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5 Ways To Unlock The Power of TV Streaming Ads With Roku
5 Ways To Unlock The Power of TV Streaming Ads With Roku
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Household ID IP Address ACR Data
Behavior
Streaming
Mobile Ad ID CTV ID Demographics
Viewership
3 Roku Cord Cutter Study, 2020 5 Ways to Unlock the Power of TV Streaming Ads with Roku
1 Unlock the Power of Streamer-First Audience Data
The 3 Ways
Roku Audiences Engage Your Audience Based on Their Purchase History
Roku’s partnership with companies such as Kroger helps brands create
Helps You Reach audiences based on what they've purchased and reach those groups
with TV streaming ads personalized for their preferences.
More Streamers
Drive Incremental
Reach and Revenue
When you're running traditional linear TV ads, you're
only reaching about half of your potential audience -
54% of Roku users are now cordless. OneView, the ad
buying platform built for TV streaming, can help you
drive incremental reach and revenue by reaching the
rest of that audience.
Campaign Results
“As we continue to unify buying within a single team, the need for
66% 35% 1.5x holistic reporting across channels is imperative. Roku's ability to track
exposure and performance across linear and digital helped us identify
our optimal frequency, saving us money without sacrificing reach.”
OneView reach additional HH reach better ROI via
incremental to linear with holistic frequency frequency optimization Vinay Shahani
optimizations VP of Marketing
7 Source: Roku Internal Data, 2020 5 Ways to Unlock the Power of TV Streaming Ads with Roku
3 Make Your Campaign Interactive and Measurable
Interactive Experience
ad click-through rate
on The Roku Channel
8 Source: Roku Internal Data, 2020 5 Ways to Unlock the Power of TV Streaming Ads with Roku
3 Make Your Campaign Interactive and Measurable
01 02 03 04 05 06
Brand ad airs, Overlay instantly Streamer enters Offer is sent Streamer confirms Program
detected by Automatic delivered to mobile number to streamer’s by text to receive returns from
Content Recognition (ACR) streamer’s screen with Roku remote mobile device offer or location info ad break
Roku Brand Experiences give you a way to create a content hub for
your customers. In this way, you can engage them in ways that go
way beyond the 30 second spot, all with minimal interruption.
33% 25%
more likely to consider prefer Brand Experiences
the advertised product over traditional ads
11 Source: MAGNA / IPG Study, April 2020 5 Ways to Unlock the Power of TV Streaming Ads with Roku
4 Turn Your Ads into an Experience
1 | Streaming Guide
If you want to recommend content to viewers, offer
a guide of top streaming channels that your
audience will most likely want to watch. Eggland’s
Best used a streaming guide to recommend food-
related channels and build brand awareness.
3 | Access Pass
Show value to your audience by offering a
promotional code to use on their next movie rental.
In this case, Microsoft offered a promo code for
movie rentals in a Brand Experience that promotes
the release of the Surface Laptop Go and the option
to have the offer emailed to the streamer.
13 Source: Roku Internal Data, 2020 5 Ways to Unlock the Power of TV Streaming Ads with Roku
5 Advertise on the Right TV Streaming Channel
14 Source: Roku Internal Data, 2020 5 Ways to Unlock the Power of TV Streaming Ads with Roku
5 Advertise on the Right TV Streaming Channel
Campaign Results
Alexander Pasch
Global Marketing
15 Source: Roku Internal Data, 2020 5 Ways to Unlock the Power of TV Streaming Ads with Roku
Advertise with Roku.
Ready to get started with streamer-first advertising?
Reach out to us at connect@roku.com to get started today.