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A. Examination, Dec. 2017: (Bba-301) (New) (Masimunmcirks:75
A. Examination, Dec. 2017: (Bba-301) (New) (Masimunmcirks:75
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18049
8. 8. A. Examination, Dec. 2017
i`J
Advertising Management
(BBA-301)
(New)
Tiime : Three Hours] [MasimunMcirks:75
instructions.
Section-A
75 words. 3x5=i5
mix.
c_1
(3)
(2)
Section-C
"Money spent on advertisement is wasteful." D.a you
(Detailed Answel. Questions)
agree ?
Answer any ffr7-ee questions out of the following five
What are the qualities of a good adftyJ7ertis€ment copy ? Explain the different methods under which
advertising budget decisions can be taken. Also
Explain the interactivity effects researcho explain incremental approach to advertising
budget.
Section-B
(Sh®r¢ Answ8F QHestions} 10. Explain the various pre-testing and post-testing
Answer any gwo questions out of the following three methods used in print media. Give examples in
support of your answer.
questions. Ear,h question carries 7[/2 marks. Short
answerisrequirednotexceeding200words.7]/zx2=15
Define Advertising. What are the elements of ap\ /, ,,} 11. "Advertising sellstheproduct." Do you agreewith
\
this statement ? Give reasons. Explain the functions
effec`tive advertising ?
performedbyadvertising.
I,
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18049-4-