PEST analysis

POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL

o Applying for o Planning o Proper handling o Applying
permits and marketing of products to be different trends
registrations strategies to be sold in technology
o Assuring that the used in the o Providing quality o Having online
location of the business expectations bookings
business would o Combating o Identifying o Allowing mobile
bring in seasonal change market using payment to
customers by adaptation social media, customers
o Watching out for o Doing marketing advertisements, o Having the right
the change in campaigns as a and other technology to
taxation rate way to advertise promotional improve service
o Applying of the business materials and keep
future laws with o Currency o Valuing customers
the change in exchange rate customer entertained
government for imported perceptions and o Installment of
o Applying materials & preferences energy saving
international goods o Studying market technology
trade regulations o Hiring preferences in
employees with advertising
different skill
fitting for the
business
SWOT analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

o Offering a o Management of o Experiencing o Competing with
variety of food system failures seasonal well known
choices o Lacking of changes restaurants
o Having a employee o Acquiring high- o May not be able
complete dedication end and to meet market
inventory, o Lacking of start- emerging demand
permits and up cash technologies o Employees/
registrations o Adequate o Profitable customers trying
o Having good training of location for the to ruin the name
quality service employees business of the business
o The business o Poor scheduling o International o Change in the
would be going of staff members influences and government
international partnerships
o The ambiance in o Increasing in
the hotel and globalization
restaurant that leading to
would make customers
customers feel
at home
o Having a high
market demand
o Correcting
behavioral
problems
amongst
employees