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  • Calculation of Churn Rate-Zomato

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    Anubhav Jain
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    Zomato calculated its customer churn rate for Q1 2020 using the formula: (Lost Customers ÷ Total Customers at Start of Period) x 100. It found that 29,12,000 customers were lost out of a total of 11,200,000 customers at the start of 2020, resulting in a churn rate of 26%, which is the percentage of customers who stopped ordering food during the quarter.

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    Zomato calculated its customer churn rate for Q1 2020 using the formula: (Lost Customers ÷ Total Customers at Start of Period) x 100. It found that 29,12,000 customers were lost out of a total of 11,200,000 customers at the start of 2020, resulting in a churn rate of 26%, which is the percentage of customers who stopped ordering food during the quarter.

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    253 views1 page

    Calculation of Churn Rate-Zomato

    Uploaded by

    Anubhav Jain
    Zomato calculated its customer churn rate for Q1 2020 using the formula: (Lost Customers ÷ Total Customers at Start of Period) x 100. It found that 29,12,000 customers were lost out of a total of 11,200,000 customers at the start of 2020, resulting in a churn rate of 26%, which is the percentage of customers who stopped ordering food during the quarter.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 1

    Zomato Private Limited

    (Calculation of Churn Rate)

    Zomato’s Churn Rate is the percentage of its customers who stopped ordering food during Q1
    of 2020.

    Customer Churn Rate =


    (Lost Customers ÷ Total Customers at the Start of Time Period) x 100

    Lost Customers = 29,12,000


    Total Customers during first half of 2020 = 11,200,000

    Customer Churn Rate = (2912000 ÷ 11200000) x 100

    Customer Churn Rate = (0.26) x 100

    Customer Churn Rate = 26%

    Source:
    https://www.linkedin.com/pulse/zomato-online-food-delivery-industry-sujith-s-s/
    https://www.statista.com/statistics/1118309/zomato-average-monthly-transaction-user/

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