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    Mm1-Project Presentation

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    laxmi joshi
    This document appears to be a marketing presentation for a product called Phoenix Time-Pay. It includes the following sections: 1. Cover slide with team member names 2. Description of Phoenix Transaction on Time and Time-Pay companies 3. Segmentation strategy which includes demographic targeting of ages 18-50, medium-high income, and millennial/Gen Z psychographic targeting of active lifestyles 4. Product details including accessories, features of stress/sleep monitoring and wave payment, and specifications. 5. Pricing, promotion, and placement strategies including an introductory price of 3999 rupees and selling through electronic shops and areas that accept wave payment. 6

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    Mm1-Project Presentation

    Uploaded by

    laxmi joshi
    90 views10 pages
    This document appears to be a marketing presentation for a product called Phoenix Time-Pay. It includes the following sections: 1. Cover slide with team member names 2. Description of Phoenix Transaction on Time and Time-Pay companies 3. Segmentation strategy which includes demographic targeting of ages 18-50, medium-high income, and millennial/Gen Z psychographic targeting of active lifestyles 4. Product details including accessories, features of stress/sleep monitoring and wave payment, and specifications. 5. Pricing, promotion, and placement strategies including an introductory price of 3999 rupees and selling through electronic shops and areas that accept wave payment. 6

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    MM1-PROJECT PRESENTATION

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    This document appears to be a marketing presentation for a product called Phoenix Time-Pay. It includes the following sections: 1. Cover slide with team member names 2. Description of Phoenix Transaction on Time and Time-Pay companies 3. Segmentation strategy which includes demographic targeting of ages 18-50, medium-high income, and millennial/Gen Z psychographic targeting of active lifestyles 4. Product details including accessories, features of stress/sleep monitoring and wave payment, and specifications. 5. Pricing, promotion, and placement strategies including an introductory price of 3999 rupees and selling through electronic shops and areas that accept wave payment. 6

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    90 views10 pages

    Mm1-Project Presentation

    Uploaded by

    laxmi joshi
    This document appears to be a marketing presentation for a product called Phoenix Time-Pay. It includes the following sections: 1. Cover slide with team member names 2. Description of Phoenix Transaction on Time and Time-Pay companies 3. Segmentation strategy which includes demographic targeting of ages 18-50, medium-high income, and millennial/Gen Z psychographic targeting of active lifestyles 4. Product details including accessories, features of stress/sleep monitoring and wave payment, and specifications. 5. Pricing, promotion, and placement strategies including an introductory price of 3999 rupees and selling through electronic shops and areas that accept wave payment. 6

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    of 10

    MARKETING

    MANAGEMENT TEAM 16
    PROJECT- BATCH B
    PRESENTATION
    01
    BHADRA NAMBOODIRI B T S (CB.BU.P2MBA20033)
    HARIKRISHNAN AJITH (CB.BU.P2MBA20057)
    KARTHIKA BALACHANDRAN (CB.BU.P2MBA20081)
    S SRIRAM (CB.BU.P2MBA20110)
    SUJITH D PAI(CB.BU.P2MBA20137)
    LAXMI JOSHI (CB.BU.P2MBA20158)

    01.
    PHOENIX

    TRANSACTION ON TIME 02.


    TIME-PAY
    TIME-PAY

    CO.CO-1
    CO.CO-1
    JUST

    TRANSACTION ON TIME 03.


    SEGMENTATION STRATEGY
    Segmentation strategy an important step that enables the marketer to know about

    the needs and wants of the customer by dividing entire markets into segments.

    Two segmentation strategy for our product are:

    DEMOGRAPHIC STRATEGY

    PSYCHOGRAPHIC STRATEGY

    04.
    DEMOGRAPHIC
    STRATEGY
    Age: People falling in age group 18- 50
    Gender: Unisex
    Income: Medium to High income
    Occupation: Not specifically directed for any
    occupation but people working in corporates PSYCHOGRAPHIC
    Generation: Millennials and Generation Z
    STRATEGY
    •Lifestyle: Active and fast paced
    lifestyle
    •Personality: fashionable,
    Eateria 27 | Brand Guidelines tech savvy, more mature and 04
    practical minded population
    05.
    TARGETING STRATEGY

    06.
    DIFFERENTIATING AND POSITIONING
    STRATEGY
    Positioning refers to the place that the product occupies in the
    minds of customers.
    The positioning strategy of our product is More or less.
    Differentiation refers to the process of distinguishing a product or
    service from others.
    The main feature that differentiate our product is revolutionary
    wave payment technology.

    07.
    PRODUCT
    Accessories:-
    C typeFastCharger, Full touch display
    Features:-
    Stress monitoring, sleep monitoring, wave payment,
    calories and hear beat monitoring
    Alarm, time, wave payment, bluetooth, wifi,
    Water proof, Schock proof, Fire resistant

    PRICE
    Lowest in the market

    3999/-

    08.
    PROMOTION
    Advertising programs
    Demonstration of features
    Time PAY COCO(convenient and
    Contactless)
    MORE FOR LESS
    Personal Activity Intelligence
    Helps to maintain Fitness
    PLACE
    Sold only in E market

    Electronic shops, Gadget stores, Restaurant,


    All wave payment accepted areas
    Workout freaks and professionals who keep track
    on their body
    Mainly for busy people and workout
    09.
    THANK
    YOU
    10.

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