UNIVERSITI TEKNOLOGI MARA CAW.

SABAH

KAMPUS KOTA KINABALU

FACULTY OF BUSINESS AND MANAGEMENT

COURSE : PRINCIPLES OF PUBLIC RELATIONS

COURSE CODE : MKT310
DATE : 28 JUNE 2021
24:
TITLE : S.I ANIMAL SHELTER, SUBANG JAYA

GROUP MKT3104G2

SEMESTER : March – August 2021

PROGRAMME / CODE : Diploma in Business Studies / BA111

Lecturer’s Name : DR.DAYANG HARYANI DIANA BINTI AG DAMIT

Group Members:

NAME STUDENT ID
MUHAMMAD SUHAIYL HAMDI BIN MOHD SUKOR 2019243806
MUHAMMAD RIZZQI SHAH BIN MOHD SHAH JOHAN 2019418576
MUHAMMAD KHUSYAIRI BIN KAMRUL IZAM 2019647112
MUHAMMAD WAFI UMAIR BIN HANIF 2019807136
MUHAMMAD TAUFIQ BIN ZAHARIN 2019424528
ACKNOWLEDGEMENT

Assalamualaikum. First of all, in the name of Allah, the most Beneficent and the Most
Merciful, we would like to give our special gratitude to Allah SWT. We would like to thank
Almighty Allah who provided us with confidence, guidance and strength to complete this
challenging report. Finally, we had finished the report without any problems. Throughout this
assignment, there are many good values we got. This assignment taught us a lot of useful
knowledge. 

We also would like to give a big appreciation to our lecturer. Dr Dayang Haryani
Diana Binti Ag Damit who gave us the golden opportunity to complete this report. We are
thankful for her guidance and her kindness to teach us on how to make a good report.
Furthermore, we have a lot of things that we don’t know on how to do, so we need to ask for
her hand. Without her, this assignment is hardly to be done. 

Besides that, we also want to wish a big thank you to our beloved parents who support
and encourage us through our life. Without their aid, we are sure that we will have a big
problem to finish our report properly. Not forgetting also to our fellow friends who had given
their hand, opinion and also the information that we don’t know. All of them give us their
support when we cannot find the solution to how to do it while we have problems making
assignments. Without their helped, maybe we have many problems to settle this task

Finally, we would like to say a thousand thank you to everyone that lent me your
energy to help us until this assignment is 100% complete. Without them we are not able to
complete this assignment and may face a lot of obstacles. Alhamdulillah.
EXECUTIVE SUMMARY

S.I Home Shelter is home to around 500 cats and a few dogs that have been rescued from
dangerous conditions and are frequently in need of urgent medical treatment. We decided to
held a charity event to help them. The purpose of the event is to cover their expenses and
upgrade anything that are needs. In this report, we
TABLE OF CONTENT
LIST OF FIGURE
LIST OF TABLES
LIST OF APPENDICES
1.0 INTRODUCTION

1.1 Situational Analysis

S.I Home Shelter is home to around 500 cats and a few dogs that have been rescued from
dangerous conditions and are frequently in need of urgent medical treatment. The shelter now
focused on needy cats, the ones that can’t fend for themselves outside, with injured and infected cats
prioritised. The home also has 32 cats that have been infected by Sporotrichosis (Sporo).
Sporo is a fungal disease that usually infects cats via puncture wounds and bites. Based on
our research, S.I Home Shelter is an independent shelter that is run by Razeef and his wife,
along with four staff. It relies heavily on public contributions. As the number of strays
increase, so do the needs of the shelter’s residents and currently they need:
 Food – Kibbles and wet food for cats and dogs.
 Medication for the animals.
 Consumables – Detergent, animal shampoo, old newspapers, pet litters, etc.
 Helping hands – Animal lovers to help out at the shelter.

1.2 Problem / Opportunity

Running an animal shelter is challenging because you must balance the desire to help
as many animals as possible with the necessity to make a profit in order to keep your doors
open. Compounding this problem is the fact that there is no government or subsidised money
available for humane societies, forcing many non-profits to make difficult judgments about
how many animals they can aid, how many employees they can keep, and how successful
they can be. As a result, donations are always warmly appreciated as a result. There are
numerous ways you can assist animal shelters ease their financial difficulties, whether it's by
donating essential products, monetary donations, or simply volunteering some of your free
time.

1.3 Objectives
1.4 Target Audience
1.5 Message
 2.0 STRATEGIES

2.1 Strategies for the campaign

There are several ways to make our campaign is effective to show our support for the
organization. First of all, we are going to do a small desert shop like bazaar in front of the S.I
animal shelter premises by selling waffles, ice blend and kaya ball. In this way, we can
collect much amount of funds for the organization to upgrade the animal shelters.

Besides that, we will promote our charity to the social media like Facebook,
Instagram, Twitter and much more. We will promote it to the social media is because it is
easier than using poster and spread it everywhere. Plus, nowadays people always find new
things with their phone, so we will get many people will support our charity.

Lastly, after we got many of our funder’s attentions, we will proceed to making a
short video to create an awareness about how everybody should treat a stray animal as they
should be treated. It is because netizen nowadays always treat a stray animal like an utterly
trash and we would like to avoid that to happened again. There are many videos about how
heartless people torture stray cats and dogs. By this short video, we can make many people
aware about what is happen in the streets to the stray animals.

2.2 Calendar/ Timeline/ Gantt Plan

TIMELINE
DATE PLAN TIME

The team will open a small waffle Open: 8:00 a.m. – 12:00 p.m.
stall at the location that we all
1-4 JULY 2021 Break Time: 12:00 p.m. – 1:00 p.m.
team discussed. It is a charity stall
for our upcoming campaign. Close: 6:00 p.m.
Sure, it is also to find some
funding for the campaign as well.

The team will prepare some info
and advertisement that we will
5-6 JULY 2021
post at the social media. Hope to
be finish before 7th of July 2021
Starts: 9:00 a.m. – 12:00 p.m.
Break time: 12:00 – 1:00 p.m.
Ends: 5:00
 Will post the info and
advertisement to the social media
7 JULY 2021 Start post at 8:00 a.m.
such as; Facebook, Instagram,
Twitter and etc.

Make preparation and plan for the Starts: 9:00 a.m. – 12:00 p.m.
short video about “strays’ animal
Break time: 12:00 p.m. – 1:00 p.m
also needs love and attention”.
8-11 JULY 2021 All the staff will be included and Ends: 5:00 p.m.
collaborate for the short video to
successful.

The short video will post at the

social media.
12 JULY 2021 Start post at 8:00 a.m.

2.3 Budget
DETAILS TOTAL (RM)

10x10 Canopy RM 155

Waffle Maker RM 200

Fan RM 99

Foldable tabletop RM 170

Jams (chocolate, peanut, strawberry and etc) RM 150

Box of flour RM 30

Waffle packaging RM 10

RM 814
3.0 CONCLUSION AND RECOMMENDATION

3.1 Evaluation Methods

3.2 Evaluation and Discussion of the Results
3.3 Conclusion
3.4 Recommendation
REFERENCES

https://thesmartlocal.com/malaysia/volunteer-with-animals/
https://csrmalaysia.org/s-i-home-shelter/
https://www.sittingforacause.com/blog/adopt-dont-shop/3-problems-facing-animal-shelters/