11/12

ACADEMICS
Media and Information
Literacy
Quarter II – Week 1
Opportunities, Challenges, and the Power of
Media and Information to Affect Change

CONTEXTUALIZED LEARNING ACTIVITY SHEETS

SCHOOLS DIVISION OF PUERTO PRINCESA CITY
ACADEMICS – Media and Information Literacy - Grade 11/12
Contextualized Learning Activity Sheets (CLAS)
Quarter II – Week 1: Opportunities, Challenges, and the Power of Media
and Information to Affect Change
First Edition, 2020

Republic Act 8293, Section 176 states that: No copyright shall subsist in any work of
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profit. Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this CLAS are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Published by the Schools Division of Puerto Princesa City

Development Team of the Contextualized Learning Activity Sheets

Writer: Alexis D. Diosaban
Content Editor: Napthalie M. Andre-e
Language Editor: Denard V. Budao
Reviewer: Dennis M. Lucas, PhD
Illustrator: Alexis D. Diosaban
Layout Artist: Alexis D. Diosaban
Management Team:
Servillano A. Arzaga, CESO V, SDS
Loida P. Adornado, PhD, ASDS
Cyril C. Serador, PhD, CID Chief
Ronald S. Brillantes, EPS-LRMS Manager
Dennis M. Lucas, PhD, EPS-EPP/TLE/TVL
Eva Joyce C. Presto, PDO II
Rhea Ann A. Navilla, Librarian II

Division LR Evaluators: Ronald S. Brillantes, Mary Jane J. Parcon, Jim Paul M. Belgado
Cynthea H. Cabanero, Rhea D. Romero, Rosario T. Gonzales,
Liezl O. Arosio, Karl Gabriel G. Buenafe

Division of Puerto Princesa City-Learning Resource Management Section (LRMS)

Sta. Monica Heights, Brgy. Sta. Monica, Puerto Princesa City
Telephone No.: (048) 434 9438
Email Address: puertoprincesa@deped.gov.ph
Name: Grade & Section:

Lesson 1
Opportunities, Challenges, and the Power of
Media and Information to Affect Change
Learning Competency:
Cite an example of an issue showing the power of media and information to affect
change.
Objectives: 1. Identify opportunities and challenges of media and information,
2. Cite an example of an issue showing the power of media and information to
affect change, and
3. Write an essay about the power of media and information

Let’s Explore and Discover

Unlocking of
Difficulties

• Opportunities - a
set of circumstances
that makes it
possible to do
something.
• Challenges –
difficulty in an
undertaking that is
stimulating to one
engaged in it.
• Power – the capacity
or ability to direct or
influence the
behavior of others or
the course of events.

Have you ever asked somebody who has experienced accessing the information society?
Probably, this is what he or she will tell you: The industries have revolutionized drastically.
Gone are the days when information had to be engraved in wooden newsletters.
Evidently, through the innovative technology, information nowadays is just one click
away. It provides a wide array of opportunities with commendable effects on education,
commercial interest, as well as economic globalization. With digitization and digitalization,
access to information is just as quick as a blink of an eye. Through constant exposure to
information technology, we become well-versed in its features. However, as we benefit from
its use, we, at times can become exposed to some vulnerabilities, such as threaths, risks,
abuse, and misuse.

Challenge Question: As a student, what do you consider the most promising opportunity,
and unavoidable challenge of media and information?

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OPPORTUNITIES
Economy
Aside from political stability, stable economic environment and education, it is no
secret that quality of media is one of the factors considered as influential in economic
expansions and redefining the global landscape. As today’s consumer spends up to nine
hours per day online and even in other form of media platforms, media have proven to be
the most effective way for businesses to reach new audiences on a global scale.

Education
Study shows that people learn abstract and novel concepts more easily when they are
presented in both verbal and visual form (Salomon, 1979). Also, other empirical study shows
that visual media make concepts more accessible to a person than text media and help with
later recall (Cowen, 1984). In Willingham's (2009) research, he asks a simple question to
make his point, "Why do students remember everything that's on television and forget what
we lecture?" -- because visual media helps students retain concepts and ideas. Bransford,
Browning, and Cocking (1999, p 194) also note the crucial role that technology plays for
creating learning environments that extend the possibilities of one-way communication
media, such as movies, documentaries, television shows and music into new areas that
require interactive learning like visualizations and student-created content. With the growing
opportunities granted by the media and information such as producing a visually-appealing
and technology-based instructional materials, obtaining vast and reliable learning
information and references, and infusing classrooms with digital learning tools, education
accelerates the rate of acquired learning, educational productivity, effective program delivery
and better utilization of teacher’s time.

