SEO Strategy - Protyze

Step 1: Define Target Audience

● Who are they? Demographics like age, gender, Profession, geographic
locations can help inform your SEO strategy
● What do they want? Which products they use, What type workout they
do.
● What websites are they visiting? And what kinds of content are they
engaging with?

Demographics Websites & Content Needs/ Goals

Middle-class India Muscleblaze.com Improve muscle

male & female aged Bigmusclesnutrition.c strength and boost
om endurance, Reduce fat,
15-35 who want
Myprotein.co.in weight loss, weight
healthy body gain,
Optimumnutrition.com
wellbeingnutrition.co Supplements, Protein,
m carbohydrate, Fat

Athletes Bigmusclesnutrition.c high-quality

om protein,enhances
Myprotein.co.in muscle repair and
Optimumnutrition.com growth

Sports Persons - reduce body fat or

control your body
weight.
Step 2: Identify Topics and Keywords to Target

Topics Examples
● Daily workout
● Sports Or Protein for Sports persons

Keyword Research

Keywords Monthly SEO Difficulty Position

Search Volume
whey protein 110,000 78 not in top 100
whey protein 27,100 52 not in top 100
powder
whey protein 22,200 50 not in top 100
isolate
benefits of whey 3,600 36 not in top 100
protein
whey protein 2,900 44 not in top 100
concentrate
whey protein price 2,400 35 not in top 100
in india
whey protein for 2,400 36 not in top 100
weight loss
best protein shake 1,300 44 not in top 100

whey protein for 1,600 36 not in top 100

weight gain
whey protein for 1000 36 not in top 100
women
how to use whey 1000 20 not in top 100
protein
which is the best 320 36 not in top 100
whey protein for
muscle gain
which flavour is the 10 36 not in top 100
best in whey
protein
top whey protein 10 36 -
powder in india
clear protein drink 3,600 - 27

clear protein 590 - 29

clear protein 480 - 29

powder
clear whey protein 140 - 30

clear protein shake 140 - 16, 19

clear whey protein 50 - 41, 52

isolate
what is clear 20 - 36
protein
refreshing protein 0 - 67
drink
mango protein 10 - not in top 100
shake bodybuilding

Step 3: Plan Your Content

● Create Blogs for following topics

Keywords Content Topics Content

Description/Sum
mary
Whey protein for work Protein for Work From The day this
form warriors, Home Warriors Or pandemic arrived
refreshing protein Whey Protein for Work everything has been
started shut down but
drink, whey protein From Home Warriors
someone got a really
for weight loss, whey good opening &
protein for weight promotion here, yes
 gain that is body fat,
sedentary lifestyle
etc.
Employee warriors
has started work from
home and they are
suffering with bad
health, laziness It's
time to lift Protyze
sword and cut down
this boreness

How can protein cure Role of protein to cure You burn calories, You
stress, stress feel dehydrated either
Protein for cure stress you do physical
workout or mental
workout, when you
keep yourself
occupied with daily
tasks it gives you a
kind of suppression,
stress and it's
definitely reduce your
energy

Time to have few sips

of our " Protyze " it
helps you to reboot
yourself,makes you
more energetic and
fresh so that you can
kill daily tasks with
your energy, skill &
smile

Step 4: Plan Your Link-Building Strategies

● Guest Posting/Guest Blogging
● Competitors Analysis
● Influencers Outreach
Competitors Analysis

Top 5 Competitors

Muscleblaze

Domain Authority Total Backlinks Referring Domains

43 2,539 439

Myprotein

Domain Authority Total Backlinks Referring Domains

43 234,123 536

Bigmusclesnutrition

Domain Authority Total Backlinks Referring Domains

22 3,751 238

Wellbeing nutrition

Domain Authority Total Backlinks Referring Domains

17 530 118

Avatar india

Domain Authority Total Backlinks Referring Domains

18 4,820 121
Step 5: Choose Your SEO Goals and KPIs

Business Goal SEO KPIs Details / Timeframe

1. Branding Increase Organic search In next 1/2 yr

2. Reputation traffic
Management Lead Generation and
3. Direct Lead Direct Marketing
generation

Milind Kapadins.