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BUSINESS PLAN
WHAT WE'LL DISCUSS
I. INTRODUCTION
II. OPPORTUNITY ANALYSIS
III. TARGET MARKET
VI. 7P'S OF MARKETING
V. CONCLUSION

Macarubbo, Carla C.
Mortega, Reggiena
Lapitan, Claire
Lacebal, Leon D.
Lanuza, Sergz
Llanan, Kenneth
Madriaga, Cris
Mañalac, Robert
GREATNESS
COMPANY
 A KNOWLEDGEMENT
C

"And whatever you do, do it heartily as to the Lord and not to men" - Colossians 3:23

We would like to express our greatest praise to our Almighty God by giving us the strength
and knowledge all throughout this project. Definitely, without His guidance we will not be
able to finish this plan precisely. We confidently affirms that all the thrown energy in
conducting this business plan is Godly-centered, for we believe that by having Him in the
center means making something incredible and wonderful work.

To our entrepreneur teacher, Ms. Maria Gina G. Serrano, we applause you for the valuable
guidance and advice during our planning area. She motivates us deeply that leads to a
good outcome of the project. Inspiring us means giving us the power to excel and work
luminously on our business plan.

Lastly, special thanks to our beloved Alma Matter, Arellano University - Jun Sumulong
Campus for this institution offers an Accountancy and Business Management Strand that
gives us an opportunity to excel on developing a good Business plan that will surely help us
on our future careers.
I. INTRODU TION C

Description of the Product/ Service

The "Greatness" in our business name stands for having a great satisfaction of Medical PPE's.
"A leap to overcomes" is the company's tagline that unites everyone amidst this destructive
pandemic.We offers an affordable prices for our bulk orders that the consumers will really do
appreciate. Our main office and manufacturing area is located in Sta. Cruz Manila.

Qualitable and Authentic product is what 'Greatness Company' offers. The mask, gloves,
body suit, goggles, and shoecover is fluid resistance, have leak protections, has a resistance
to tear and snags and is made with wonderful designs just like what our business name
conveys. We designed this business to avoid the quickly transmission of any infectious
diseases to human's body. With our products, people can be safe from the widespread of
viruses.

Greatness Company will definitely compete with other local brands of Medical PPE, specially
right now that this kind of products is in demand to the markets. We build this company to
promote the protections and safetiness of each and everyone at this era by creating
effective and efficient products.
Historical Background

Since an outbreak of the Novel Corona Virus interrupts the consciousness of many
Filipino in regards with their health, Greatness Company is build to be a model
organization to avoid the spreading of the said disease. The Company offers a Medical
PPE'S to the medical practitioners and to the individuals with a cheap yet qualitable
products.

Greatness Company is a Corporation Business that is owned and manage by 8 people.

Ms. Carla Macarubbo, Ms. Claire Lapitan, Mr. Leon Lacebal, Ms. Reggiena Mortega, Mr.
Cris Madriaga, Mr. Robert Mañalac, Mr. Kenneth Llanan, Mr. Sergs Lanuza. This paper
consists of what you need to know about Greatness Company's foundation from all it's
aspects.
II. OPPORTUNITY ANALYSIS
A .) Environmental Scanning/Analysis
Strength Weakness
S Affordable quality W Small target area
product Newly build business
Different strategies Low starting customers
of selling and sales
Professionals staff Product is not 100%
and official guaranteed to protect
Great target customers them

Opportunities
O High demand product T Threats
More high-quality
Pandemic response
selling competitors
and safety of customers
Negative feedback
Receive high sales in
from customers
the future
B.) Opportunity Selection
Medical Frontliners and Individuals are seeking for affordable Medical PPE
The location is near at the public hospital
In demand to the markets
Distributors and resellers of PPE are searching for cheap yet
qualitable products
Easy to generate income for it is bought per package

C.) Product/Service Selection

The unexpected occurrence of Pandemic serves as an opportunity for the
Greatness Company to be firmly build. Due to the quickly transmission of COVID-
19 to human's body, people need to be extra careful in their surroundings by
protecting themselves. By the use of Medical PPE such as face mask, face
shield/goggles, body suits etc. is one of the key to freely eliminate the virus that
we can possibly inhibit.
III. TARGET MARKET
BUSINESS GOALS
MISSION
Greatness Company aims to produce an authentic and qualitable satisfaction of
Medical PPE to the customers. We tends to lessen the transmission of virus and
other infectious diseases to human's body. This Corporation deals to help Local
Churches in some parts of their revenue.

