M (Printed Pages 4)

(20115) Roll No. ,11111,I.,11.1111,I,..

B.B.A.-Ill Sem.

18049
B.B.A. Examination, Dec. 2014
Advertising Management
(BBA-3`ol)

(New)
Time : Three Hours ] [Maximum Marks : 75

Note= Attempt all the Sections as per instruc-

tions.

Section-A

i \ (Very short Answer Questions)

\\` \ Note: Attemptall thefivequestions. Each ques-
' tion carries 3 marks. Very short answer

is required not exceeding 75 words.

3x5=15

P.T.O.
 2`

1. Whatdoyou mean by aftersale service? 7. What is portfolio tests?

2. Explain the term Integrated communication
8. Discuss the contributions of DAGMAR ap- I
Mix.

proach.
3. What do you mean by International adver-

tising?
Section-C

4. Role of advertising research in marketing. (Detailed Answer Questions)

Explain. Note: Attempt any three questions out of the

5. Give any three advantages of newspaper following five questions. Each question car-

advertising. ries 15 marks. Answer is required in detail.

Section-B 15x3=45

(ShoirAnswerQuestions)
9. What do you mean by advertising budget?
Note= Attempt any two questions out of the fol-
Discuss the process of advertising budgets.
lowing three questions. Each question car-
10. What do you understand by advertising? Dis-
ries 71/2 marks. Short answer is req
cuss its features.
not exceeding 200 words. 71/2x2=15
.`.

11. How will you,determine the objectives of

6. What are the forms of direct mail advertis-
communication? Discuss in sh'ort.
ing?

1 8049\1 3000\2 18049\13000\3 P.T.O.

12. What are the strategies to be adopted by an

organization in media planning?

13. Write short notes on :

(a) International advertising

(b) Trade Mark

(c) MediaMix

18049\13000\4