Background of Ceylon biscuits limited (CBL)

Ceylon Biscuits Limted formerly known as William’s confectionery Limited is one of the
largest conglomerates in srilanka founded by Simon Arthur Wickramasinghe .
Ceylon biscuits limited (CBL leading ) is one of the fastest growing in srilanka which
manufactures and markets many brands in biscuits,cereal ,confectionery ,chocolate cakes,soya
based products ,organic fruit products and also many other catergories .CBL globally
recognized as a technology and innovation which led the producer.CBL has grown
internationally and exports its products overseas to over 55 countries.CBL came into being in
1968 when the srilankan government and the care international undertook a contract to produce
nutritional biscuits for school students .for this purpose the first biscuit factory was established
in pannipitiya, srilanka under the proposal of Mineka wikramasinghe who was the group
chairman of CBL.
In 2002 the company established CBL foods international in nearby Rannala .CBL foods
enabled the company to establish a bakery line , which was producing cakes under the name
Tiara. The new factory which was commenced its operations in 2004 .CBL also shifted its
chocolate manufacturing to the new plant.
In 2014 CBL introduced its own supermarket chain as Star united .in 2014 there were around
30 franchised supermarkets within the country.
In 2017 the company acquired a license to operate the star brand in srilanka as the Spar lanka .
CBL has won several awards for its excellence in brand ,quality, productivity and CSR.it holds
ISO 9001 ,ISO 14001 and ISO 22000 The brands of CBL are as follows;
Ritzbury[ chocolate ] , Munchee [biscuits] ,Samaayu [herbal pridge ] etc .

.[ CITATION CEY \l 1033 ]

The subsidiaries are as follows ;
CBL foods international
Star united
CBL exports
CBL natural foods
Plenty foods
Convenience foods

Vision : leader in confectionery south Asia with a global presence and recognition.
Mission : CBL doesn’t have a clear cut mission .

The future plan of CBL is to open 50 outlets in the country by 2023.

operational functions of Ceylon biscuits limited [CBL]

Planning
The most important function of the managers of the CBL is to plan and set the goals of the
company which complies to increase the revenues and the sales of the biscuits .The role of the
leaders in CBL is to communicate the roles which is set by the manager to the employees and
focus the effort of the employees in the accomplishment of these objectives and goals.
Organizing
The managers of CBL utilize and organize the resources of the organization in an effective
manner inorder to fulfill the resources of the organizational goals.The role of the leader is to
efficiently allocate the resources and motivate the employees to perform as the available
resource which is utilized for the best income.

Directing
The managers of CBL direct the tasks which is to be performed to the employees but the
leaders play a role in creating a team work and directing how the work should be
accomplished .

Staffing
Staffing is the function of a manager and the leaders are required to get the best out of the
employees who are recruited in the company.CBL recruit the staff and assign the job according
to the skills of the employees.whereas ,the leaders keep on motivating the staff and allocating
the work according to the abilities and also communicate with them to solve any of the issues .

Coordinating
The stratergies formulated by the managers and and implementing these stratergies by the
leaders of CBL are controlled and monitored by the managers of the company.and the leaders
verify the outcomes of the performance of the employees with the standards who are laid down
by the managers and also guide the emoployees.

Operational functions and roles and responsibilities of a

manager and a leader
Managers are the persons in CBL who design and manage the work of an organization in the
direction of the predetermined goals and objectives of the company.for the success of the
company the task of the manager is to establish and develop the relevant policies and to plan
the working of the employees with the aim that they perform their relevant task in accordance
to the objectives .The managers are distributed on various levels in an organization inorder to
manage the tasks in different departments.the managers are also concerned with the appraisal of
the performance of the employees through implementing the perform appraisal process in a
given time of period .

Leaders are the people The leaders play an important role in motivating the employees through
their communication and leadership skills .They make the employees to work in a manner of
achieving the objectives.The main aim of a leader is to influence and inspire the employees
inorder to their performance which leads in increasing the productivity and efficiency of an
organization.
Difference between a leader and a manager

Managers
Managers give the direction for the groups
Managers focus on the things
Managers direct the work to the employees
Managers set the objectives of the company
Leaders
Leaders provide direction in a team
Leaders focus on the people
Leaders motivate the employees
Leaders persuade the objectives which are
developed by the manager.

