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    Draft Assignment 1 Ma

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    Sofia Arissa
    The document outlines details for a proposed business selling Mellow Cookies, including the group members, price per bottle, supplier, potential market, competition level, advantages, and strengths and weaknesses. The business aims to sell Mellow Cookies, which are priced at RM 16.90 per 290g bottle, targeting all ages in rural and urban areas through social media and e-commerce platforms. However, competition is identified as a major challenge due to many other similar businesses already operating.

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    Draft Assignment 1 Ma

    Uploaded by

    Sofia Arissa
    14 views2 pages
    The document outlines details for a proposed business selling Mellow Cookies, including the group members, price per bottle, supplier, potential market, competition level, advantages, and strengths and weaknesses. The business aims to sell Mellow Cookies, which are priced at RM 16.90 per 290g bottle, targeting all ages in rural and urban areas through social media and e-commerce platforms. However, competition is identified as a major challenge due to many other similar businesses already operating.

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    DRAFT ASSIGNMENT 1 MA

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    The document outlines details for a proposed business selling Mellow Cookies, including the group members, price per bottle, supplier, potential market, competition level, advantages, and strengths and weaknesses. The business aims to sell Mellow Cookies, which are priced at RM 16.90 per 290g bottle, targeting all ages in rural and urban areas through social media and e-commerce platforms. However, competition is identified as a major challenge due to many other similar businesses already operating.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    14 views2 pages

    Draft Assignment 1 Ma

    Uploaded by

    Sofia Arissa
    The document outlines details for a proposed business selling Mellow Cookies, including the group members, price per bottle, supplier, potential market, competition level, advantages, and strengths and weaknesses. The business aims to sell Mellow Cookies, which are priced at RM 16.90 per 290g bottle, targeting all ages in rural and urban areas through social media and e-commerce platforms. However, competition is identified as a major challenge due to many other similar businesses already operating.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    DRAFT ASSIGNMENT 1 MA

    GROUP 6

    1 Siti Nur Najihah Bt Zamri 281621

    2 Sofia Arissa Bt Muhamad Saini 281591

    3 Wan Nur Saadah Bt Mohamad Zulkurnai 281622

    4 Ooi Zi Ying 281494

    5 Mohamad Haizal Hanafi bin Abu Bakar 280190

    Name of business: Mellow Cookies

    Price per bottle: RM 16.90 (290 gram/30-35 pieces)

    Supplier: Mellow Cookies HQ

    Potential market

    - Target = All ages


    - Location = Rural and urban areas
    - Platform = Social media and e commerce
    - High quality of ingredients
    - Various size of packaging

    Potential for a new business entity to enter the business: Medium because too many
    competitions but many customers too.

    Competition level: Hard because a lot of people sell these cookies.

    Mode of transactions (cash/credit) among other things: Cash

    Advantages:

    Fixed cost

    - Advertisement
    - Postage/cod

    Strength

    - Already famous
    - Taste different from another brand
    - Premium ingredients

    Weakness

    - can't determine the price since hq already determined it


    - Fierce competition with other agents
    - No variety of product

    Treat

    - Other brands sell the same things but much more cheaper

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