AP06-EV04- “TALLER DE IDIOMA INGLES SOBRE SISTEMAS DE DISTRIBUCION”

Delio Fernando López Fernández

Aprendiz

SERVICIO NACIONAL DE APRENDIZAJE (SENA)

TECNOLOGIA EN GESTION DE MERCADOS
COLOMBIA DE 2021
LET’S LISTEN

1. Distribution channel is the main strategy that helps dealers to penetrate the target market.

2. A wide diversity of factors such as nature of the products, market, and business , among
others, requires to be analyzed to decide the most convenient distribution channel.

3. Market is the interchange of prices in which some people offer any merchandise and others
buy it, paid a negotiated price.

4. Consumers obtain services or goods to satisfy their needs.

5. Companies get together people who have similar goals and expect them to satisfy the
consumers’ needs.
 Strategic plan of distribution

is an important tool that companies have implemented in

order to organize several factors that are interconnected in
the marketing process

DISTRIBUTION CHANNEL PRODUCER INTERMEDIARY CONSUMER

It is the way that The initial point of the People or firms that The commercial
goods or services distribution channel; mediate in transactions target of the
use to pass from people or companies who between producer and distribution
the producer to the manufactures goods or consumers channel.
end consumer. services.

DETERMINING FACTORS FOR SELECTING

DISTRIBUTION CHANNELS
MARKET

PRODUCT

INTERMEDIARIES

COMPANY