you drink coffee?

(Ano ang dahilan ng iyong pag-inom ng kape?)
answered 10-29 pesos, 20% answered 30-49
Question 11
pesos, 10% answered 50-79 pesos and 32%
0%
1% answered 80 pesos and above. This means
26% Release stress
33% Drinking habit
Refreshing that the most of the respondents is spent
Social occasions
Other: Review money within the range of 10-29 pesos to
39%
buy coffee.

Release stress 100 33.3%
Drinking habit 117 39%
Refreshing 78 26%
Social
4 1.3%
occasions
Other: Review 1 0.01%
Total 300 100%
Figure 11.Reason for drinking coffee Table 11.Reason for drinking coffee
Figure 11 and Table 11 shows that majority of the respondents are drinking habit
is the reason why they drink coffee. In a total of 300 respondents in the 30 barangays in
the 2nd district of Caloocan, 117 or 39 percent answered that the reason why they are
drinking coffee is because of the “Drinking habit” while 100 or 33.3 percent answered
“Release stress”, 78 or 26 percent answered “Refreshing”, 4 or 1.4 percent answered
“Social occasions”, and lastly, 1 or 0.01 percent answered “Other: Review”. This means
that the possibility of the business to operate and generate sales would be feasible
because many people are habit to drinking coffee.

Yes 285 95%
No 15 5%
Total 300 100%
Question 12
5%
Yes
No
95%
Figure 12 and Table 12 Table

show12.The
that majority of drinking new
choice for
Figure 12.The choice for drinking new
coffee
the respondents are coffee
willing to try the proposed
product. In a total of 300 respondents in the 30 barangays in the 2nd district of Caloocan, 285 or
95 percent of the respondents answered “yes” while 15 or 5 percent answered “no”. This means
that the possibility of the business to operate and generate sales would be feasible.
113. (If your answer is "yes" in question what

Question 13
flavor do you prefer?
(Kung yes/oo and iyong sagot sa pang 11 na
tanong, anong lasa ang gusto mong matikman?)
28%
39%
Strawberry Choices Frequency Percentage
Blueberry
Green Apple
Strawberry 118 39.3%
32% Blueberry 97 32.3%
Green Apple 85 28.3%

Total 300 100%
Table 13.Preferred flavors
Figure 13.Preferred flavors
Question 14
Figure 13 and Table 13 show that majority of
20%
11% the respondents are willing to try Strawberry
Minimarket
Online Flavor. In a total of 300 respondents in the 30
Sari-sari Store
69%
barangays in the 2nd district of Caloocan, 118 or
39.3% percent of the respondents answered
“Strawberry” while
14.97Where
or do 32.3
you mostpercent
likely buy our drip
coffee products?
answered “Blueberry”, 85 or 28.3 answered
(Saan mo gustong makabili ng aming
“Green Apple”. This means that the possibility of the business to produkto na Drip
operate and Coffee?)
generate sales
would be feasible.

Minimarket 30 10%
Online 205 68.33%
Sari-sari
65 21.67%
Store
Total 300 100%
Figure 14.Customers Preferred store Table14.Customers Preferred store

Figure 14 and Table 14 show that the show that majority of the respondents want
to buy drip coffee online. 205 or 68.33% percent of the respondents answered “Online”,
while 65 or.21.67% of the sample answered “Sari-sari Store”, 30 or 10% choose
“Minimarket”. This means that the most of the respondents want to buy our drip coffee
online.
115. How much will you most likely spend on our

Question 15 drip coffee product?
(Magkano sa tingin mo ang iyong magagastos
sa pagbili ng aming produkto na Drip Coffee?)
5%
33%
70 - 99 pesos 100 - 149 pesos
70 - 99 pesos 98 32.7%
49%
100 - 149 pesos 40 13.3%
13%
150 - 199 pesos 148 49.3%
150 - 199 pesos 260 pesos and above
260 pesos and

14 4.7%
above
Total 300 100%
Figure 15.Choice of Price Table 15.Choice of Price

Per pack 84 28%
Per box 216 72%
Total 300 100%
Question 16
Figure 15 and Table 15 show that the
28%
show that majority of the respondents only want
Per pack
Per box
72%
to spend 150-199 pesos in buying drip coffee. 49.3% percent of the respondents answered 150 –
199 pesos, while 32.7% of the sample answered 70 – 99 pesos, 13.3% choose 100 – 149 pesos
and 4.7% responded 260 pesos and above. It means most of the respondents want a price that
ranges from 150 – 199 pesos
Figure 16 and Table 16 shows that majority of the respondents want to buy inbox.
216 Figure
or 72%16.Option
of the ifrespondents answered per box,
per pack or per while
Table 84 orif28%
16.Option of or
per pack theper
sample
box
box
answered per pack. This means that the most of the respondents want to buy our Drip
Coffee with fruit syrup in per box.

Figure 16.Option if per pack or per Table16.Option if per pack or per box
box
THE MANAGEMENT ASPECT
Objectives of the Management Aspect
The management aspect is one of the important aspects of establishing a business.
To achieve this goal, management must be able to organize all actions in order to increase
productivity and competitiveness in the industry using human resources, financial
capabilities, and new technologies. This includes the study of officials and key personnel,
the basic considerations for the formation of the organization, the form of ownership, the
organization chart, and the project timetable. The main goal of the plan is to determine
the effectiveness of the options set by the organization.
The objectives are as follows:
1. To determine the project's originators, investors, and company managers, as well
as to calculate the capital contribution.
2. To assess the activities to be completed and the amount of time available for each.
3. To determine the type of ownership and its corporate organizational structure, as
well as to list the different positions, qualifications and its duties and
responsibilities.
Project Schedule
Pre – operating Period
a) Conduct Feasibility Study September 2021 – January 2022
During this time, the proponents will undertake research on the proposed product
and determine whether or not the business is viable. To assess the product's feasibility,
the proponents will collect data using a variety of instruments and methodologies,
including questionnaires, interviews, and information from legitimate websites, books,
journals, and other sources of relevant material.
b) Putting up Equity October 2021 – January 2022
Capitalization is critical in the establishment of a firm since without it, the
business will not materialize. During this time, the proposed business Bean & Bean
finances must be carefully considered. The proponents will contribute equally, and
adequate time will be granted to fulfill the amount required for the business's operation.
At the end of January 31, 2022
c) Registration February 2022 – March 2022
During this time, all legal procedures and requirements for the start-up of the
business must be completed. Business permits must be obtained from the Municipal or
City Government, the Security and Exchange Commission (SEC), the Bureau of Internal
Revenue (BIR), the Department of Trade and Industry (DTI), the Department of Labor
and Employment (DOLE), the Social Security System (SSS), and the Philippine Health
Insurance Corporation (PhilHealth).
d) Plant Rental and Renovation April 2022
The proposed business will be located at 117 Esperanza Street, Barangay 13
Caloocan City during this time. The available area is mostly used for storing, distributing,
and processing inventories and supplies primarily connected to output production. The
proponents estimated that they would have to spend P5,000.00 per month to lease the
facility. Placing tarpaulins and posters on the leased space will be part of the
refurbishment.
e) Canvassing and Acquiring of Equipment May 2022
During this time, the proponents will begin canvassing and acquiring equipment
needed for the product's manufacturing and distribution.
f) Canvassing and Purchasing of Raw Materials June 2022
The proponents will carefully evaluate the quantities of raw materials in order to
obtain the ingredients at a lesser cost. The search for suppliers is also taken into account
in order to minimize price changes in the raw materials required.
g) Hiring and Training of Employees July 2022
During this time, the qualified applicants will be chosen. Employees will be
offered orientations when they have been qualified to gain expertise of the firm.
Employees will be taught processes and controls in product manufacture, cash handling,
and the proper approach to clients to boost their confidence and productivity, which will
help them maintain motivation in their current state as well as in the future. There are
various aspects to consider that have a great impact on how employees will keep a
positive impression in the workplace by praising their hard work and encouraging a
healthy work-life balance. To assist employees in working safely, a variety of safety
protocols will be implemented.
h) Promotional Campaign August 2022
Since the start-up of the company is nearing, now is the greatest moment to
recommend the product. Having ample time to notify people about the product by
handing out pamphlets or brochures, posting on social media platforms and blogs, and
informing the public verbally can help the company get visibility.
The proponents' goal is to make the product well-known so that people will
identify it and purchase it.
i) Start of Normal Operation September 2022 Onwards
The business will begin to operate after all of the relevant conditions have been
met. Continuous product promotion is still required, as is addressing the requests of
customers to ensure excellent customer experience.
Figure 1 (Pre-Operating Period)