VISION
To expand and be a well-known company that manufactures great Medical
PPE's. Greatness' goals to create a standardize image to the customer as their
top choice for PPE brands.

Reel Engine Studios | 2020

 THE
APPROA H
CONNECTING BRANDS
C

AND CUSTOMERS

Reel Engine Studios | 2020

Brand Evolution

2013 Logo 2017 Logo 2019 Logo

www.greatsite.com www.greatsite.com www.greatsite.com

Reel Engine Studios | 2020

C APITAL SOUR ING C

Greatness Company has Php 500,000 from our own capital. Ms. Macarubbo
contributed the highest amount which is 200,000. The other members which is
Ms. Lapitan contributed 100,000 amount of money also Mr. Lacebal and Mr.
Madriaga shared the same amount of money consists of 50,000 each. As well as
Ms. Mortega, Mr. Lanuza, Mr. Llanan and Mr. Mañalac shared the same amount
consists of 25,000 each. In our Capital Sourcing, we use our own personal
savings. Each member contributed relevant amounts of money which varies from
25,000 – 500,000 now with a total of Php 500,000.
 Greatness Company
Statement of Financial Position
In 2 Years
Greatness Company
Income Statement
For 2 Years
VI. 7P S OF MARKETING
'

Product

Greatness Company produces Medical PPE's. The products will serve as a protection
to the individuals for nowadays, health is the main focus on every country due to the
amid transmission of infectious diseases or viruses. This includes the body suit, face
mask, face shield/goggles, medical gloves and shoe cover. Greatness' Products is
composed of fabric, wherein it is a key when selecting a product. 65% polyester and 35%
cotton is the preferred blend by the company's garment makers when producing our PPE
for surgeons, nurses, and everyone in between. This includes the durability, shrinkage,
launderability, comfort and the colour range available. It has a great satisfactory, for
our company manufactures a qualitable products.
Price
Our product PPE will sell at different prices depending on how many pieces would buy.
The marketing team came up with the idea to use bulk pricing as a strategy to sell our
product; with the help of this, we can assure that many of our products will be sold at the
target time. We sell all of our products at affordable prices so that those who want to be a
reseller of our company can still put extra charge when they sell it. This will also help the
company gain customers because we know that more customers always choose products
they afford with good quality.

PPE - 50pcs. in a package (P120each)

Mask- 12 packs in a package (P50 each)
Gloves - 12 packs in a package (P55 each)
Shoe cover - 100 pcs. in a package (P15 each)
Goggles/Shield - 100 pcs. in a package (P25 each

For Bundle Price:

PPE - 50 × 120 = P6000
Mask - 12 x 50 = P600
Gloves - 12 x 55 = P660
Shoe cover - 100 x 15 = P1500
Goggles/ Shield - 100 x 25 = P2500
Place
Our company's location will be on Sta. Cruz Manila. Because we tends to be near to
the nearest hospitals that will be needing our company's product. Around Sta. Cruz
Manila there are hospitals, clinics, and public places that may possible needed of PPE
therefore we concluded that our product might sold out if we choose this place. Sta. Cruz
Manila is full of people, so PPE or Personal Protective Equipment may be needed to avoid
the spreading of viruses and Covid-19.

Promotion
Greatness can make different strategies to promote the business. We can create a
Facebook Page to promote the business because this is one of the famous app that all
people have an access to their everyday life. We can actually get potential customers or
clients on this app. In connection with apps, we can also use Instagram Page to promote
the business by posting some pictures on it with some of our popular models wearing our
product. Therefore, people can be engaged with our company. We also plan to use
tarpaulin to attract the attention of the possible customers and lastly flyers because we
can put all the details of the Greatness' products there so that they will know the product
very well. Most importantly in the pages, tarpaulin and flyers we will be included the
discount that the customers can have.
People
Packaging
Corrugated boxes are the box we chose for our product because it has more protection
for the products being shipped. And we chose corrugated boxes because they are
harder and durable compared to other boxes and they are more affordable because
they are cheaper compared to other boxes.

Positioning
Greatness creates the idea of a qualitable and afforadble choice of products to it's
customers. We will position our company as a great endeavours on the makers of Medical
Personal Protective Equipment. We will serve our clients with an exertion of humility and
efforts.
GREATNESS
"A leap to overcomes"