Anamika Chaudhary

27 Years, Female | Email: anu.anamika14@gmail.com | Mobile-09538543322

PROFILE SUMMARY

Over 5+ years of diverse experience in various verticals and domains with a proven track record of achieving business
goals. Naturally curious, strategic thinker and a motivated self-starter with excellent analytical and problem solving
skills; combined with the ability to flex and work effortlessly with large cross functional teams. Passionate about
product and distinction of setting-up the entire process roadmap from scratch. Strong business savvy with a
competitive and disciplined approach. Considered by industry friends and colleagues as a leader, recognized for
offering a practical approach to simplifying work.
High degree of proficiency in

Brand Management | People Management | Product Development | Market Research | Category Management |
Business Strategy

Emaar India (Brand Manager)

(OCT 2018 – Till date)
Responsibilities:

▪ Assisting with product development, pricing and new product launches as well as developing new business
opportunities
▪ Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for
short as well as long term
▪ Planning and execution of all communications and media actions on all channels, including online and social
media
▪ Creating and managing promotional collateral to establish and maintain product branding.
▪ Managing the budget for advertising and promotional items
▪ Competitor and customer insights analysis

LODHA GROUP (Product Manager)

(Feb 2018 – Oct 2018)
Responsibilities:

▪ Set up the product (Website) development road map and new initiatives in the world of digital marketing.
▪ Developing the App for the resident of Lodha called “Apna Complex”
▪ Digital solutions along with offline activations for new launches
▪ Go to market Strategy
▪ Automation – SFDC | ADOBE | CAMPAIGN MANAGER | CLICK VIEW

Key Achievements & Accolades

▪ Successfully demonstrated and introduced a Digital Asset Management system to the organization
▪ Deployed conversational and contextual behaviour chats bot from Google
▪ Introduced content Visual Strategy like VR, 3D slice view, Cinema graphs and interactive Drone Views /
Virtual Tours
▪ Key Contributor in revamp process of the Lodhagroup.com / Palava.in/ Lodhaluxury.com
 TECHPEOPLZ INDIA PVT LIMITED (Program Manager – Marketing)
(May- 2017 – December 2017)

Responsibilities:

▪ Develop, design & manage an overall strategy of the core product assigned
▪ End to end management - Responsible to strategize, set-up and implement the complete sales-
process, client service & backend operations.
▪ Design country-specific programs in alignment with the overall roadmap (APAC, Europe & India Region).
▪ Craft business plans for new opportunities and develop and execute project plans for the launch of new
features and pricing strategies
▪ Marketing Strategy- Create overall messaging, collaterals and run Website, Twitter, Facebook, LinkedIn
pages for the company
▪ Coordination with sales teams to ensure that our campaigns further build on the product proposition and
help us meet the defined business objective.

IBIDMYHOME.COM (Puravankara Group) (Product & Marketing Manager)

Jan 2016 – Apr 2017

Responsibilities:

▪ Product Owner for the length and breadth of real estate category
▪ Build relationship with real estate developers across India with an objective to bring in inventory for
auction process at below market price
▪ Define Go- to Market strategy
▪ Define Buyer journey on the platform and
▪ Help the Developers to understand the real time bidding process

Key Achievements & Accolades

▪ Successfully tested and launched India’s first real estate online auction platform resulting into a sales
closure of 10% of the listed inventory.

PURAVANKARA PROJECTS LIMITED (Marketing Manager)

Apr 2013 - Jan 2016

Responsibilities:

▪ Preparing the initial Media Buying and Execution plan for different quarters and major digital campaigns
▪ Managing annual budget of INR 18 Crores for lead generation campaigns such as Google (AdWords),
Display, Email marketing, Social media, Ad Networks, SMS and Affiliate marketing
▪ Part of a team for driving new initiatives like Mobile App, Auction Portal design & development
▪ Designing of Puravankara’s offer for The Great Online Shopping Festival (GOSF), powered by Google in
2014 and other major campaigns with partners like99Acres

Key Achievements & Accolades

▪ Promoted within 12 months of joining Puravankara (2013-2014)

▪ Double Promotion from Sr. Executive to Manager (2014-2015)
▪ Lead allocations from the inquiries generated have improved by 54% over the last two years.
▪ 130 sales within the 4 days of GOSF powered by Google in 2014 at meagre cost of 45Lakhs
▪ Cost of customer allocation has come down from INR 9000 per customer to INR 3000 per customer
 EDUCATIONAL QUALIFICATIONS

Degree Alma Mater Year

B.Tech Instrumentation Technology, KNSIT,Bengaluru 2012
ClassXII Kendriya Vidhayala- Hebbal ,Bengaluru 2008
ClassX Kendriya Vidhayala -Hebbal,Bengaluru 2006

Strengths:
▪ Build relationship with niche universities & IT firms with an objective to have us on boarded as their
L&D partner.
▪ Improve client experience and increased client engagement
▪ Analyse revenue opportunities to meet and exceed revenue and profitability goal