Gantt Chart
Operating Period
Pre -Opera tin g Perio d Cha rt

Ac tiv it ie s 2021 2022
Ja n Feb Ma r Apr Ma y Jun Jul Aug Se p Oct Nov De c Ja n Feb Ma r Apr Ma y Jun Jul Aug Se p Oct Nov Dec
Conduct Fe a sib ilit y Study
Puttin g up Equit y
Registra tio n
Pla nt Re nta l a nd Renova tio n
Ca nva ssin g a nd Acquirin g Equip ment
Ca nva ssin g a nd Purcha sin g Ra w ma teria ls
Hirin g a nd Tra in in g of Employee s
Promotio na l Ca mpa ig n
Sta rt of Norma l Op era tio n
On the Operation period the employees will be given a schedule of work which is
five (6) days in a week, the schedule is from 8:00AM in the morning until 5:00PM in the
evening with a 1-hour lunch break. The working days will be Monday – Saturday with a
maximum of 8 hours a day, and the total number of working days in a month will be 26
days.
Project Originators/ Promoters/ Managers
This refers to the people in charge of ensuring that the business runs smoothly and
in accordance with the plans that have been made. The partnership shall be designated as
a General Partnership based on the mutual agreement and approval of each proponent.
The proponents are the business venture's promoters and managers, who agreed to form a
general partnership in which each partner bears unlimited liability for the company's
debts. Aaron Olleres was elected as the company's general manager. The partners decided
to put up cash as a sort of capital. Furthermore, the capital contribution of ₱1,802,000
will be obtained from the partnership's other partners.
Total Capital Contribution
Names Type of Position in the Capital

Partnership Company Contribution
Brillante, Adrian C. General Sales and Marketing ₱ 300,333.333

Manager
De Vera, Mikki Pauline T. General HR Manager ₱ 300,333.333
Deleonio, Angelo A. General Sales Clerk ₱ 300,333.333
Gan, Joshua General Operation Manager ₱ 300,333.333
Modena, Carl R. General Stock Clerk ₱ 300,333.333
Olleres, Aaron F. General General Manager ₱ 300,333.333
Form of business ownership
A partnership is the type of business ownership preferred by the proponents since
each proponent contributes to the assets and capital. The term "partnership" refers to the
ownership of a business by two or more people who contribute money or capital, talent,
or industry with the purpose of distributing profits among themselves. They would
choose a partnership type of company organization since it is an appropriate legal
structure for a new business. As a partnership, the owners must share the earnings,
liabilities, and decision-making. The first significant characteristic of a partnership type

of business in the Philippines is that it has a limited life and may be dissolved, or its
operations terminated either by the acts of partners or by the operation of law. The second
significant characteristic of a partnership is that it is based on contracts because it is
created by virtue of a contract entered by the partners. While it is sometimes important
for a contract to be in writing and its conditions to be expressly stated.
Internal Organization
This is a discussion that will be utilized for the proposed business, and it includes
Manpower requirements/ Job Analysis, and Organizational Chart.
Manpower Requirements/ Job Analysis
The Job Analysis deals with bringing together and assessing the data about the
substance and necessities of a person regarding the particular work in terms of activities
included and traits required performing the activities. The manpower is composed of the
accomplice's as it were from the organization. Each should have the capability to attempt
a successful and efficient arrangement of resources within the organization.
The job analysis is performed by enumerating all positions needed for the
business to operate:
Job Title: General Manager
Job Description:
 Oversees key projects, processes and performance reports, data and analysis.
 Formulates and administers firm’s policies, directing and coordinating all
divisional unit activities.
 Reviews the outcome of operations, value of costs and forecast of acquired data.
 Oversees manufacturing flow of materials and labor productivity
 Good knowledge of different business functions.
 Strong leadership qualities.
 Excellent communication skills.
 Highly organized.
 Strong work ethic.
 Good interpersonal skills.
 Meticulous attention to detail.
 Computer literate.
 Proactive nature.
Job Specification:
 Male or Female.
 Must be 21 years old and above.
 Possesses bachelor’s degree or master’s degree in business administration.
 Must have at least two years of work experience in similar or related field.
 Must be able to speak effectively in English language.
 Must have sufficient computer skills and be able to use company- issued software
programs.
 Knowledgeable of office administration procedures and resource management
disciplines.
 Must be able to perform each essential duty and responsibility in a safe and
satisfactory manner.
Job Title: Admin Manager/ HR Manager

Job Description:
 Maintaining physical and digital personnel records like employment contracts and
PTO requests
 Update internal databases with new hire information
 Create and distribute guidelines and FAQ documents about company policies
 Gather payroll data like bank accounts and working days
 Publish and remove job ads
 Schedule job interviews and contact candidates as needed
 Prepare reports and presentations on HR-related metrics like total number of hires
by department
 Develop training and onboarding material
 Respond to employees’ questions about benefits (for example, number of vacation
days they’re eligible for)
Job Specification:
 Male or Female.
 Work experience as an HR & Admin Officer, HR Administrative Assistant or
similar role
 Familiarity with Human Resources Information Systems (HRIS)
 Basic knowledge of labor legislation
 Experience using spreadsheets
 Organizational skills
 Good verbal and written communication skills
 BSc in Human Resources Management or relevant field
Job Title: Sales and Marketing Manager

Job Description:
 Oversee day-to-day sales, monitoring, and forecasting to better understand the
market
 Continually assess our marketing techniques and their efficacy in affecting sales
 Stay up to date on current market trends
 Work collaboratively with the sales team to assess current projections
 Own ultimate responsibility for successfully meeting or exceeding sales goals
 Collaborate with marketing team to creatively reach more potential customers
 Take calculated risks to increase profitability and brand recognition
 Work in a hands-on fashion, building the team—provide motivation and
inspiration
 Set the precedent for excellence through leading by example
 Cultivate and deepen client relationships and partnerships that add value
Job Specification:
 Male or Female.

