वार्तापत्रम्

SOBD NEWSLETTER | NOVEMBER ISSUE

HIGHLIGHT OF
THE MONTH:

THE ACADEMY
INDUSTRY WEEK
The Academy Industry Week
SOIL conducts The Academy industry Week twice a year where it hosts
various industry speakers from different domains, ie. Marketing, HR,
Finance, and Analytics, and familiarizes the students with industry
trends, helping them get a better understanding of all the domains.
This month, the AI Week was from 17th November 2021- 20th
November 2021. The theme of the event this year was "Avenues in the
Era of Disruption", and the whole event was managed by Dr. Ranjita
Gupta and Dr. Ekta Singhal. The AI Week was a huge success as we saw
10+ speakers across various domains speaking about different industry
trends in the market and familiarizing the students with the same.
Each academy was assigned one day. The Finance academy marked
the beginning of the event, followed by HR, Marketing, and Analytics
academy respectively. The area chairs along with the student
volunteers planned interesting and interactive activities to make the AI
Week more informative and a learning experience.

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Finance Academy
Day 1 of the AI week was filled with insights from valuable financial
experts which broadened the student’s perspective on the Banking
scenario of India, IPOs, and Blockchain Technology. The theme of the
day was "Banking to Digital Banking".

Ms. Jyoti Ahluwalia started the session by explaining how technology

is blurring the lines between businesses. She, later on, explained that
the competitive lines have been redrawn, earlier it was COMCAST vs.
TIME WARNER CABLE vs. VERIZON and now it's NETFLIX vs. YOUTUBE.
She also told us that the global funding to startups has hit an all-time
high in the case of fintech.
The first speaker was Dr. Suresh A Shan (Ex CTO & Head Innovation
and Future Technology BITS MMFSS) who gave us information about
the “Model of generating and consuming Data”. He also introduced us
to the concept of “Smart Enterprise” and showed us the Generic
Framework in the IT department. He then gave a detailed outlook on
the Rural India Financial Services.
The second speaker was CA Nihalchand J Jain who talked with us
about IPOs and told us “An investor must not follow the herd”. He
explained the term “Red Herring Prospectus” and discussed the two
strategies for making money in an IPO – either one can invest for listing
gains and exit or can study the business and invest for the long term.
The last speaker was Mr. Maniteja Tangudu (Finance Treasury Manager
at GalaxyCard), who talked about Blockchain Technology and
explained how it is used in Fintech. He told us about Centralised
finance and Decentralised finance. He threw light on how traditional
banking is changing and how with blockchain we don’t need a bank.
Overall, it was an interesting day in which students gained an
understanding of the finance cohort and were able to clear up any
reservations they had about choosing finance as a major. The day was
jam-packed with fresh information, answers to questions, and skills
development for forthcoming financial trends.
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HR Academy
Day 2 started with Dr. Shruti Gupta's (Area Chair & Associate Professor
Human Resources, SOBD) Briefing Session. She took us over with the
Theme of the Event, “The Evolving Role of HR in the face of adversity".
arnings from this session in their career ahead.

The first speaker was Ms. Ruma Bhateja (Head- People, Technology &
Transformation at Knowledgetics Research). The complete session was
full of knowledge and new learnings to us, she talked to us about how
we have to be adept at numbers and technology and the requirement
is to know digital skills and couple them with business acumen.
The first activity, "JobFair", was thoroughly enjoyed by the participants
as they all tried to persuade others into joining their companies.
The second speaker, Ms. Asees Ahluwalia (Senior Manager-Deloitte),
started her session with a Briefing about climate analysis under which
various topics were covered. The session was very informative and the
students learned a great deal about the topics listed above.
To check how much the students know about the HR Cohort, The team
organized a small quiz for the students which saw huge participation.
The final speaker, Ms. Sonal Kapoor Sinha (Head HR at ESME
Consumer), came up with great learnings for the students. We got to
know about the work-life cultures tied to communication channels.
This was an insightful session and surely everyone must have had
several takeaways which can be beneficial for them in the near future.
An HR case study competition, "HResolve" was organized. The case
study competition assisted the students in assessing their ability to
comprehend various HR dimensions & issues arising in workplace.
Ms. Isha Thatai, SOIL Alumna took us over some great learnings from
her own experiences being an engineer and then turning into HR she
shared with us how to be adaptive in every situation. While sharing her
experiences with us, she made it interactive by answering all the
queries. It was a day full of new learnings and clearing queries about
the HR domain.

