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Mossman 2012 CBA 1500 DMH
Mossman 2012 CBA 1500 DMH
Mossman 2012 CBA 1500 DMH
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Choosing By Advantages
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Alan Mossman
The Change Business
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All content following this page was uploaded by Alan Mossman on 19 August 2014.
Good decisions matter because they lead to effective actions that produce desired
results. That’s why the method you use to make decisions matters.
1
Reprinted in Eynon, John (2013) The Design Manager’s Handbook Wiley-Blackwell pp 197-200
The simplest decision processes may focus on stage 3 only but most decisions will
involve elements of all five stages.
Much work in stages 1 and 2 generally happens before the main meeting and is
reviewed at the start of the decision making stage. 4 and 5 happen after.
How can I learn CBA?
First, we teach people how to use correct data.
Second, we teach them how to use data correctly.
Jim Suhr
Jim Suhr has developed a CBA training programme. There are a number of trainers
with design and construction experience in the US and at least one in Europe. Suhr
suggests that the learning process involves:
• Learning just one set of CBA definitions, principles, models, and methods at
a time
• Unlearning (learn to not use) the corresponding unsound concepts and
methods that the CBA concepts and methods are replacing
• Relearning the CBA concepts and methods.
• Practicing and consistently using the CBA concepts and methods that you
have learned. (If possible, practice under the guidance of either a CBA
facilitator or instructor.)
• Teaching the CBA concepts and methods to other people. This will not only
be beneficial to them; it will also be beneficial to you. Then, return to step one
and learn more
For more information read Jim Suhr’s Choosing By Advantages (Greenwood 1999),
download introductory papers from http://www.decisioninnovations.com/ or read one
of Suhr’s new introductory booklets - you can contact Jim via decisioninnovations.com
There is a Choosing By Advantages User group on Linkedin http://bit.ly/CBA-user. You will also find
discussions mentioning CBA use in other Linkedin Groups such as Lean Construction Network
http://linkd.in/lcnetwork and LCI lean design forum http://linkd.in/leandesign