 Bachelor’s degree in business or related field
 5+ years’ experience in management in a corporate setting
 Transformative approach to leadership that inspires and empowers others
 Aware of the latest market trends and shifts, as well as projections for the future
 Evidence of ability to innovate and implement change successfully
 Exceptional communication and presentation skills
 Able to be persuasive and procure buy-in from upper management
 Solid computer skills and awareness of web-based marketing and social media
 Driven and committed to success while maintaining integrity
Job Title: Operations Manager

Job Description:
 Ensure all operations are carried on in an appropriate, cost-effective way
 Improve operational management systems, processes and best practices
 Purchase materials, plan inventory and oversee warehouse efficiency
 Help the organization’s processes remain legally compliant
 Formulate strategic and operational objectives
 Examine financial data and use them to improve profitability
 Manage budgets and forecasts
 Perform quality controls and monitor production KPIs
 Recruit, train and supervise staff
 Find ways to increase quality of customer service
Job Specification:
 Male or Female.
 Proven work experience as Operations Manager or similar role
 Knowledge of organizational effectiveness and operations management
 Experience budgeting and forecasting
 Familiarity with business and financial principles
 Excellent communication skills
 Leadership ability
 Outstanding organizational skills
 Degree in Business, Operations Management, or related field
Job Title: Stock Clerk

Job Description:
 Manage and maintain the storage conditions of goods received in the warehouse.
 Coordinate retail space activities, dispose of trash and manage the cleanliness of
the storeroom.
 Provide customer service since they work in a visible space on the floor while
arranging merchandise.
 Stock the shelves of the warehouse with goods and keep inventory.
 Receive merchandise that comes into the warehouse and ensure that the
merchandise is unloaded and stored according to established procedure.
 Maintain the cleanliness of the store and enhance the appearance of the store by
adopting the most appropriate display techniques.
Job Specification:
 Male
 Basic math skills
 Ability to stand for long hours and be able to lift heavy merchandise
 Possession of a current forklift license
 Flexibility and ability to work under pressure
 Excellent computer skills
Job Title: Sales Clerk

Job Description:
 Present, promote and sell products/services using solid arguments to existing and
prospective customers
 Perform cost-benefit and needs analysis of existing/potential customers to meet
their needs
 Establish, develop and maintain positive business and customer relationships
 Reach out to customer leads through cold calling
 Expedite the resolution of customer problems and complaints to maximize
satisfaction
 Achieve agreed upon sales targets and outcomes within schedule
 Coordinate sales effort with team members and other departments
 Analyze the territory/market’s potential, track sales and status reports
 Supply management with reports on customer needs, problems, interests,
competitive activities, and potential for new products and services.
 Keep abreast of best practices and promotional trends
Job Specification:
 Male
 Proven work experience as a Sales Representative
 Excellent knowledge of MS Office
 Familiarity with BRM and CRM practices along with ability to build productive
business professional relationships
 Highly motivated and target driven with a proven track record in sales
 Excellent selling, negotiation and communication skills
 Prioritizing, time management and organizational skills
 Ability to create and deliver presentations tailored to the audience needs
 Relationship management skills and openness to feedback
 Bachelor’s degree in business or a related field
Organizational Chart
The organizational chart is a graphical formation that displays the important
details in the organizational structure including the major functions and their respective
relationships among positions according to authority and responsibility. This refers to the
diagram showing the key functions of the line and staff organizational structure.
THE OPERATIONAL ASPECT
This chapter outlines the proposed business's production procedures and
operations. It also specifies the machinery and equipment utilized in service, as well as
other features to ensure client satisfaction. The project layout, size, and production
schedule are all offered to identify the business operation. It also analyzes the technical
aspects of the proposed enterprise.

The operational aspect aids in identifying the project's capacity. The technical
study will provide information on the service activity and the raw materials to be
employed in supplying this product's activity, as well as their resources. It is also used to
calculate the utilities and equipment that will be needed when displaying the project's
location and layout.
This chapter's goal is to determine how well the proposed project fits the
operational requirements.
Product/Service Specifications
based on their preferred strongness or sweetness of the syrup.

Raw
For 500 boxes per day ( 8 Hours a day)
Price per Unit Units Quantity P*Q
Ground Coffee 230.00 kg 75 17,250.00
water 25.00 gallon 50 1,250.00
sugar 60.00 kg 25 1,500.00
flavoring 111.43 liter 175 19,500.25
Coffee Drip Filter 2.50 pc 5,000 12,500.00
Glass bottle 2.50 pc 1,500 3,750.00
Pigment ink 0.04 pc 1,975 83.94
Table Adhesive 0.50 gram 2,500 1,250.00
Parchment paper 2.50 sheet 1,750 4,375.00
Sticker paper 3.10 sheet 1,500 4,650.00
Box 4.00 pc 500 2,000.00
bubble wrap 6.00 meter 625 3,750.00
plastic seal 0.45 pc 500 225.00

calling card paper 1.96 pc 2,500 4,900.00
Direct labor 12.05 500 6,025.00
Overhead Expense 2.27 500 1,135.94
84,145.13
Total Cost 84,145.13

Units expected to be sold per day 500
Cost per unit 168.29

Selling Price per piece 219
Less: Cost per unit 168.29
Gross profit per unit 50.71

Markup percentage 30%
Production Process/Service Deliver
The Barako coffee products are from the farm in Batangas, which is located at
Ahnca General Merchandise-10 P. Torres Street, Lipa, Batangas, and 573 Katipunan
Road, Purok Bolbok, Lipa City, Batangas. These two (2) farms will be the producers of
ground barako coffee for Brew’t Coffee. For the drip bags or drip filters, our suppliers are
located at Avocado St. Camarin, 1420 Caloocan, Philippines, and easyhome 168,
Valenzuela City, Metro Manila. For the bottle, our suppliers are located at 829 Tabora St.
Divisoria and M. De Santos Street, Divisoria. Lastly, the suppliers of our boxes that are
needed in our finished product are Ravina Enterprise located at 8 Janet St., Pleasant View
Subdivision, Tandang Sora, Quezon City and Luxura Rebranding and Packaging Supply
located at 265 W Service Rd, Caloocan, 1400 Metro Manila, Philippines. From the
materials we get from our suppliers, Brew’t Coffee will start the production process for
the Drip Coffee with fruit syrup in an eco-friendly manner.
Production Process/Service Deliver
The Barako coffee products are from the farm in Batangas, which is located at
Ahnca General Merchandise-10 P. Torres Street, Lipa, Batangas, and 573 Katipunan
Road, Purok Bolbok, Lipa City, Batangas. These two (2) farms will be the producers of
ground barako coffee for Brew’t Coffee. For the drip bags or drip filters, our suppliers are
located at Avocado St. Camarin, 1420 Caloocan, Philippines, and easyhome 168,
Valenzuela City, Metro Manila. For the bottle, our suppliers are located at 829 Tabora St.
Divisoria and M. De Santos Street, Divisoria. Lastly, the suppliers of our boxes that are
needed in our finished product are Ravina Enterprise located at 8 Janet St., Pleasant View
Subdivision, Tandang Sora, Quezon City and Luxura Rebranding and Packaging Supply
located at 265 W Service Rd, Caloocan, 1400 Metro Manila, Philippines. From the
materials we get from our suppliers, Brew’t Coffee will start the production process for
the Drip Coffee with fruit syrup in an eco-friendly manner.
Process 1
Drip Filter Packaging
Process 2
Printing Drip Coffee Packaging
Process 3
Drip Coffee Packaging

Process 4
Flavor Sorting
Process 5
Syrup Packaging
Process 6
Quality Assessment
Process 7
Final Product Packaging
Process 1
Drip Filter
Packaging
Put the ground

coffee in the drip
filter.
Process 2
Printing Drip
Coffee Packaging
Put the plain

parchment paper
packaging on the
printer and cut it to
the size of a drip
Process 3
Drip Coffee
Packaging
Put the Drip Coffee

in an eco-friendly
packaging.
Process 4
Flavor Sorting
Categorizing
variants of flavors
of syrup
Process 5
Syrup
packaging
Put the syrup into

glass dropper
bottle
Process 6
Quality
Assessment
To guarantee the
product's great
quality
Process 7
Final Product
Packaging
Putting all coffee

product pieces in a
box and the flavored
syrup in a box and
attached the brand
stickers then seal.
Building and Facilities Layout

Storage Room for Raw Materials
Production Room
Storage Room for Finish Goods

Packaging Room
Office
Rest Room
Pantry
Machinery and Equipment
• Monitor
Product Name: ASUS
Specifications: ASUS 24 inch

