LESSON 1: Nature of Communication

FUNCTIONS, Shannon-Weaver Model

NATURE Known as the mother of all
AND PROCESS OF communication models, the
COMMUNICATION Elements of Communication Shannon-Weaver model (1949)
depicts communication as a
linear or one-way process
consisting of five elements: a
LESSON 2: COMMUNICATION MODELS source,a transmitter, a channel,
a receiver and a destination.

Linear Communication
One-way, focusing on the
transmission of a message to a
receiver who never responds or
has no way of responding to the
information conveyed.
Interactive Communication
Two-way communication process
where a response is given after a
message is sent. The recipient of the
action intentionally or unintentionally
gives a feedback associated with the
information received.

Transaction Model
Communication is dynamic. It has
a complex nature. It takes place
among individuals at any given
time with any given subject.
However, there are tendencies
that barriers would interfere which
may create a sudden impact and
change in the processing of
information.
Schramm Model
Schramm (1954) visualized the
process of communication as an
exchange of thoughts and ideas.
Feedback was added to the
Shannon-Weaver Model. The
recipient of the message decodes
it and creates a feedback based
on his understanding of the
information sent and vice versa.

FEATURES OF AN EFFECTIVE
LESSON 3: COMMUNICATION
FUNCTIONS AND
FEATURES OF
COMMUNICATION

VERBAL COMMUNICATION NON-VERBAL COMMUNICATION

It refers to an interaction in which
words are used to relay a message.
For effective and successful verbal
communication, use words to
express ideas which can be easily
understood by the person you are
talking to. Consider appropriateness,
brevity, clarity, ethics, and vividness
when engaging in this type of
communication.
It refers to an interaction where behavior
is used to convey and represent
meanings. All kinds of human responses
that are not expressed in words are
classified as nonverbal communication.
Examples of nonverbal communication
are stares, smiles, tone of voice,
movements, manners of walking,
standing and sitting, appearance, style
of attire, attitude towards time and
space, personality, gestures, and others.