Monthly Report

Name : Su Latt Nwe

Position : Marketing Manager
Reporting Month : January

Summary of works
Firstly,I prepare 2021 Marketing Content Calender which is guidelined by Ko Aung Phyo.I so
handle the contents and visuals to be posted at social media platform which is Facebook and
LinkedIn.I am also responsible for running ad campaigns and I consider the best way that lead to
sales and brand awareness. Sometimes,I make my own content for knowledge sharing posts.In
addition,I need to negotiate with our clients such as Prudential and KBZPay for sending email
campaigns including content and detail visual for awareness. As another work,I need to support
other members for sending emails such as invitation of the freelancer webinar. For another
conversion, I send our updated category and information through newsletter to our clients and
freelancers.
Furthermore,I send information to tech team for our new campaign such as creating Pop up for
Union Day Campaign.Moreover,I need to suggest marketing idea for improvement of our
platform.And,I also prepare marketing plan with my seniors. As another task,I analyze,measure
and make overview report for performance of ad campaign.I also study top freelancing websites
for our platform improvement.Overall,I consider the marketing strategy and plan for
improvement of our platform that lead to awareness as well as sales.

Achievement(s) that I am proud of

As I arrived Chate Sat previously,I did not have a big achievement. But I tried to finish all the
tasks before deadline date.I also finish all the planned tasks of the content calendar before the
deadline date.

Obstacles
Firstly,I face with difficulties in communication with the designer to meet the deadline date for
the contents to be posted at social media platform.As the designer has other workloads,I need to
urge him to get before the deadline date.Finally,we negotiate and discuss in order to meet our
deadline.After the deep discussion,I told him one day advance about the requirements and he
tries to finish before the deadline date. Other thing is communication with Prudential.Regarding
with KV,they have strict rules and regulations about their brand.So,I need to take care of every
content and their logo including the fonts,nature and style of their brand for KV.

Mistakes and What did I learn?

Until now,I didn’t have a huge mistake.One mistake is that I run Union Day Deal Ad earlier.As the date of
running this ad is very earlier,I do not get sales from this ad and this may be a waste of budget.That’s
why I am careful for running ad for other campaigns and I track ad performance every week now.