Frameless IPS Gaming Led Monitor
Builtin Speaker, HDMI, Bluelight, and
Full HD.
Quantity: 3 Sets
Unit Cost: 5,595 Pesos
Total Cost: 16,785 Pesos
• Desktop Computer
Product Name: INPLAY
Specification: GS230JP PSU

GENETIC 750 JUMBO FAN
(RATED 230W)
Quantity: 3
• Printer Unit Cost: 26,000 Pesos

Product Name: EPSON L120
Specification: High-yield ink bottles,

Print
speed up to 8.5ipm for black-and-white
and 4.5ipm for color, and Compact
Size.
Quantity: 2
• Sealer
Product Name: Hand Sealer
Specification: ET-PFS-400 16
inches Industrial Hand Impulse
Sealer
Quantity: 1
Unit Cost: 320 Pesos
Total Cost: 320 Pesos
• Heat Gun
Product Name: GBos Duty Heat

Gun
Specification: 60'C-650'C working

temperature range (400'C/630'C
gear) / 250-500L/min air flow
Quantity: 1

• Paper Cutter
Product Name: Acura Paper

Cutter
Specification: ACURA #8004

PAPER TRIMMER 12'' (12 X 10)
Quantity: 1
• Craft Cutting Machine
Product Name: Silhouette Cameo 4
Specification: 12 in. x 24 in. (30.5 cm x
61 cm) with a cutting mat
Quantity: 2
Labor Requirements for Production
Strategy Labor Timeframe Person No. Of Salary

Classification Responsible Personnel
Needed
Process 1: Drip P537 per day
Filter Packaging 7-8 hours -
Direct Labor of working Packaging 2 Persons P10,203-
Put the ground coffee operations staff/worker P11,814 per
in the drip filter. per unit month
Process 2: Printing P537 per day
Drip Coffee 7-8 hours -
Packaging Direct Labor of working Packaging 1 Person P10,203-
operations staff/worker P11,814 per
Put the plain parchment per unit month
paper packaging to the
printer.
Process 3: Drip Coffee P537 per day
Packaging 7-8 hours -
Direct Labor of working Packaging 2 Persons P10,203-
Put the Drip Coffee in operations staff/worker P11,814 per
an eco-friendly per unit month
packaging.
Process 4: Flavor 7-8 hours P537 per day

sorting Direct Labor of working -
operations Sorter 1 Person P10,203-
Categorizing variants per unit P11,814 per
of flavors of syrup month
Process 5: Syrup P537 per day
packaging 7-8 hours Packaging -
Direct Labor of working staff/worker 2 Persons P10,203-
Put the syrup into glass operations P11,814 per
dropper bottle and per unit month
putting the label for
flavors.
Process 6: Quality P727 per day
Assessment Maximum -
Direct Labor of 2 hours Stock Clerk 1 Person P13,813-
To guarantee the of working P15,994 per
product's great quality. operations month
per unit
Process 7: Final P537 per day
Product Packaging 7-8 hours Packaging -
Direct Labor of working staff/worker 1 Person P10,203-
Putting all coffee operations P11,814 per
product pieces in a box per unit month
and the flavored syrup
in a box and attached
the brand stickers then
seal.
Labor Cost
Per day Per month Per annum
PHP 537 per PHP 12,888 per
9 employees PHP 154,656 per person
person person
Stock Clerk PHP 727 PHP 17,448 PHP 209,376
(Direct Labor)
Total Labor Cost PHP 5,560 PHP 144,560 PHP 1,734,720

Sales Clerk
PHP 727 PHP 17,448 PHP 209,376
(Indirect Labor)
HR Manager
Marketing Manager PHP 760 per PHP 18,240 per
PHP 218,880 per person
person person
Operation Manager
(Indirect Labor)
General Manager
PHP 800 PHP 19,200 PHP 230,400
(Indirect Labor)
Total Labor Cost PHP 3,807 PHP 98,982 PHP 1,187,784
Total Labor Cost in

PHP 5,560 PHP 144,560 PHP 1,734,720
Direct Labor
Total Labor Cost in
PHP 3,807 PHP 98,982 PHP 1,187,784
Indirect Labor
Total Labor Cost PHP 9,367 ₱243,542.00 ₱2,922,504.00
Office and Plant Location

Brew't Coffee production is located at 117 Esperanza Street, Barangay 13
Caloocan City. This location was chosen because it is close to the Caloocan Christian
Church, San Roque Church, and the old Caloocan City Hall. This location has a lot of
space (150 square meters) and a monthly rent of ten thousand pesos (P20, 000).
Production Schedule
On the production schedule the employees will be given a schedule of work
which is six (6) days in a week, the schedule is from 8:00AM in the morning until
5:00PM in the evening with a 1-hour lunch break. The working days will be Monday –
Saturday with a maximum of 8 hours a day, and the total number of working days in a
month will be 24 days. It will close during Sunday and special non- working holidays.
The time of operation per day and break period would be:
Production Days: Monday to Saturday
Production Hours: 8:00 AM to 6:00 PM
Break Time: 12:00 PM to 1:00 PM
TARGET PRODUCTION FOR DRIP COFFEE

Per Pieces Per Box
Per day 5,000 Pieces 500 boxes
Per month 124,000 Pieces 12,400 boxes
Annually 1,488,000 Pieces 148,800 boxes
TARGET PRODUCTION FOR FRUIT SYRUP

Per Pieces Per Box
Per day 1,500 Pieces 500 boxes
Per month 36,000 Pieces 12,400 boxes
Annually 432,000 Pieces 148,800 boxes
Utilities and Waste Disposal
Particulars Monthly No. of Months Total

Water 3,261.60 3 9,784.8
Electricity 4,084.23 3 12,525.69
Internet & landlines 1,899 3 5,697
Machineries 139,713.00 139,713.00
Furniture and Fixture 100,502.00 100,502.00
Gas (LPG Tank) 700.00 1 700.00
Maintenance 500.00 1 500.00
Rent 20,000.00 3 60,000
Total Expenses ₱ 329,149.49
Monthly Expense for Electricity

Power Per Per Week
Equipment Unit Watts/kWh Per 8 hrs. Monthly
Rate hour (5 days)
Electric Fan 15 0.0648 x 15 = 0.972 ₱9.14 ₱8.88 ₱71.07 ₱355.36 ₱1,847.89
Light (28
22 0.0271 x 22 = 0.5962 ₱9.14 ₱5.45 ₱43.59 ₱1,133.45
watts) ₱217.97
Printer 2 0.05 x 2 = 0.1 ₱9.14 ₱0.91 ₱7.31 ₱36.56 ₱190.11
System unit
3 0.045 x 3 = 0.132 ₱9.14 ₱1.21 ₱9.65 ₱250.95
(computer) ₱48.26
Heat gun 1 0.15 x 1 = 0.15 ₱9.14 ₱1.37 ₱10.97 ₱54.84 ₱285.17
Sealer 1 0.0170 x 1 = 0.0170 ₱9.14 ₱0.16 ₱1.24 ₱6.22 ₱32.32
Craft cutting
2 0.0840 x 2 = .168 ₱9.14 ₱1.54 ₱12.28 ₱319.39
machine ₱61.42
WIFI Router 1 0.012 ₱9.14 ₱0.12 ₱0.96 ₱4.80 ₱24.96
₱4,084.23
Monthly Expense for Water

Average consumption per
Rate per cubic meter Per hour Per 8 hrs. Per month
day
90.09 L or 9.009 mᶟ ₱36.24 ₱13.59 ₱108.72 ₱3,261.60
Pieces Furniture and Fixture Total Price Brands

