CAR SHARING EXPERIENCE IN ROME

Sandro Bartolucci
Head of Car Sharing Unit
Roma Servizi per la Mobilità (Rome Mobility Agency)

Valencia – february 17, 2011 – CATALIST Workshop

Successful CIVITAS Experiences on Car-Sharing
 Car Sharing in Rome

Carsharing in Rome started in March 2005 with 5

parking areas in one of the borough of the city center
From June 2007 the service was extended to 3 other
central boroughs

In October 2009 Car Sharing was implemented further,

adding parking areas and cars within the boroughs
already served

Within 2013 the service will be

expanded to all the 19 boroughs of
the Municipality of Rome, reaching a
number of cars three times the
present
 Car Sharing in Rome – facts and figures

2005 2006 2007 2008 2009 2010

Fleet: the cars 9 9 33 41 104 106

Parking areas 5 5 21 25 61 62

Active cards 201 318 704 1018 1365 1951

 Car Sharing in Rome – facts and figures

Points of strength:

affordability - low rates and small membership fees,

special discounts for transit pass-holders, no extra
charges for gas

circulation bonuses - no parking fees, free ride on

taxi/bus lanes and access to LTZs

good area coverage - the number of locations within a

circumference with a radius= 500m, compared to the
whole neighborhood area, is about > 1
Car Sharing in Rome - parking areas
The growth of the service - customers
The growth of the service – trips per year
The growth of the service – trips per customer
The growth of the service – usage (km)
 Improving the service - subscriptions

In order to speed up the customers’ registration process, a new

website has been designed, with a simple procedure to create the
account and to find all the informations needed to learn to use the
service.

For all the customers it’s possible to pay the service with credit
card, to edit and verify their own data and to read and download all
the invoices due for the use of the service
 Improving the service – integration with PT

In order to integrate the Car Sharing

system with the PT services, the
regional PT card has been enabled on
the CS system itself
Starting from the end of 2009, new
Car Sharing customers have been
supplied with the PT card to access
the CS system

Thus, each CS customer can access

the PT services simply loading a valid
ticket on the card and PT card holder
can have their card enabled to the CS
service
 Improving the service – using new media

Thanks to a close cooperation within

the Italian Car Sharing Consortium,
new communication tools have been
set up to appeal young end users

Presence on social networks to

increase appeal and to promote an
user-friendly approach, speeding up
the communication with customers

Extension of booking tools on mobile

devices to make the access easier
 The development – new parking locations

A co-operation between the Car Sharing of Rome and the School

of Engineering of the University of Rome “Sapienza” was started to
define the development plan

defining the Pedestrian Catchment Area

PCA= 29% PCA= 90% PCA= 70%

Theoretical walkable zones have been mapped to show the actual area
within 9-min walk from a Car Sharing parking area
 The development – electric car sharing

Thanks to an agreement signed by the municipality of Rome with

ENEL, the largest italian power company, an array of new
recharging stations will be made available in the central areas of
the city, with a number of them reserved for Car Sharing vehicles
Within the frame of the same
agreement, the Car Sharing of
Rome has ongoing contacts with
Mercedes-Benz Italy, along with
TRS, the technological supplier of
the Italian Car Sharing system, the
Italian Car Sharing Consortium and
ICS – the subject funded by the
Italian Ministry of Environment to
promote Car Sharing in Italy - to
implement the first step of a fully
operative electric car sharing
Thank you

sandro.bartolucci@agenziamobilita.roma.it

www.carsharing.roma.it