MIND MAP – Subtopics

Topic :  OTT Platforms

- Snehal Tulsaney ( 2130172)

1. Types of OTT Platforms

1. OTT Television
i. Apple TV
ii. Amazon Fire Stick
iii. Xbox
iv. Play station

2. OTT Video
2.1.Netflix
2.2.Amazon Prime
2.3.Hotstar

3. OTT Messaging
3.1.WhatsApp
3.2. Facebook messenger 

4. OTT Voice Calling

 4.1.Skype
4.2.WhatsApp
4.3.WeChat

2. Rise of OTT in India

1.  First dependent Indian OTT platform
 BIGFlix, launched by Reliance Entertainment in 2008
2. Post Covid Rise in consumerism
a. National lockdown since March 2020
3. Availability of low-cost mobile data
4. Affordable smartphones

3. Modes Of Access
1. Phones
i.  Android 
ii.  iOS mobile devices
iii. Tablets
2. Smart TVs 
i. Google TV 
ii.  LG Electronics' Channel Plus)
3. Set-top boxes 
i. Apple TV
ii. Nvidia Shield
iii.  Fire TV
iv. Roku
4. , Gaming
i. PlayStation 4
ii. Wii U
iii. Xbox One
5. Desktop and laptop computers

4.Major OTT Players in India

i. Disney Hotstar 
ii. Amazon Prime Video
iii. Netflix
iv. Aha
v. Voot
 vi. ALTBalaji
vii. SonyLiv
viii. ZEE5
ix. Sun NXT
x. Eros Now

5.Advantages
i. Freedom to watch anytime
ii. Original Content
iii. Content without advertisement
iv. Freedom to watch more than once
v. Freedom to view on any device
vi. Freedom to watch from anywhere
vii. Instant Playback
viii. Less expensive subscription rates
ix. Download facility
x. Crisp Sound and Picture Quality

6. Disadvantages
i. Subscription expensive to majority
ii. Poor Network can Impact Viewing
iii. Content is different on all OTT platforms
iv. Online Limitation\
v. Online Security
vi. No censorship
vii. Users waste too much time on OTT Platform

7. Issues

i. Fairness Principle
a) Least regulated among different media
ii. Self- regulation
a) No censoring authority
b) Can potentially harm public morality/ religious sentiment
iii. Censorship issues
 a) Self censorship insufficient
b) Absence of Legal Framework
c) Govt Of India’s 2021 OTT Regulation Laws
d) Missed opportunities for filmmakers and actors
e) Stir among the OTT content providers
iv. Content Issues
a) Highly unregulated
b) Might be communally charged
v. No broad Consensus

8. Indian Based / Originated OTT platforms

i. Sony LIV
ii. Zee5
iii. Alt Balaji
iv. TVF Play
v. Voot
vi. MX Player

9. Competition to existing Film industry

i. Threat to movie theatres
ii. Opportunities for Independent filmmakers/actors
iii. Post Covid Changing trends
iv. Both will Coexist with pros and cons

10. Challenges To OTT platforms

i. Buying Process
ii. Distribution Process
iii. Copyright Management
iv. Audience Development
v. User Loyalty Development
vi. Engagement Growth
vii. Agile Business Model
viii. Exclusive Content
 11. Future of OTT
i. 0ne of the fastest-growing sectors in the world
ii. Increasing subscribers per day
iii. Lockdown further strengthened the OTT platforms
iv. According to Cisco, by 2022, 82% of internet traffic will be due to online
video.
v. Release of new films directly on ott platforms