15 Electric fan PHP 22,500.00 Hanabishi Rotator Fan 16R
19 Table PHP 28,209.00 Any Brand
35 Chair PHP 7,350.00 Hannita Plastic Monoblock
22 Light Bulb PHP 3,678.00 Brightex
6 Fire Extinguisher PHP 3,390.00 TIGRONYX
12 Cabinet PHP 14,124.00 HAPPY DITO
2 Sink PHP 2,000.00 HCG

2 Urinal & Toilet Bowl PHP 11,108.00 HCG
8 Trashcan / Trash Bin PHP 5,624.00 Gateway Trading
Standard Exhaust Fan SEF
2 Exhaust fan PHP 1,240.00 8A
1 Microwave Oven PHP 1,279.00 Royal Family
Total Expenses: PHP 100,502.00
Electric Fan Prices Pieces Total

Electric fan - Hanabishi Ceiling Fan 1500 15 22500
Total
Price: 22,500
Tables Prices Pieces Total

5,196.
Pantry - Portable Folding Table 1599 4 00
Office Table 1275 3 3,825.00
11,193.
Production Area Table - Portable Folding Table 1,599 7 00
7,995.
Processing Room - Portable Folding Table 1,599 5 00
Total 26,211.
Price: 00
Chairs Prices Pieces Total
Office Chair – Monoblock 210 35 7350
Total
Price: 7,350
Light Bulb Price Pieces Total

18 Watts LED Tube Light 175 20 3500
12 Watts LED Light Bulb 89 2 178
Total
Price: 3,678
Fire Extinguisher Price Pieces Total

Fire Extinguisher - 5LBS 565 6 3390
Total
Price: 3,390
Organizer Shelf for Raw Materials and Finish Goods Price Pieces Total
Multi-Purpose 4-Layer Steel Rack Metal Coated Shelf 1177 12 14124

Total
Price: 14,124
Sink Price Pieces Total
Pantry Sink 450 1 450
CR Sink 1,550 1 1550
Total
Price: 2,000
Urinal and Toilet Bowl Price Pieces Total

Urinal 6579 1 6579
Toilet 4529 1 4529
Total
Price: 11,108
Trashcan / Trash Bin Price Pieces Total

Trash Bin w/ label of biodegradable, Non-Biodegradable
and Recyclable 899 6 5394
Trashcan 115 2 230
Total
Price: 5,624
Microwave Oven Price Pieces Total
3 in 1 Breakfast Machine with Glass top cover coffee

maker and microwave oven 1279 1 1279
Total
Price: 1,279
Exhaust Fan Wall Price Pieces Total

Medium (10 in) Exhaust Fan wall 620 2 1240
Total
Price: 1,240
According to a Global Alliance for Incinerator Alternatives report, single-use
plastics, specifically sachets, are becoming a growing concern in the Philippines due to
the affordability and convenience they provide to users. This can make it difficult to
manage, difficult to recycle, and unusable. One of our company's goals is to make all of
the materials we use in our product packaging are environmental friendly. We
immediately dispose all the unnecessary materials such as cut paper and other pieces of
used materials that are no longer needed to prevent various pollutions that can result from
the product's manufacture. Garbage segregation is also part of how we can achieve our
goals. Segregating biodegradable apart from non-degradable wastes is the best way to
practice proper waste disposal that can lessen the negative impact of waste to the
environment. Practicing daily waste disposal of our company’s waste will be the top
priority in order to avoid the pile of garbage in our place and to be able to maintain the
proper sanitary and hygiene in our workplace.
Unit Production Cost
Property Plant & Lifespan Depreciation Year 1

Equipment per year depreciation
Depreciation expense-
equipment
16,785.00 10 1,678.50
Monitor 1,678.50
78,000.00 10 7,800.00 7,800.00
Desktop
16,000.00 5 80,000.00 80,000.00
Printer
320.00 5 64.00 64.00
Sealer
349.00 5 69.80 69.80
Heat gun
259.00 10 25.90 25.90
Paper cutter
Craft cutting machine 28,000.00 8 3,500.00 3,500.00
Depreciation expenses-
furniture’s and fixtures
electric fan 22,500.00 7 3,214.29 3,214.29
Table 26,211.00 9 2,912.33 2,912.33
Chair 7,350.00 9 816.67 816.67
Light Bulb 3,678.00 3 1,226.00 1,226.00
Fire Extinguisher 3,390.00 6 565.00 565.00
Cabinet 14,124.00 10 1,412.40 1,412.40
Sink 2,000.00 8 250.00 250.00
Urinal & Toilet Bowl 11,108.00 8 1,388.50 1,388.50
Trashcan / Trash bin 5,624.00 10 562.40 562.40
Exhaust fan 1,240.00 5 248.00 248.00
Microwave Oven 1,279.00 7 182.71 182.71

Depreciation expense per 238,217.00 29,116.50 29,116.50
year

PPE in Balance Sheet 209,100.50
THE FINANCIAL ASPECT
This chapter covers the financial parts of the study, in order for a business plan to
understand it needs money to start. The researchers must forecast a five-year financial
statement to see whether the future industry will stay profitable in the face of competitors
and poor economic conditions. The source of funds, balance sheet, income statement,
cost of products sold, and cost of sales are all covered in this chapter.
Statement of Assumption
DRIP COFFEE
Daily production output 625

Multiply: No. Of workers 8
Total daily production units 5000
Multiply: No. Of working days in a week 5
Total weekly production units 25000
Multiply: No. Of weeks in a month 4
Total monthly production units 100000
Multiply: No. Of months in a year 12
Total annual production units 1200000
SYRUP PER BOX
Daily production output 750

Multiply: No. Of workers 2
Total daily production units 1500
Multiply: No. Of working days in a week 5
Total weekly production units 7500
Multiply: No. Of weeks in a month 4
Total monthly production units 30000
Multiply: No. Of months in a year 12
Total annual production units 360000
Statement of Assumption
Expenditures
Building and site Facilities

Machinery and Equipment
Furniture and Fixture
Salaries and Wages
Registration, taxes and licenses
Training and Development
Direct Materials
Direct Labor
Factory Overhead
Transportation
Contingency Fund
Working Capital requirements
Total Project Capital Investment
Registration, taxes and licenses Prices Total
BIR (Bureau of Internal Revenue) - Registration Fee (1 Year

Renewal) 1000 1000
DTI (Department of Trade and Industries) - Registration fee
(5 Years Renewal) 500 500
Total
Price: 1,500
Worker Benefits
PhilHealth SSS Pag-Ibig

Monthly PHP 350.00 PHP 1,535.82 PHP 472.56
Workers 11 11 11
PHP 3,850.00 PHP 16,894.02 PHP 5,198.16
Source of Capital
The Partners agreed to contribute an equal sharing of capital in amount of
₱300,333.333each. Half of the capital will use for all expenses to be incurred during the
pre-operating period and during the half of the year of normal operation.
Initial Capital Investment

Partners Ratio Investment Amount
Adrain Brillante 16.66% ₱ 300,333.333
Mikki Pauline De Vera 16.66% ₱ 300,333.333
Angelo Deleonio 16.66% ₱ 300,333.333
Joshua Gan 16.66% ₱ 300,333.333
Carl Modena 16.66% ₱ 300,333.333
Aaron Olleres 16.66% ₱ 300,333.333
Total 100% ₱ 1,802,000
Financial Analysis
a. Five (5)-year Projected Statement of Comprehensive Income
BREW'T COMPANY
Income Statements
Projected 201A - 201E
(Amount in Thousands)
201A 201B 201C 201D 201E