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Marketing Academy
The day started with Saraswati Vandana and then Dr. Ritu Sharma
gave us a detailed introduction on the theme, "Virtues of Marketing in
Tech Era" and which marketing strategies companies are using these
days. This introduction was really insightful and helpful for students.

The first speaker was Mr. Vineet Bhardwaj (National Sales Manager
at PRS Permacel Pvt Ltd) who talked on the theme of “Empathize your
customer” and explained it in a pragmatic way. He took some real-life
examples to explain how a marketeer can empathize with customers
in the modern era. He talked about certain methods and tools like the
“peak-end rule” with which we can empathize customers smoothly.
The second speaker was Mr. Mukesh Bisht (Manager(Government
Advisory and Technology consulting) at KPMG India) who gave us a
brief idea of how with the help of AI, marketeers can predict trends for
the future. He explained different essential concepts of AI and we
really got better insights into how we can take effective decisions of
allocating budgets and target customers with the help of AI.
The last Guest speaker was Mr. Neeraj Chandra (Co-Founder & COO
at Medoplus Services Pvt Ltd) who talked about “Marketing and Tech
Disruption”. He was an experienced and interactive person and taught
us some basics of Tech disruption and how this technology is vital for
any company and how marketers can reach a maximum number of
customers with the help of changing technology. He also gave us an
idea of how we as marketers can target different sets of customers.
Then, we had Brand Equity Quiz and Ad'o'oJing, which was an ad and
jingle design competition, in which students participated in 8 different
teams and had a lot of fun.
Overall, it was an informative day and students got an idea of the
marketing cohort and they were also able to clear all their doubts
regarding opting to major in marketing. It was a day full of new
learnings, and developing skillsets for upcoming marketing trends.

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Analytics Academy
The AI week for the analytics academy was a very well-laid-out and
organized event. The theme of the day was "Amalgamation of Data
Science and Design Thinking". We would like to extend our sincere
gratitude to both the speakers of the day and our Academy Head Prof
Bianka Ray Chaudhary. Prof Bianka groomed all of us to deliver our
work as sound professionals and made working with her an interesting
and memorable experience.
The speakers for the day were:
1. Ms. Ujjyaini Mitra (Founder & CEO of TheDeltacube.ai)
2. Mr. Ayush Batra (Consultant & Freelancing)

Both the speakers gave very insightful learning to the concepts of Data
Analytics and Business Design. Ms. Ujjyaini Mitra spoke about a
product’s life cycle, customers, innovation, and much more which
helped the students broaden their horizons and look at a problem
through different angles and perspectives.
Mr. Ayush Batraon the other hand, who has been working as a Data
consultant in various companies of high repute for the past 10 years
put the students wise on different analytical tools prevalent in today’s
world. The entire session kept the students engaged and proactive
throughout. Later the students of the Analytics academy gave a
wonderful presentation on the amalgamation of Business Design and
Data Analytics followed by an extremely inspiring and informative
presentation by an Alumni of our prestigious institute, Ms. Sneha
Thacker (Executive Trainee, Data Analyst- Dysmania Design).

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Buzz in the Business World
India’s Slice becomes unicorn with $220M funding from Tiger
Global, Insight Partners, and Advent. Slice has established itself
as one of the market-leading card-issuing firms in India. The
startup offers a number of cards that are aimed at tech-savvy
young professionals in the country.

Sensex, Nifty report losses in choppy trade; Reliance, TCS, HCL

Tech biggest gainers. In a highly volatile market, the 30-share
index BSE Sensex was trading higher by 375.23 points or 0.66
percent at 57,482.38 points at 1140 hrs.

India's GDP is expected to grow at 8.5% in 2022: NASSCOM.

Manufacturing, banking, and financial services are showing
strong growth while travel and hospitality are witnessing a
rebound, NASSCOM's report said.

Top-line growth remains a priority, says Nykaa's Anchit Nayar. He

added that the omnichannel of online and offline will coexist for
the company as luxury products require an element of trial for
the customer.

ITC to acquire 16% stake in D2C brand Mother Sparsh for Rs 20 cr.
This investment is in line with the 'ITC Next' strategy articulated
by Chairman Sanjiv Puri which aims to build a future-ready
organization, noted the firm in an official statement.

