Beyond Communication Theories

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When you search for information on communication theories and concepts to
apply them to your team, it's easy to get overwhelmed by the jargon and
"corporate-speak."

Nebulous terms like "trans-disciplinary" and "dis-individuation" get knocked

back and forth like a ping-pong ball. You might wonder how people who write
about effective communication can be so bad at it.

Those fuzzy theories and terms so readily batted around by "experts" seem to
shrink when you try to apply them in real world situations. What really
separates theory from practice boils down to one word: results

You want results, you want to communicate well and you want your
team to do the same.

For most of us, applying most communication concepts to our real world
situations is a losing battle. You lose the power and vitality of your message. . .
and you lose you audience at the same time.

Showdown @ the OK Corral: The Fight For Understanding and

Communication Theories

Rather than hearing the birds chirp, chirp, chirping away the next time you
address your team in a meeting by trying to harness a new theory you read

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about, it's better to use a communication model that really works to deliver
your message powerfully and simply.

You want people to understand what is being said... and you want them to
effectively translate your message into focused results with oriented actions.

The process of developing your team's communication systematically means

discovering communication principles that work for you and the people around
you.

Here is a simple five step process to deliver a message simply and powerfully
within a team:

 What do you want to say? (your message)

 Who needs to say it? (the sender)
 Who needs to hear it? (the receivers)
 When does the message need to be delivered (timing)
 How are you going to deliver your message (mode of delivery)

Is this process important? If you're looking to escape the fuzzy realm of

communication theories the answer is yes.

Following this process instinctively throughout all levels of your team you  drive
a culture that stays consistent in the way people communicate.

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This process teaches new people to learn the etiquette of appropriate
communication just by witnessing how you talk, send messages, and address
the team in meetings.

Moving away from random theories and establishing a process that works
throughout your team provides the most effective way to build, maintain,  and
develop a dialogue of success.