Introduction

Fashion illustration forms the initial face of every design. It can be defined as the basic
transmission of an idea into a creative design through diagrams and drawings. Fashion
illustration is a visual way of explaining different design ideas. They have played a critical role in
fashion designing since the evolution of clothes.
In simple words, illustration is an art via which fashion can be explained, demonstrated, and
communicated. Well, the points mentioned below can provide you with a clear idea in this
regard.
• It helps in visualizing the ideas
Fashion illustration helps a designer to put down his/her ideas practically. This, in turn, helps in
visualising the ideas and concepts surrounding the design. The visual aids such as diagrams and
images carry messages within them and become a communication medium for the designer.
Illustrations bring to light the important details that need more focus and attention. They form
the foundation on which the entire planning and approach for the design of a particular
garment or accessory are based upon.
• It is the initial face of fashion designing
Every journey to deliver a fashionable product starts with a fashion illustration. Without it,
nothing really can be made. The illustration of the idea is the initial picture of the entire process
of designing.
• It promotes and propagates an entirely new trend
Through fashion illustration, designers can practically put down their ideas. They can freely
explore their thoughts and desires. The illustration helps designers to create new concepts by
introducing their unique and authentic ideas practically. This gives life to new fashion trends.
The illustration helps in propagating a new sense of fashion.
• It represents the creative skills of a fashion designer
Fashion designers need a place to express their unique thoughts and ideas. The illustration
gives them that platform where they can showcase their creativity. They also help judge how
the designs of a particular designer stand out from the rest. Fashion illustrations make the
potentials of a fashion designer get easily recognized
• It helps in propelling new customers
Fashion illustrations help to bring in new consumers who can become potential buyers. Since
they visually offer a new concept to the consumers, there is a lot of chance that the particular
viewer will be convinced to purchase a new style. Illustrations help to propel customers and
increase sales. They make product marketing easier.