REVENUES
18,038,59 21,826,69
Manufacturing 2 10% 19,842,451 6 24,009,366 26,410,303
Sales discount (promo)
18,038,59 21,826,69
2 19,842,451 6 24,009,366 26,410,303
COST OF SALES AND SERVICES
13,861,71 16,772,67
Manufacturing (V) 1 10% 15,247,882 0 18,449,937 20,294,931
Manufacturing (F)
13,861,71 16,772,67
1 15,247,882 0 18,449,937 20,294,931

GROSS PROFIT 4,176,881 4,594,569 5,054,026 5,559,429 6,115,372
OPERATING EXPENSES
Selling and Marketing
Rent Expenses 30,000 10% 33,000 36,300 39,930 43,923
Water 3,262 10% 3,588 3,947 4,341 4,775
Internet & landline 1,899 10% 2,089 2,298 2,528 2,780
Research and development 50,000 10% 55,000 60,500 66,550 73,205
Depreciation 15,744 10% 17,318 19,050 20,955 23,051
repair 1,500 10% 1,650 1,815 1,997 2,196
General and Administrative 10%

Rent Expenses 30,000 10% 33,000 36,300 39,930 43,923
13th Month pay 449,616 10% 494,578 544,035 598,439 658,283
Transportation 10,000 10% 11,000 12,100 13,310 14,641
Trainings & seminars 10,000 10% 11,000 12,100 13,310 14,641
Salaries and wages 296,946 10% 326,641 359,305 395,235 434,759
other benefits 25,942 10% 28,536 31,390 34,529 37,982
Taxes and licenses 10,000 10% 11,000 12,100 13,310 14,641
Utilities 329,149 10% 362,064 398,271 438,098 481,908
Depreciation 13,373 10% 14,710 16,181 17,799 19,579
TOTAL OPEX 1,277,431 1,405,174 1,545,691 1,700,260 1,870,286
INCOME BEFORE INCOME TAX 2,899,451 3,189,396 3,508,335 3,859,169 4,245,085
PROVISION FOR INCOME TAX (25%) 724,863 797,349 877,084 964,792 1,061,271
NET INCOME 2,174,588 2,392,047 2,631,251 2,894,376 3,183,814
b. Five (5)-year Projected Cash Flow Statement
Brew't Company
Statements of Cash Flows
For the years ended: 201A - 201E
201A 201B 201C 201D 201E
Cash Flows from Operating

Activities
Income before income tax 2,899,451 3,189,396 3,508,335 3,859,169 4,245,085

Adjustments for:
Depreciation and amortization 29,117 32,028 35,231 38,754 42,629

Interest expense
Operating income before WC
changes
Decrease (increase) in:
Receivables (1,503,216) (150,322) (165,354) (181,889) (200,078)
Inventories (892,677) (89,268) (98,194) (108,014) (118,815)

Increase (decrease) in:
AP and other current liab. 3,465,428 346,543 381,197 419,317 461,248

Cash generated from operations 3,998,101 3,328,377 3,661,215 4,027,336 4,430,070
Income taxes paid, including CWTs (797,349) (877,084) (964,792) (1,061,271)

Interest paid
Interest received
Net cash from operating activities 3,998,101 2,531,028 2,784,131 3,062,544 3,368,799
Cash Flow from Investing

Activities
Acquisition of:
Property and equipment (238,217)

intangibles -
Net Cash used in investing
activities (238,217) - - - -
Cash Flows from Financing

Activities
Payments of:
Partners’ contribution 1,802,000

bank Loan
- - - - -
Net cash used in financing activities 1,802,000 - - - -
Net Increase (Decrease) in Cash 5,561,884 2,531,028 2,784,131 3,062,544 3,368,799
Cash at Beginning of Year - 5,561,884 8,092,913 10,877,044 13,939,588
Cash at End of Year 5,561,884 8,092,913 10,877,044 13,939,588 17,308,387
c. (5)-year Projected Statement of Financial Position
Brew't Company
Balance Sheets
Projected 201A-201E
201A 201B 201C 201D 201E

ASSETS
Current Assets
Cash and Cash Equivalents 5,561,884 8,092,913 10,877,044 13,939,588 17,308,387
Receivables 1,503,216 1,653,538 1,818,891 2,000,780 2,200,859
Inventories 892,677 981,945 1,080,139 1,188,153 1,306,969
Other Current Assets 398,515 398,515 398,515 398,515 398,515
Total Current Assets 8,356,293 11,126,910 14,174,590 17,527,037 21,214,729
Noncurrent Assets
Property, plant and equipment 209,101 177,072 145,044 113,016 80,988
Intangible assets 0 0 0 0 0
Other noncurrent assets 0 0 0 0 0
Total Noncurrent Assets 209,101 177,072 145,044 113,016 80,988
TOTAL ASSETS 8,565,393 11,303,983 14,319,634 17,640,053 21,295,717

LIABILITIES AND EQUITY
Current Liabilities
Accounts payable and accr. liab. 3,465,428 3,811,970 4,193,167 4,612,484 5,073,733
Income tax payable 724,863 797,349 877,084 964,792 1,061,271
Total Current Liabilities 4,190,290 4,609,319 5,070,251 5,577,276 6,135,004
Noncurrent Liabilities
Bank loan 0 0 0 0 0
Security deposits 0 0 0 0 0
Deferred income tax liabilities 0 0 0 0 0
Total Noncurrent Liabilities 0 0 0 0 0
TOTAL LIABILITIES 4,190,290 4,609,319 5,070,251 5,577,276 6,135,004
Equity
Partner A 662,620 1,061,135 1,061,135 1,061,135 1,061,135
Partner B 662,620 1,061,135 1,061,135 1,061,135 1,061,135
Partner C 662,620 1,061,135 1,061,135 1,061,135 1,061,135
Partner D 662,620 1,061,135 1,061,135 1,061,135 1,061,135
Partner E 662,620 1,061,135 1,061,135 1,061,135 1,061,135
Partner F 662,620 1,061,135 1,061,135 1,061,135 1,061,135
TOTAL EQUITY 2,650,479 4,244,539 4,244,539 4,244,539 4,244,539
TOTAL LIABILITIES AND

EQUITY 6,840,769 8,853,858 9,314,790 9,821,815 10,379,543
d. Ratio Analysis (liquidity, solvency, activity, and profitability ratios)
FINANCIAL RATIOS
BREW'T COMPANY
PROJECTED
FOR THE YEAR ENDED 31 DECEMBER
201A 201B 201C 201D 201E

LIQUIDITY RATIOS
Current asset 8,356,293 11,126,910 14,174,590 17,527,037 21,214,729

Current Liabilities 4,190,290 4,609,319 5,070,251 5,577,276 6,135,004
CURRENT RATIO 1.99 2.41 2.80 3.14 3.46
Quick Assets 7,065,100 9,746,450 12,695,935 15,940,368 19,509,245

QUICK RATIO 1.69 2.11 2.50 2.86 3.18
Cash and cash equivalents 5,561,884 8,092,913 10,877,044 13,939,588 17,308,387

CASH RATIO 1.33 1.76 2.15 2.50 2.82
SOLVENCY RATIOS
Total liabilities 4,190,290 4,609,319 5,070,251 5,577,276 6,135,004

Total equity 2,650,479 4,244,539 4,244,539 4,244,539 4,244,539
DEBT TO EQUITY RATIO 1.58 1.09 1.19 1.31 1.45
Total liabilities 4,190,290 4,609,319 5,070,251 5,577,276 6,135,004

Total assets 8,565,393 11,303,983 14,319,634 17,640,053 21,295,717
DEBT RATIO 0.49 0.41 0.35 0.32 0.29
Total equity 2,650,479 4,244,539 4,244,539 4,244,539 4,244,539