Social
Media have transformed the means we communicate with each other. It has an
effortless way to link with the like-minded people. Regardless of the geographic location,
culture and religion, media are helpful in reviving and preserving relationships with other
people.

Political
It is said that media in government is a game changer. People can engage in direct
dialogue with politicians, civic officials, and even entire government agencies. With its novel,
dynamic and serious consequences for democratic governance and politics, media have
radically altered the way government agencies operate and political leaders communicate.

CHALLENGES
Threats
Before the advent of social media, people had to go outside to socialize with their
friends. But now, almost all have a social media account where they tend to showcase their
occurrences and communicate virtual friends on their lives. Whatever activities they have
been engaging on their virtual life, some of them are taking social media safety less serious
than they should.
Social media has taken this threat to a new level for two reasons: 1) People are more
willing than ever to share personal information about themselves, and 2) Social media
platforms encourage a dangerous level of assumed trust. From there it's a short step to
telling your “new friend” about your company's secret project, your new friend might be able
to “help” you with that project if you would only give him a password to gain access to a file
on your corporate network. Social media platforms such as Twitter, Facebook and LinkedIn
increasingly are being used by enterprises to engage with customers, build their brands and
communicate information to the rest of the world. But social media for enterprises isn't all
about "liking," "friending," "up-voting" or "digging." For organizations, there are real threats
to using social media, ranging from damaging the brand to exposing proprietary information
to inviting lawsuits (Nerney, 2011).
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Risks
Media play a big part of many people’s social and creative lives. However, it poses
some risks as well. Risks may include being exposed to inappropriate content, like mean,
violent or sexual comments and pictures; uploading inappropriate media materials, like
embarrassing or provocative photos or videos of themselves or others; sharing personal
information with strangers – for example, phone numbers, date of birth or location;
cyberbullying; exposure to so many ads that consumers are becoming desensitized to
advertising; and data breach, like having their data sold on to other organizations.

Abuse
Social Media & Technology Abuse (also referred to as Digital Abuse) is defined by the
National Domestic Violence Hotline as the use of technologies such as texting and social
networking to bully, harass, stalk or intimidate a partner. Often this behavior is a form of
verbal and emotional abuse perpetrated online.

Misuse
In spite of the fact that social media is a great tool for information but have been
misused by people at large. This is in particular on communicating misinformation that is
regardless of an intention to deceive and disinformation that is spread to mislead. This
technology is doing more harm than good. Social media is not only misused by students but
are also by businessmen, employees, etc. While talking about the misuse, politics comes into
mind. Social media is as prone to misuse as your computer is to the virus. It was stated that
a new practice has been started to defame people, community, religion, etc. through social
media. Some misuses that are associated with the social media are: Defamation, flase and
unrealiable information, sexual predators, loss of privacy, and fraud (Ratsugi, 2016).

The use of media and information is increasingly developing day by day. It is

imperative to remain closely informed about the rapidly changing society, because the
society itself is not prepared to bear with the opportunities and challenges brought about by
media.

There are no established regulations to control the result of unacceptable and

untoward social behavior posed by the challenges in media and information use. Moreover,
the society is not ready to adapt to some of the opportunities offered by media, like the use
of technology due to digital gap among neighboring countries. If there are no limitations on
its use, the repercussions will accumulate. Therefore, people need to change the destructive
patterns of the use of media and information before it destroys the society at large.

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 Let’s Practice

Directions: Match the terms in Column A with the corresponding statements in Column B.
Write the letter of the correct answer on the space provided before each number.
Column A Column B
_______ 1. Social a. Sharing of personal account such phone number and
password.
_______ 2. Misuse b. Posting something on social media about someone that
would destroy the person's reputation.
_______ 3. Risk c. Media created a channels of communication that play a key
role in circulating news such as the dynamics of political
corruption and conflict.
_______ 4. Education d. People can easily communication to virtual friends
_______ 5. Politcal e. Use of Learning Management System or LMS

Directions: On the right side are terms which you will locate in the word puzzle. Circle the
words that may appear straight across, backward straight across, up and down, down and
up, or diagonally. Put a check mark after each word once it is found.

