University of Dhaka

Department of Marketing
BBA Program
Session: 2020-2021 (25th Batch)
Course# MKT.315, Course Name: Entrepreneurship Development

Course Outline:
1. Introduction to Entrepreneurship: What is Entrepreneurship; Why become an
Entrepreneur; Characteristics of successful entrepreneurs; Common myths about
entrepreneurs; Types of Start-Up firms; Changing demographics of entrepreneurs;
Entrepreneurship’s importance; The entrepreneurial process.
2. Developing successful business ideas: recognizing opportunities and generating ideas;
findings gaps in the marketplace; Techniques for Generating Ideas; Encouraging New
Ideas; Protecting Ideas
3. Feasibility Analysis: What Is Feasibility Analysis? When To Conduct a Feasibility
Analysis; Forms of Feasibility Analysis; Outline for a Comprehensive Feasibility
Analysis;
4. Writing a Business Plan: What Is a Business Plan? Guidelines for Writing a Business
Plan; Outline of Business Plan;
5. Industry and Competitor Analysis: Key Questions to Address When Studying an
Industry; Techniques Available to Assess Industry Attractiveness; Competitor Analysis;
6. Developing an Effective Business Model
7. Assessing a New Venture’s Financial Strength and Viability – Financial
Management
8. Building a New-Venture Team
9. Getting Funding or Financing
10. Franchising

Text Book: Entrepreneurship: Bruce R. Barringer, R. Duane Ireland – Dorling Kindersley India
Pvt. Ltd