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The Business Vision & Mission: Strategic Management: Concepts & Cases 13 Edition Fred David
The Business Vision & Mission: Strategic Management: Concepts & Cases 13 Edition Fred David
Strategic Management:
Concepts & Cases
13th Edition
Fred David
PepsiCo’s responsibility is to
continually improve all aspects of the
world in which we operate –
environment, social, economic –
creating a better tomorrow than today.
Clear Business
Vision
Comprehensive
Mission Statement
Reveals:
what the organization wants to be
whom we want to serve
Creed statement
Statement of purpose
Statement of philosophy
Statement of beliefs
Statement of business principles
A statement “defining our business”
Consolidate values
Dynamic in nature
needs
Identifies the utility of a firm’s
Mission Technology
Employees Components
Survival,
Growth,
Public Profits
Image
Self-Concept Philosophy