Hennes and Mauritz, or H&M, is a Swedish global apparel corporation.

It
employs approximately 130000 people in over 60 countries around the world.
It sells men's, women's, and children's fast fashion apparels.

MARKETING STRATEGY & MIX (7P’S)

Product:
 The company sells fast fashion items for men, women, and children.
 The brand's product line is diverse, with clothing being introduced first,
followed by other fashion products.
 Range of Products : Clothing, Foot wear, accessories, and cosmetics.
 Additionally, these products are divided into many categories that cater
to different demographics and provide differing levels of quality.
 H&M is trusted by women, men, and children all over the world for their
quick fashion needs because the brand focuses on improvement and
bringing new trends through its products, resulting in a larger consumer
base throughout the world.
Price:
 H&M sells high-end clothing.
 The majority of their products available are value for money.
 The youth are attracted to high quality and reduced pricing, thus
increases the sales for the company.
 But some of their products are a little on the expensive side. These
prices differ based on the region in which they are sold.
 This fluctuating pricing is due to shipping costs in some countries, as well
as additional taxes and regulations in others.
 They also have a End of season sale twice in a year. 
 Other options like signing up for their email newsletter so that they send
out maybe one coupon a month.
 Usually 15-20% off on one item or on your purchase.
 Occasionally they hand out coupons in store if we make a purchase.
 The online store usually runs a 20% off or a free shipping option if
customer want to do online shopping.
 Overall, H&M distinguishes itself through the prices it charges for its
goods.

Place :
  H&M sells its products through a network of exclusive stores positioned
across the world.
 These shops are mostly found in large cities, city centres, and shopping
malls.
 This is due to the type of people they are trying to reach with their
brand.
 In the previous few decades, H&M has increased their brand's reach
around the world.
 Furthermore, the brand is positioned in the minds of consumers in such
a way that they view it as an affordable, stylish brand that consistently
supplies them with the most up-to-date fashion items.

Promotion:
  H&M focuses a tremendous amount of time and resources to promotion
and advertising.
 Celebrities, the press, and bloggers are all used by H&M to spread their
promotional message.
 H&M's promotion differs every country, based on what is required.
 H&M advertises through billboards, magazines, fashion shows, and social
media all around the world.
 H&M is particularly active on their digital platform, including their
website and app, which engages with their clients, as digital media has
become an enormously significant channel for promotion.

 TV commercials: H&M has a variety of imaginative commercials that

highlight its latest innovative designs. Each brand is in charge of its own
marketing strategy. To raise awareness, the ads are aired at regular
intervals and on networks that are mostly watched by young people.

 YouTube: H&M has its own YouTube channel where it creates distinctive
and innovative ad campaigns in order to engage customers.

 Digital Marketing: To convert potential buyers into customers, it engages

in a lot of search engine marketing and social media marketing.

 Promotional codes and discounts: During the end-of-season sale,

promotional codes and discounts are available. Discounts are available in
both online and offline locations.

 Anti-Racist and LGBTQ+ support:They also give importance anti-racists

ideologies by promoting the brand with models irrespective of their
races and also support the LGBTQI+ community with a fun and festive
capsule collection for men, women, and other non-binary individuals. 

 Sponsor-ships: H&M has a relationship with The Weeknd, sponsors Caitlyn

Jenner, sponsors Musee Des Arts Decoratifs, and sponsors Caitlyn Jenner.
 Collaborations with high-end designers and style icons, to name a few.
Collaborations with pop and sports celebrities
Example :
 Collaboration with Giambattista Valli : Kendall Jenner wore one of the
pieces from its collection to the Cannes Film Festival in May 2019.

 Now they recently collaborated with Sabyasachi Mukherjee. Though it

was a disappointment for few people it still created curiosity and
publicity among the public.

 They also use celebrity endorsements to market their business all around
the world.
 In India, Parineeti Chopra opened the first H&M store. Such acts help
the company gain an amount of publicity quickly.
 They are also quite active in their CSR initiatives (Water, the Environment,
Education, and Equality), which clearly adds to their brand value.

People:
 H&M employs talented and devoted personnel, as well as pleasant
consultants, who are accessible to assist customers.
 H&M staff are well-trained at every level.
 The work environment is quite modern, with staff rotating through
each department and being encouraged to develop and come up with
the greatest apparel wear.
 Employees come from a variety of backgrounds and possess a variety
of abilities.
 Employees' personal and professional development is heavily
encouraged.
 Also, they provides product mending, which means that even after
wearing a garment, it can be returned to the store for repair. (This is
not still applicable in India.)
 Customer relationship management is given a lot of importance.
  If there are any concerns, the H&M personnel makes every attempt to
settle them as soon as possible.
 Customers' questions are answered by calling a customer service
number.
 H&M employees assist consumers in choosing the best merchandise for
them.

Process:
 H&M has made a promising start on the road to sustainability.
 It has Conscious collections, which are manufactured from sustainably
sourced materials and and the products dropped off at in-store recycle
bins, and it incorporates eco-friendly materials in some of its items.
 Works with around 800 long term suppliers and invests significant
resources into sustainability. This makes the customers feel confident
about the product.
 Design: They have a mix of traditional and trendy collections and most
frequently changes their collections
 Manufacturing:They have Independent suppliers, also maintain strong
relationships with their suppliers
 Logistics: They use to managing inventory out of the stores to reduce
inventory cost.
 Technology: Integrating the system, from product design to sales
 The company is employing artificial intelligence to better understand its
customers' demands and to offer the best products online as part of its
business strategy.
Physical Evidence:
 Minimalist designs allow shopping bags or gift boxes act as a physical
evidence.
 Interior store designs and fitting rooms follow a well like modern and
simplistic look.
 The clothing is arranged to have a pleasing appearance in both the store
and on their web page that will appeal to customers. So that the
products sold physically both online and offline.