Coal India approves an interim dividend of Rs 9 per share. CIL also

stated that the company has fixed 7 December as the "record
date" for the purpose of payment of interim dividend.

Cryptocurrency exchange Coinstore enters India despite

proposed curbs on private crypto. Coinstore has launched its web
and app platform and plans branches in Bangalore, New Delhi,
and Mumbai which will act as its base in India for future
expansion.

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HR Conclave
SOIL along with SOIL School of Business Design organized an HR
Leadership conclave on 13th November 2021 wherein panellists were
invited from various industries to provide insights on the theme:
‘Reimagining the future of work through the lens of HR professionals’
The panel discussion happened in 3 rounds:
1 Inaugural session: Leadership through the COVID 19 Pandemic
2. Session 1: Leveraging technology in Employee experience
3. Session2: Managing Rational Perspectives

Inaugural session: Leadership through the COVID 19 Pandemic:

The session started with the address of Mr. Anil Sachdev who threw
light on the impact of the pandemic on the employees and how the
role of HR became critical in redefining the purpose for these
employees in the organization.
Mr. Dharmender Kapoor reflected on the time when the pandemic
started and how he and his organization welcomed change in
turbulent times. He emphasized how being kind and compassionate to
employees during the pandemic was a big jolt to the organization and
industry even at times when productivity was low. He talked about
how productivity fell in the second wave as compared to the first one
due to the reckless increase in the covid cases and the employees and
their families getting sick.
Ms. Kalpana reflected back on the time when her organization wasn't
ready for the pandemic and how the digital transformation was a
challenge and a need that they overcome by spending a lot of time on
learning.

Session 1: Leveraging technology in Employee experience:

Mr. Sudeep emphasized why students should follow the path where

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their passion lies, making it their profession, reading
accordingly, enhancing their knowledge in the area. He
discussed data and the relevance of how as HR professionals we make
sense out of that data using technology like excel sheets. Usage of
technology, the adaption of technology, and gaining insights from data
with technology’s help.
Ms. Deepti emphasized on a more adventurous view, why HR should be
there on your table to make a business thrive in these pandemic times.
Further, she talked about Resilience and the importance of staying
relevant and keep learning something new. She also discussed the
Hybrid environment of work and enabled to change of mindsets of
employees.
Ms. Mita discussed how several companies were prepared, some
evolved their processes to adapt to remote working culture. Quick
adoption – quick learning -Tech Usage accelerated suddenly. She also
discussed Data security issues, data breaches, and how we are in the
middle of the digital transformation age.

Session2: Managing Rational Perspectives:

Mr. Biplob shared his viewpoints on “Relational Perspectives of HR.” He
discussed how the HR matrix aligned to Business, Wellness update
done digitally/App bases during the pandemic to maintain
relationships with employees.
Ms. Sreeja shared her viewpoints on the “Management relational
perspective.” She discussed the merger that happened in Dixie
transformation on people process was of prime importance.
Challenges in mergers worth to provide security for employee’s
sentiments enhance people process that includes fairness credibility
trust index.
Ms. Mandvi shared her viewpoints on “Org change and restructuring”.
She discussed how the HR system should be agile and standardized to
run through the entire organization and the onboarding and induction
system was crafted post-pandemic in such a way that it caters to all
people from different locations departments.
While redesigning the HR process involved people, champions from
the workforce, young mindset, cross-functional teams share concept
notes with them to define how receptive a team can be to anticipate
change. She concluded by discussing why communication is key in
redesigning HR structure and why transparency credibility sentiments
have to be taken care of.

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Freedom of Fears
"Fears are Nothing More than a state of Mind "

With this thought, on 10th November 2021, SOIL School of Business

Design celebrated the "Freedom of Fears". To overcome our fears of
the activities we were afraid to perform, such as creative arts, the
college gave us a platform to show our talents.

The batch of PGDM - 2021 celebrated their first " Freedom of Fear"
event with enthusiasm, and even though it was a virtual event, the
batch left stones unturned to actively participate and enjoy it to the
fullest.
The whole idea of overcoming our fears through expression was
proposed by SOIL Chairman Mr. Anil Sachdev. All the faculty from SOIL,
SOBD along with the alumni and the external mentors were invited to
the event The whole event was student-driven. The activities selected
for the event were: Art and Craft, Photography, Dance, Singing and
Poetry, Acting, Movie-making, and Fashion Show.