Importance of operations management in achieving the business

objectives.
Operations management is the business function which is responsible for managing the process
of creation of goods and services .it involves organizing ,planning, coordinating and controlling
all the resources needed to produce a companys goods and services .operation management is
the centre core function of every company .This is true regardless of the size of the company
,the industry in it.[ CITATION eso21 \l 1033 ]

Operations management helps an organization to achieve its main goal of making profit and
maximizing its shareholders through its activities .The cost of production is reduced to ensure
that tangible and intangible assets are not over stretched in an organization .[ CITATION
goo2 \l 1033 ]

External environmental analysis

The environmental analysis can be catergorized as internal and externalThe external
environmental analysis is the PESTLE analysis whereas ,in CBL PESTLE are done to
evaluate the external tools.

Political factor of CBL

Burreucracy
Conflicts
Inter country relationships
Elections and political trends[ CITATION ESO204 \l 1033 ]

Economical factor of CBL

Industry growth
Taxation
Seasonality issues
Import /export ratios
Interational trade [ CITATION ESO204 \l 1033 ]

Technological factor of CBL

Emerging new technologies
CBL joint venures with star united
Buying access and trends
Advertising and publicity
Brand ,company image

Social factors of CBL

CBL takes its CSR efforts serious and has conducted many a national level and community
level programemes and schemes to support the varied requirements and groups .CBL have
endeavorced to touch almost all aspects of CSR in their sustainability efforts including
education,community development and sports.
Education : we focus on uplifting the education system ‘Munchee Tikiri Shishyadara ‘ helps
prevent school drops outs,holds workshops for year 5 scholarship,o/l examination , teacher
training and education.

Uplifting the community :helping the farmers ,uplifting the differently abled,supporting
entrprenuers ,child care /elder care prgrams etc.[ CITATION CEY \l 1033 ]
Legal factors of CBL

Health and safety regulation : CBL mainly focus on the health and safety by providing
nutritional products .whether its no fat or sugar free and less sugar etc .

Consumer protection : providing a halal certificate which is easy for the muslim community to
purchase those nutritional stuffs .

Competitive regulations
Access the factors within ceylon biscuits limited [CBL]
environment that will impact upon operational management and
decision making by the leaders and managers
Nowadays the companies focus on the need of maintaining the ethics,value and sustainability
in the organization inorder to improve the relationship with the customers and they provide
satisfaction for the services which are led by the organization by following the ethical standards
in the operations of the company.ceylon biscuits limited operates its business environment
inorder to gain the competitive advantage in the market and establish the position of the
company in a high level whereas , it helps the concept in adeveloping the sustainable
business .The leadership and management plays an major role in the corporate social
responsibly.The managers adopt the stratergies and policies whereas,the leaders of CBL make
sure whether the plans and the policies have been communicated to the employees clearly.
Leaders can be the efficiency of the employees ,on which the decisions are taken regarding
leadership style depends is applied and the performance of of the employees are the major
factors to succeed the operational management which consist of total quality management and
six sigma approach.the resources which are available in the organization too effect the
operational management.[ CITATION goo2 \l 1033 ]

Six sigma

Six sigma seeks to improve the quality of the process outputs by identifying and removing the
cause of defects.The benefits of the six sigma are as follows ;
1. Stratergic planning
2. Team management
3. Employee motivation
4. Reduce cycle time
5. Supply chain management
The six sigma is used in CBL inorder to improve the production process and to increase its
effienncy[ CITATION ESO21 \l 1033 ] .
How leaders and managers can improve efficiencies of
operational management to successfully meet the business
objectives
Managers can increase operational effiencies of the operational management to successfully
meet business objectives by the following steps ;
 Improving collaboration :This is one of the main technique that each and every manager
should follow to increase the effiencincies in operations management as it helps in
improving the team work.

 Employees productivity :leaders empower their team in producing the quality of work by
offering flexibility to the employees but leaders and managers should ensure that they
empower and provide the employees with the option of working ,this fulfils the
objectives of the organization .

 Sustainability : ensuring that the products are produced and developed by using
sustainable material and in a sustainable man[ CITATION goo5 \l 1033 ]