I.

Industry Overview

Akay Tote Bags is a new tote bag company dedicated to providing only the highest quality
products to our clients. Because of the wide range of purposes for which it may be used, it is
becoming a popular alternative to plastic bags among customers worldwide. To ensure the
highest quality of our product, it is handmade. Customers can specify the colors and designs
that they want in their tote bags; however, we will be launching our own original designs in
the near future. In order to give customers with an enjoyable travel experience that is both
visually appealing and easy to remember, Akay Tote Bags has developed a line of tote bags.
Most students like handbags that are both comfortable and visually appealing when they
are going outside, which is why this store is conveniently positioned near the University
campus perimeter. The estimated size of the market for tote bags is ---

II. Situation Analysis

A. Consumer Profile

Tote bags are provided by our company since they are convenient for carrying everything,
especially on those hectic days spent shopping or doing errands. It was necessary for us to
develop this product because it provides numerous benefits to individuals, particularly
customers. We offer tote bags with attractive and patriotic themes, and you can also create
the design for your tote bags that you want because we offer personalized designs. Akay
Tote Bags are made from flour sacks, also known as katsa, which means that by purchasing
the bag, you are also contributing to the preservation of the environment. Products from
Akay Tote Bags will be available for purchase through a network of carefully selected
retailers and non-retailers, as well as online retailers. Among those who have been
approached so far are Lazada and Shopee, two of the most major channel partners in the
region. In the beginning, we will only distribute to the foreign market since we aim to
investigate trade expenses before growing into international trade sales in the near future.
When we are out and about in the outdoors, Akay Tote Bags can assist us in transporting the
essentials that we require. Akay is pronounced "inaakay," which means "to carry," and tote
bags are the ones that can make our lives easier while we are outside; we prioritize our bag
since it has all of the items that we require.