Our artists painted the way to "spread happiness" and to live life to the
fullest in the "open sky". Our dancers danced their journey from "retro
to metro". Our photographers showed us the rainbow of "nature". Our
singers voiced the "old and new melodies". Our actors depicted the
true face of the students behind the camera in the online classes. And
lastly, with the modern touch, our models had a blast.

The event helped us feel and express ourselves better with the creative
arts and overcome ours fears.

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Clubs and Committees
Canvas Club
On 3rd November 2021, SOBD celebrated the festival of Diwali in the
morning circle, organized by the Canvas club. The celebration started
with a beautiful morning prayer, followed by an explanation by Mansi
Dugar, on why this festival of lights is celebrated. After that, a dance
clip was played, performed by Anushka Sharma, a student of the
Incredibles batch.

Khushi Sahetai then showed us all how to make a "DIY Center/Corner

Table Tray" from old CDs, acrylic paints, and flowers. This was followed
by a video clip of the SOBD Family celebrating Diwali at their homes
and having fun.

Page Turner's Club

Page Turner’s Club conducted an event named “Imagination Tree” on
19th November 2021. It was to build a story and create a chain to take
the story to another level. It was a kind of game in which multiple
players cooperated to tell a spontaneous story.

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The activity helped create magic and mysterious
sensations in class. It also helped all students understand,
appreciate, and brainstorm. The activity increased each
person's imagination and creativity, and the enthusiasm of the
students made the event more energetic and livelier. The event was a
huge success and was a great learning experience as well.

Environment Club
On November 26, 2021, the Environment Club of our college
conducted an activity called "Liveable Earth". The activity included
two events and a short film. The first event was the "Best out of
Waste", which is generally taking waste materials and reusing them
for a variety of purposes. The main agenda behind this activity was to
confirm that we reduce the waste of society. Below are the top three
items made my students out of waste.

The second event, as the name implies, was "Energy Saver". The main
task was to ensure that homes, offices, and facilities use minimal
equipment. Lastly, a short film to create awareness among people.
The theme was, two friends have discovered that a man who
deserves a good package is giving up his job for a larger purpose like
Environmental problems such as climate change and tree planting.
So, every human being has to do their part as much as they can.

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Achievement Stories
IMAGINEERS
With the placement season going on in full swing and the batch of
Imagineers pouring their heart and soul into the process, we are proud
to announce that for the month of November, nine students from the
batch have been placed in various companies, such as Tata Electronics,
ICICI, VCEV, DRAUP and Newgen.

Being a fresher from Finance domain there are very

limited opportunities to prove that you actually fit
the roles offered by any company. As the domain
requires expertise and there is very little scope for
mistakes. Getting through the ICICI interview and
with a good position at the same time was
something I was waiting for from the time I joined
ABHA KUMARI
the College. I would sincerely like to thank the
college first of all, for bringing in such an opportunity and then for
preparing each one of us to get through the interviews. It's all because
of the constant efforts of the CMS team and due to their support and
believe I was able to get through it. It finally feels like all the hard work
and patience has paid off. Big thanks to college and all the faculty.

As a fresher, I had my doubts about pursuing MBA

but I can say gladly that SOBD has erased all the
doubts and has seamlessly transformed my MBA
journey. I have seen myself learn and unlearn in the
process of becoming the best version of myself under
the abled mentorship of all the faculty who have
been a part of this journey for me. Am also thankful
CHINMAE DUTT
to the institute for providing me with the
opportunity to work with tata electronics as an HR intern and perform
well. So my 2 cents for all juniors will be to keep your eye on the price
but in the process learn to embrace failure and always be open to
learning new things.

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 The overall experience I had during the
whole placement process was very
as I was able to learn what was important to focus
on during interviews and work upon my
shortcomings. My learnings will stay with me the
way into the future as well. It feels like a massive
SHUBHAM weight has been lifted off your chest once you see
YADUVANSHI that final message that confirms your placement
status. All I can suggest is that you will come across many letdowns but
not letting them ruin your spirit is key.