Total assets 8,565,393 11,303,983 14,319,634 17,640,053 21,295,717
EQUITY RATIO 0.31 0.38 0.30 0.24 0.20
FINANCIAL RATIOS
BREW'T COMPABY
PROJECTED
FOR THE YEAR ENDED 31 DECEMBER
201A 201B 201CRatio

Current 201D 201E
4.00
CURRENT RATIO 1.99

3.50
2.41 2.80 3.14 3.46
3.00
2.50
2.00
1.50
1.00
0.50
-
201A 201B 201C 201D 201E
201A 201B 201C 201D 201E
QUICK RATIO 1.69 2.11 2.50 2.86 3.18
Quick Ratio
3.50
3.00
2.50
2.00
1.50
1.00
0.50
-
201A 201B 201C 201D 201E
201A 201B 201C 201D 201E
CASH RATIO 1.33 1.76 2.15 2.50 2.82

Cash ratio
3.00
2.50
2.00
1.50
1.00
0.50
-
201A 201B 201C 201D 201E
SOLVENCY RATIOS
201A 201B 201C 201D 201E
DEBT TO EQUITY
RATIO 1.58 1.09 1.19 1.31 1.45
Debt to equity ratio
1.80
1.60
1.40
1.20
1.00
0.80
0.60
0.40
0.20
-
201A 201B 201C 201D 201E
201A 201B 201C 201D 201E
DEBT RATIO 0.49 0.41 0.35 0.32 0.29
Debt ratio
0.60
0.50
0.40
0.30
0.20
0.10
-
201A 201B 201C 201D 201E
201A 201B 201C 201D 201E
EQUITY RATIO 0.31 0.38 0.30 0.24 0.20
Equity ratio
0.40
0.35
0.30
0.25
0.20
e. Comparison of the results

0.15 of the ratio analysis to industry averages
0.10
0.05
Average
-
Industry Ratios
201A 201B 201C 201D 201E
(Amounts in Philippine Peso)
Current Ratio 201A 201B 201C 201D 201E
Brew't Company 1.99 2.41 2.80 3.14 3.46
Industry Ratio 1.97 1.94 1.86 1.81 1.62
Industry Comparison
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0.50
-
201A 201B 201C 201D 201E
Brew't Company Industry Ratio
Quick Ratio 201A 201B 201C 201D 201E

Brew't Company 1.69 2.11 2.50 2.86 3.18
Industry Ratio 0.85 0.76 0.59 0.62 0.53
Industry Comparison
3.50
3.00
2.50
2.00
1.50
1.00
0.50
-
201A 201B 201C 201D 201E
Cash Ratio 201A 201B 201C 201D 201E

Brew't Company 1.33 1.76 2.15 2.50 2.82
Industry Ratio 0.30 0.25 0.16 0.19 0.14
Industry Comparison
3.00
2.50
2.00 \\
1.50
1.00
0.50
-
201A 201B 201C 201D 201E
D/E Ratio Brew't Company Industry Ratio
201A 201B 201C 201D 201E
Brew't Company 1.58 1.09 1.19 1.31 1.45
Industry Ratio 1.05 1.69 1.68 1.73 1.85
Industry Comparison
2.00
1.80
1.60
1.40
1.20
1.00
0.80
0.60
0.40
0.20
-
201A 201B 201C 201D 201E
Debt Ratio
201A 201B 201C 201D 201E
Brew't Company 0.49 0.41 0.35 0.32 0.29
Industry Ratio 0.47 0.56 0.57 0.57 0.60
Industry Comparison
0.70
0.60
0.50
0.40
0.30
0.20
0.10
-
201A 201B 201C 201D 201E
Equity Ratio
201A 201B 201C 201D 201E
Brew't Company 0.31 0.38 0.30 0.24 0.20
Industry Ratio 0.53 0.44 0.43 0.43 0.40
Industry Comparison
0.60
0.50
0.40
0.30
0.20
0.10
-
201A 201B 201C 201D 201E

Sales Forecast
Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23
YEAR ONE
UNITS SOLD (No. of
TOTAL
units)
Drip Coffee w/ 3
6,864 6,864 6,864 6,864 6,864 6,864 6,864 6,864 6,864 6,864 6,864 6,864 82,368
Flavored syrup
TOTAL UNITS
6,864 6,864 6,864 6,864 6,864 6,864 6,864 6,864 6,864 6,864 6,864 6,864 82,368
SOLD Y1

UNIT PRICE (Selling
AVG
Price per Unit)
Drip Coffee w/ 3 ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
Flavored syrup 219.00 219.00 219.00 219.00 219.00 219.00 219.00 219.00 219.00 219.00 219.00 219.00 219.00

UNIT COST OF
GOODS | COGS (Cost AVG
per Unit)
Drip Coffee w/ 3 ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
Flavored syrup 168.29 168.29 168.29 168.29 168.29 168.29 168.29 168.29 168.29 168.29 168.29 168.29 168.29

REVENUE (TOTAL) TOTAL
Drip Coffee w/ 3 ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
Flavored syrup 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 18,038,592
TOTAL REVENUE ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
Y1 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 1,503,216 18,038,592

COST OF GOODS
TOTAL
SOLD (TOTAL)
Drip Coffee w/ 3 ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
Flavored syrup 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 13,861,711
₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
TOTAL COGS Y1
1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 1,155,143 13,861,711

GROSS PROFIT
(CONTRIBUTION TOTAL
MARGIN)
Drip Coffee w/ 3 ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
Flavored syrup 348,073 348,073 348,073 348,073 348,073 348,073 348,073 348,073 348,073 348,073 348,073 348,073 4,176,881
TOTAL GROSS ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
PROFIT Y1 348,073 348,073 348,073 348,073 348,073 348,073 348,073 348,073 348,073 348,073 348,073 348,073 4,176,881
Production Schedule
IN VOLUME
YEAR ONE
Beginning Inventory Sep-
Drip Coffee w/ 3 Flavored Syrup 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,13
TOTAL BEG. INVENTORY 0 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,13


Units Produced TOT
Drip Coffee w/ 3 Flavored Syrup 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 144,0
TOTAL UNITS PRODUCED 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 144,0


Units Available for Sale TOT
TOTAL UNITS AFS 12,000 17,136 17,136 17,136 17,136 17,136 17,136 17,136 17,136 17,136 17,136 17,136 200,4


Units at End of the Period Sep-
TOTAL UNITS PRODUCED 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,136 5,13

UNITS SOLD (No. of units) TOT
TOTAL UNITS SOLD Y1 6,864 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 138,8
Fixed
Variabl cost
e unit per
cost month
Mar- Apr- May- Jul- Aug-
Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Jun-23
YEAR ONE 23 23 23 23 23
Beginning
Sep-23
Inventory
Drip Coffee ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
₱ ₱ ₱ ₱8,926,
w/ 3 Flavored 892,67 892,67 892,67 892,67 892,67 892,67 892,67 892,6 892,6
- 892,677 892,677 772
Syrup 7 7 7 7 7 7 7 77 77
TOTAL
₱892,67 ₱892,67 ₱892,6 ₱892,6 ₱892,6 ₱892,6 ₱892,6 ₱892,6 ₱892,6 ₱892, ₱892, ₱8,926,
BEG. ₱0
7 7 77 77 77 77 77 77 77 677 677 772
INVENTORY

23 23 23 23 23
TOTA
Units Produced
L
Drip Coffee ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
₱2,085 ₱2,085 ₱22,942
₱ 59,01 w/ 3 Flavored 2,085,69 2,085,69 2,085,6 2,085, 2,085, 2,085, 2,085, 2,085, 2,085, 2,085,
,695 ,695 ,640
168.89 4.50 Syrup 5 5 95 695 695 695 695 695 695 695
TOTAL
₱2,085,6 ₱2,085,6 ₱2,085, ₱2,085 ₱2,085 ₱2,085 ₱2,085 ₱2,085 ₱2,085 ₱2,085 ₱2,08 ₱2,08 ₱22,942
UNITS
95 95 695 ,695 ,695 ,695 ,695 ,695 ,695 ,695 5,695 5,695 ,640
PRODUCED

