CAMPAIGN NAME

Ad Group

NAME
C Keywords

A
M
P
A
I
G
N

Instructions and Tips:

This template allows you to build out your overall campaign structure for a pay per click (PPC)
You can use the template for each separate campaign that you work on.
Start by applying a name to your campaign and then divide the campaign into different ad grou
structure above. For example, if the campaign is for a shoe store you could have different ad gr
shoes, women's shoes, running shoes etc.

You can then begin creating keyword lists for every ad group. Try to be as tailored as you can a
include long-tail variations of your keywords

If you need to have multiple campaigns in your account, then simply copy and paste the above
duplicate the template and begin working on a second and third campaign.
 CAMPAIGN NAME

Ad Group

NAME
Keywords

ll campaign structure for a pay per click (PPC) marketing campaign.

paign that you work on.
hen divide the campaign into different ad groups, according to the
for a shoe store you could have different ad groups for men's

ery ad group. Try to be as tailored as you can and remember to also

ccount, then simply copy and paste the above structure to

econd and third campaign.
 Ad Group

NAME
Keywords

mpaign.

g to the
n's

r to also
 SAMPLE AD 1
Ad Component Ad Text
Headline 1 Men's Marathon Running
Headline 2 Designed for Optimal Com
Headline 3 20% Off Leading Brand
Description 1 View our Range of Running Shoes Now & Receive Fre
Description 2 Limited time offer. Get 20% Off. Don't de
URL www.running.com
Path 1 men's
Path 2 marathon
Leading Brands
Callout
Wide Range of Styles
Sitelink Title Running Cleats
A Sitelink Description
Sprint Running Spikes
View our Wide Range
D Sitelink Title Women's Running Shoes
C Sitelink Description
Customize Your Shoes For
The Perfect Running Experience
O
P SAMPLE AD 2
Ad Component Ad Text
Y Headline 1
Headline 2
Headline 3
Description 1
Description 2

URL
Path 1
Path 2
Callout
Sitelink Title

Sitelink Description

Sitelink Title
Sitelink Description

SAMPLE AD 3
Ad Component
 Headline 1
Headline 2
Headline 3
Description 1
Description 2
URL
Path 1
Path 2
Callout
Sitelink Title

Sitelink Description

Sitelink Title
Sitelink Description

Instructions and Tips:

This template is specifically purposed for Google Ads PPC campaigns. In this template you can write y
As you complete your ad copy within the template, you will see how your ad will display on Google w
been completed as an example of an ad you might compose if you were promoting men's marathon r
The template has been built out with character restrictions, so you can test and tailor different variati
For each ad group you should have three ads in rotation, so ensure that you have filled out all three a
 SAMPLE AD 1
Ad Text Limit
Marathon Running Shoes 28 of 30
ned for Optimal Comfort 28 of 30
% Off Leading Brands 22 of 30
s Now & Receive Free Shipping on Orders Over €50. 79 of 90
et 20% Off. Don't delay Sale Ends Soon! 60 of 90

www.running.com
men's 5 of 15
marathon 8 of 15
Free Shipping Limit
Customize Your Shoes 25
Football Shoes Limit is 25
View Our Range of Limit
FG and SG Football Boots 35 Each
Spring Sale Limit is 25
Spring Sale Now on With Up Limit
To 50% Across a Range of Products 35 Each

SAMPLE AD 2
Ad Text Limit
0 of 30
0 of 30
0 of 30
0 of 90
0 of 90

0 of 15
0 of 15
Limit
25
Limit is 25
Limit
35 Each
Limit is 25
Limit
35 Each

SAMPLE AD 3
Limit
 0 of 30
0 of 30
0 of 30
0 of 90
0 of 90

0 of 15
0 of 15
Limit
25
Limit is 25
Limit
35 Each
Limit is 25
Limit
35 Each

mplate you can write your ad copy, sitelinks and callout extensions.
ill display on Google with the view builder on the right of the screen. The first template has
ting men's marathon running shoes.
d tailor different variations of your ad copy.
ve filled out all three ad copy templates.
0

SAMPLE AD 1
Men's Marathon Running Shoes - Designed for Optimal Comfort - 20% Off Leadin
www.running.com/men's/marathon
View our Range of Running Shoes Now & Receive Free Shipping on Orders Over €50.
Limited time offer. Get 20% Off. Don't delay Sale Ends Soon!
Leading Brands - Free Shipping - Wide Range of Styles - Customize Your Shoes

Running Cleats
Sprint Running Spikes
View our Wide Range

Women's Running Shoes

Customize Your Shoes For
The Perfect Running Experience

SAMPLE AD 2
- -
//
0
0
- - -

0
0
0

0
0
0

SAMPLE AD 3
- -
//
0
0
- - -
0
0
0

0
0
0
0
MPLE AD 1
imal Comfort - 20% Off Leading Brands

pping on Orders Over €50.

stomize Your Shoes

Football Shoes
View Our Range of
FG and SG Football Boots

Spring Sale
Spring Sale Now on With Up
To 50% Across a Range of Products

MPLE AD 2

0
0
0

0
0
0

MPLE AD 3
0
0
0

0
0
0
0