It's really a great pleasure to be able to select one of

the best banks in the country. I got a lot of support
from all the teachers especially from Ruchi ma'am,
ANB sir and Pulkit Nagpal, and Dikshi Gupta from
place com. I feel really lucky to get an opportunity to
be selected in SOBD.
PARTHA DAS

I was recently selected for Volvo Eicher Commercial

Vehicles, the same company where I completed my
internship, and turning my internship into full-time
employment is a significant accomplishment for
me. I would want to take this time to thank SSOBD,
the entire CMS team, all the faculty members as
KARTIK well as my peers, for always empowering and
MALHOTRA motivating me in every way possible.

I feel honoured to get placed with Tata Electronics

for my final placement. Joining SOIL for pursuing my
MBA has enhanced my learning curve and
personality in every aspect. Through this learning, I
was able to convert the opportunity and now, I am
very excited for the next step of my career and to
learn and grow with prestigious institutions like Tata
Group. I am thankful for the college for bringing in SWATI
the opportunity and for helping me in preparing me SHARMA
in becoming my better version.

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 My experience at Soil School of Business
Design has been completely different in
terms of academics, as it has holistically evolved me
into a corporate-ready individual. It was full of
learning, grooming, and constantly focusing on
redefining a better version of myself. I would like to
ASHUTOSH thank all the faculty members, the Program Office,
GANGWAR the CDS and PlaceComm team for helping me
guide through the placement and in their consistent endeavors to
bring in the opportunities. I have been placed at NewGen, one of the
leading software providers for my dream role as a Business Analyst and
I'm thankful to the Soil Family for professional growth, corporate
exposure, and constant support.

I learned a lot on placement and although it was

obviously great to increase my technical knowledge,
the most important things to me were the soft skills.
My time management, concentration over long
periods, and teamwork definitely improved. I am
placed at Draup with my dream role of a consultant,
and in my journey the entire SOIL family. AVANI DWIVEDI
CMS team was really supportive and they helped me in all possible
ways. Overall my placement experiences have been really amazing
and I am accomplished in my goal.

On the brink of extreme competition, SOIL had

helped me get out of the nutshell, flipping me in the
hands of an MNC, Genpact as Assistant Manager
Data analyst. I started my journey in SOIL as an
ordinary graduate, whirled through one of the most
prestigious companies – TATA Chemicals as an
KAUSTABH DAS Analyst intern. All throughout my preparation
process CDS played an important role in turning me
into an ambivert from a complete introvert. Soil’s excellent vision
which empowers through all the faculties has never made me feel left
out. Even during odd hours, my professors were available to pick up
phones for doubts. Of all the things the best thing about SOIL is its bold
audacity in pushing students to great heights filling up their minds
with enough visions to create an impact in the future.

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INCREDIBLES
While the Imagineers are steering ahead with the final placements,
the Incredibles are not behind with respect to the summer
internships. On behalf of the entire SOIL School of Business Design
family, we would like to congratulate and wish luck to four of our
incredible batchmates for backing summer internship with Tata Steel
and Amul Cooperative.

Aryan Raj- HR Intern - Tata Steel

I got an opportunity to work with Tata Steel as their
HR intern in the summer of 2022. I am really excited
and looking forward to this opportunity.

Ginni Kumar - HR Intern - Tata Steel

I am overwhelmed with my selection at TATA Steel.
It's truly a privilege to be selected as a part of such a
recognized Conglomerate and I definitely look
forward to a great learning experience while
working with the esteemed corporate professionals.

Pawan Prasad- Sales Intern - Amul Cooperative

This is a great opportunity for me, getting a chance
to work with one of the largest FMCG companies
help me to learn about consumer behaviour, supply
chain management, operations related stuff. And
able to use it for my professional growth.

Rohit Singh-Sales Intern - Amul Cooperative

I got an opportunity for an internship for Amul
Cooperative at Ranchi. It will give me the opportunity
to get in touch with major stakeholders of Amul and
I would like to empathize with them in a proper
manner through which I will also get better
experience of ground reality.

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Contact us:
Rohit Singh
(rohitsingh.pgdm2023@schoolofbusinessdesign.com)
Vasundhra Vashisht
(vasundhravashisht.pgdm2023@schoolofbusinessdesign.com)

The SOBD Newsletter Team:

1. Rohit Singh
2. Vasundhra Vashisht
3. Ashi Yadav
4. Harman Grewal
5. Khushi Sahetai
6. Rajat Prakash
7. Saurav Gupta
8. Unnati Singh
9. Vanshika Khanna