23 23 23 23 23
Units Available 8/1/202
for Sale 3
Drip Coffee ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
₱2,978 ₱2,978 ₱31,869
w/ 3 Flavored 2,085,69 2,978,37 2,978,3 2,978, 2,978, 2,978, 2,978, 2,978, 2,978, 2,978,
,372 ,372 ,412
Syrup 5 2 72 372 372 372 372 372 372 372
TOTAL ₱2,085,6 ₱2,978,3 ₱2,978, ₱2,978 ₱2,978 ₱2,978 ₱2,978 ₱2,978 ₱2,978 ₱2,978 ₱2,97 ₱2,97 ₱31,869
UNITS AFS 95 72 372 ,372 ,372 ,372 ,372 ,372 ,372 ,372 8,372 8,372 ,412

23 23 23 23 23
Units at End of 8/1/202
the Period 3
Drip Coffee ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
₱ ₱ ₱ ₱892,67
w/ 3 Flavored 892,67 892,67 892,67 892,67 892,67 892,67 892,67 892,6 892,6
892,677 892,677 892,677 7
Syrup 7 7 7 7 7 7 7 77 77
TOTAL
₱892,67 ₱892,67 ₱892,67 ₱892,6 ₱892,6 ₱892,6 ₱892,6 ₱892,6 ₱892,6 ₱892,6 ₱892, ₱892, ₱892,67
UNITS At
7 7 7 77 77 77 77 77 77 77 677 677 7
END

UNITS SOLD TOTA
(No. of units) L
Drip Coffee ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱ ₱
₱2,085 ₱2,085 ₱22,049
w/ 3 Flavored 1,193,01 2,085,69 2,085,6 2,085, 2,085, 2,085, 2,085, 2,085, 2,085, 2,085,
,695 ,695 ,962
Syrup 7 5 95 695 695 695 695 695 695 695
TOTAL
₱1,193,0 ₱2,085,6 ₱2,085, ₱2,085 ₱2,085 ₱2,085 ₱2,085 ₱2,085 ₱2,085 ₱2,085 ₱2,08 ₱2,08 ₱22,049
UNITS SOLD
17 95 695 ,695 ,695 ,695 ,695 ,695 ,695 ,695 5,695 5,695 ,962
Y1
Brew't Company
Statement of Changes in Equity
Projected 201A - 201E
17% 17% 17% 17% 17% 17%
Partner A Partner B Partner C Partner D Partner E Partner F Total
Beginning Balance - - - - - - -
Infusion of capital 300,333.33 300,333.33 300,333.33 300,333.33 300,333.33 300,333.33 1,802,000
Share in profit 200A 362,286 362,286 362,286 362,286 362,286 362,286 2,174,588
Withdrawal - - - - - - -
Ending balance 200A 662,620 662,620 662,620 662,620 662,620 662,620 3,976,588
Infusion of capital - - - - - - -
Share in profit 200B 398,515 398,515 398,515 398,515 398,515 398,515 1,594,060
Withdrawal - - - - - - -
Ending balance 200B 1,061,135 1,061,135 1,061,135 1,061,135 1,061,135 1,061,135 5,570,648
THE SOCIO-ECONOMIC ASPECT
Objectives of the Socio-Economic Aspect
The basic goal of Brew’t Coffee is to make a profit from their economic effort.
Despite this, we cannot ignore the fact that we work in a social setting. This section goes
into great detail to determine the social and economic implications of this proposed
business venture.
Social Implications
Today, coffee has become an important part of societal norms. The “coffee break”
during working hours helps sustain energy throughout the day. It is the most widely
consumed beverage in the country and is also used as part of a healthy, balanced diet, and
the joyful experience of coffee consumption is important in many cultures around the
world, providing an opportunity for friends, family, and colleagues to interact. Our
company proposes this type of environmentally friendly packaging, which emits fewer
carbon emissions during manufacturing than regular packaging. It also consumes fewer
energy-intensive materials and is less difficult to dispose of. Aside from that, we use this
natural organic ground coffee, which is abundant in antioxidants, vitamins, and minerals.
Coffee helps to strengthen the immune system and protects against sickness. It is linked
to many health benefits, such as less weight gain, lower average daily blood pressure, and
a reduced risk for diabetes and cardiovascular disease.
Economic Implication
Brew’t Coffee Company will offer opportunities that will fulfill the demands of
the people and the economy. When a business expands to a bigger scale, it is accountable
for paying the necessary taxes in order to contribute to the economy. Starting a business
will allow you to reduce your unemployment rate. Taxes and fees imposed by the
company's operations will also assist the government in achieving economic growth.
Also, we will provide employment that will help the people in the community so that they
can have a sustainable lifestyle.

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BREW 'T COFFEE: A FEASIBILITY STUDY OF DRIP COFFEE WITH FRUIT SYRUP

PLACED IN AN ECO-FRIENDLY PACKAGING IN THE SECOND DISTRICT OF

Ms. Gelita Colon

Ms. Gelita Colon

Ms. Michelle Guinitaran

Filipinos are feeling down, they use it as an immediate pick-me-up.Also, according to a

of it and not abuse the way they drink it.

fragile home furnishings, retail ready, and lower storage costs.

sometimes even repurposed or composted.

Background of the Study

Brew’t Coffee is a barako-ground coffee that is packed in a drip coffee filter.

recyclable and will not take a long time to decompose.

The purpose of Brew’t Coffee is to be more competitive in the market and to be

three flavors: blueberry, strawberry, and green apple.

Luzon, Visayas, and Mindanao.

Goals and Objective

 To be more competitive in the market and to be the leading manufacturer and

supplier of natural organic ground coffee

 We assure that our employees', communities, and environment's well-being is a

priority in everything we do.

 We constantly meet agreed-upon requirements.

 We value individual differences and recognize that they contribute to our

 We exchange ideas in order to inspire and learn from one another.

 We operate with a dedication, loyalty, and positive energy that differentiate us

from our competitors.

Statement of the Problem

syrup in an eco-friendly packaging. Specifically, it seeks to answer the following

adopt to gain a significant market share?

and what are their qualification, duties, and responsibilities?

business employ to achieve efficient business operations?

incurred by the business?

the environment and the government?

Objectives of the Study

This feasibility study is aims for the following reasons:

dopt to gain a significant market share.

and responsibilities in the proposed organization

c. Operational Aspect - To determine the kind of production and distribution process

should the business employ to achieve efficient business operations.

cost incurred by the business.

towards the environment and the government.

Significance of the Study

To Researcher. It provides as a foundation of knowledge, allowing researchers to learn

purchasing the items because it can be used for a long time.

they need to do.

Scope and Delimitation

Barangay 5, 6, and 7 in Sangandaan, 40 respondents in Barangay 8, 12, 14, and 28 in

Dagat-dagatan, 40 respondents in Barangay 9.10,11, and 13 in Poblacion, 50 respondents

Operational Definition of Terms

For a better comprehension on this feasibility study, the following definitions of

terms are provided:

Barako - It is a Traditional espresso bean found in the Philippines, Liberica or Barako is

characterized as a solid, sharp, extreme, harsh, and gritty bean.

Blend - Refers to a mixture of different things or qualities.

steeping, or making a plan.

Commodities - an article of trade or commerce, especially a product as distinguished

Decaffeinated - Refers to a coffee that does not contain caffeine.

distinguish it from others.