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 How do you find the previous activity?
What relationship can you cite between Activity 2 and identifying opportunities and
challenges that are brought about by media and information?
______________________________________________________________________________________
______________________________________________________________________________________
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______________________________________________________________________________________

Let’s Do More

Directions: List down your thoughts about the opportunities and challenges brought about
by the media and information. Use the table below to write your answer.

Opportunities Challenges

1. 1.

2. 2

3. 3.

4. 4.

5. 5.

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Directions: Make a creative Concept Map based on the thoughts about the opportunities
and challenges that you have listed in the previous activity in the preceding page. A concept
map is a visual organizer which helps you in answering questions such as, "What is it?”
“What is it like?” and “What are some examples?" Use the space provided below.

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 When can say that media and information have the power to affect change?

____________________________________________________________________________________
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____________________________________________________________________________________
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____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
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Let’s Sum It Up

Directions: Complete the sentences of the following statements.

Media of the present

media platform I like best

____________________________________________________________

what problem or issue can it solve?

____________________________________________________________
____________________________________________________________
____________________________________________________________

what possible issue can you forsee with this media platform?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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Directions: Write a 300-word essay about the power of media and information. Cite an
example of an issue showing the power of media and information to bring forth change.
The essay prompt is “The Power of Media and Information, and the Responsibility of the
Users.” It must have an introduction, body, and conclusion. Use the space provided below.

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 Let’s Assess
Directions: Read and answer the following questions carefully. Circle the letter of the
correct answer.

1. Which of the following refers to the ability that acts as a stimulus to influence change?
A. Opportunities C. Power
B. Risks D. Challenges
2. What refers to a difficulty in an undertaking that is stimulating to one engaged in it?
A. Opportunities C. Power
B. Risks D. Challenges
3. Which of the following refers to a set of circumstances that makes it possible to do
something?
A. Opportunities C. Power
B. Risks D. Challenges
4. The following are opportunities offered by media and information EXCEPT:
A. It educates people.
B. People get the latest news in a very short time.
C. Serves as a good source of entertainment.
D. It leads to individualism.
5. Which of the following refers to an inaccurate information that is communicated
regardless of an intention to deceive?
A. Misinformation C. Challenges
B. Risks D. Disinformation
6. Which of the following refers to false or misleading information that is spread
deliberately to deceive?
A. Threats C. Disinformation
B. Misinformation D. Libel
7. The following are challenges of media and information EXCEPT:
A. Copyright infringement C. Commercial fraud
B. Political hindrance D. Distribution of information
8. The term “fake news” has become part of everyday vocabulary when talking about
media. The following should be considered to avoid misleading information EXCEPT:
A. Source of information
B. An HTTP website sharing content.
C. Source is verified and reliable.
D. Facts are presented to support the main message.
9. One of the opportunities of media is having an easy and instant communication.
Which of the following channels of communication can be best used if you want to
emphasize the importance of an issue to a member or staff?
A. Facebook messenger
B. Face-to-face conversation
C. Telephone calls
D. Email messages
10. Media has been evolving rapidly. From traditional, now it is called New Media. Which
of the following BEST describes the characteristics of a New Media?
A. Accessible, complete, flexible and secure
B. It need a great deal of money to operate.
C. Designed to enhance the capabilities of people and expand human possibilities
D. Digital, interactive, hypertextual, networked, virtual and simulated

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 Answer Key
Let’s Practice Let’s Do More

1. d Answers of the student

2. b may vary
3. a
4. e
5. c
Answers of the student
may vary

Reflective Question:
Reflective Question: *** Answers of the student may vary*** *** Answers of the
student may vary***

Let’s Sum It Up

*** Answers of the student may vary*** *** Answers of the student may vary***

Let’s Assess
1. C 2. D 3. A 4. D 5. A
6. C 7. D 8. B 9. B 10. D

References
Commission on Higher Education. 2016. Teaching Guide for Senior High School Media and
Information Literacy. Quezon City: Commission on Higher Education. Accessed
December 13, 2020.
UNAOC. n.d. Module 7: Internet Opportunities and Challenges. UNITED NATIONS
ALLIANCE OF CIVILIZATIONS (UNAOC) . Accessed December 13, 2020.
http://unesco.mil-for-teachers.unaoc.org/modules/module-7/unit-2/.
UNESCO. n.d. Communication and Information. United Nations Educational, Scientific and
Cultural Organizations. Accessed December 12, 2020.
http://www.unesco.org/new/en/communication-and-information/media-
development/media-literacy/mil-as-composite-concept/.

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