PERSUASIVE SPEECH

DEFINITION:

Human communication that is designed to influence

other by modifying their belief, value, or attitude

HOW TO ORGANIZE IT….
Organization

Introduction

Body

Conclusion
Introduction

Attention Audience Thesis Preview

grabber Relevance

• You use • The • You state • You preview

video, ask a statement your thesis. what you are
question or that tells Your opinion, going to talk.
anything that your your
can gain the audience position.
audiences’ why the
attention speech you
are giving is
important to
them
Example:

Topic IRA program/ retirement planning program

Specific purpose To persuade my audience to act upon their decision to have retirement planning and
finally join IRA program.
Thesis statement Most people do not have enough money to support their life in the retirement age.
INTRODUCTION
Attention How do you feel when you are old enough and you don’t have enough money? How do
grabber you feel, in your retirement age, you still have to think about paying your debt?
How do you feel when you are not in a productive age, and you are confused to fulfill your
family daily need?
Audience Many people, including closest friend, experienced the above condition.
relevance
Thesis They do not have enough money to support their life in their retirement age.
Preview Now, we are going to talk about the retirement planning, and something you can do about
it.
Body

Problem Solution Benefits

IRA or 401
Financial
Retiring poor (program
freedom
offered)
 Conclusion

Signal the ending • Give the transitional words/signal words, such as in conclusion, to
sup up, in short, etc.

Key take away • Review what you already said

• It is the main important thing in the persuasive persuasion. Why do

Call to action you persuade people if you do not ask them to change something?

• The closing of your speech. You may put video, stories or anything
Clincher that can persuade people to change.
Three approach in persuasive speech

Ethos

Logos

Pathos
 Three approach in persuasive speech
• Credibility, image, perceive expertise.
• You know what you are talking about/ you are qualified to be telling them the difference between right (your opinion) and wrong
(your oponent opinion).
Ethos • This credibility is build along you do a presentation

• Logics, data
• You build a logic by stating an opinion, then explaining a number of reason that logically suport your opinion, finally providing
example that illustrate your point and prove that it’s true
Logos • This is happened when you explaining the body.

• Emotion, feeling, and gut reaction

• logical fact that influence audience emotion (emotional appeal)
Pathos • This is occurred when you make a conclusion
THANK YOU…