Insurance Brand Guide

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 12

!"#$%&"'()*)+(&,-.

About
!"#$%&$'()#*$+(,-($.#"-/0(0$$)10$2"3.(4/4/-($
*(#-/2($5"#$46($7)8/*9:#'$)#();$<($"=(#$4"$>:/0($
'":$46#":>6$46($2"15:*/1>$8/*4$"5$/1*:#)12(*$
)10$0/#(24$'":$4"+)#0*$'":#$9(*4$".4/"1*;$
</46$":#$)22(**/98($8"2)4/"1$/1$?"+14"+1$
7)8/*9:#'@$(-(#'"1($2)1$>(4$46($8"1>(*4$8)*4/1>$
*(#-/2($/1$46($)#();$A6($/1B.(#*"1$(C.(#/(12($
+/88$>/-($'":$46($2"35"#4$)10$0/#(24$3((4/1>$
+/46$":#$#(8/)98($4()3$3(39(#*;
Table of Contents
3 !"#"$%&'(&)*+
4 !"#"$,-.&'+/&0.
5 23/"#'&/43
6 23/"#'&/4(0$56-.+
7 ,"-"'$1&--.*.
8 9//-(0&*(")
9 78&#.'3
10 5.+"6'0.+
Logo Variants

!"#$%&"'()*)+(&,-. !"#$%&"'()*)+(&,-.

!"#$%&"'()*)+(&,-. !"#$%&"'()*)+(&,-.

Don’t
:*'.*04.; 9)#-.; <(=.'.)*$,"-"'+
!"#
$%&
"'(
)*)+
(&, !"#$%&"'()*)+(&,-.
!"#$%&"'()*)+(&,-. -.

3
Logo Clear Space
>?@ > >?@

3
!"#$%&"'()*)+(&,-.

>?@ >?@

> >?A

>

>?A >?A
4
Typography
!"14*$)10$46(/#$#(*.(24/-($+(/>64*$46)4$3)'
9($:*(0$/1$9#)10/1>;

Header
<)#*)+$D"46/2
E(>:8)#
:6B4.&;.'
G2:3/1$H)#/)98($F"12(.4
F"10(1*(0$7(3/9"80

A(#4/)#'
G2:3/1$H)#/)98($F"12(.4
F"10(1*(0$7(3/9"80

5
Typographic Rules

IG88$4(C4@$+/46$46($(C2(.4/"1$"5$9"0'$4(C4@
3:*4$9($2(14(#(0;

IJ()0(#$4'.($)10$)**"2/)4(0$9"#0(#$3:*4
9($2"8"#(0$46($*)3(;

IK">"$5"14$/*$<)#*)+$D"46/2$7:LC4

IA6($6'.6(1M0)*6$/1$F"3.)1'$1)3($6)*
<)#7)+$D"46/2$F"10(1*(0$)*$/4*$5"14;

IA6($*4#"N($+(/>64$"5$2).*:8(*$)10$2/#2:8)#
*6).(0$>#).6/2*$3:*4$3)426$46($46/2N1(**
"5$2"##(*."10/1>$4(C4;
6
Color Pallete
F"8"#*$46)4$3)'$9($:*(0$)#($K/>64$7N'$O8:(@
F"8"#$P#"2(**@$O8:($P/>3(14@$)10$<6/4(;

5LM$F$JPHN$JRPN$PPR$
,CDEF$KHI$$JKI$$HI$$HI

5LM$F$QON$JGHN$PPK$
,CDEF$GHI$$JKI$$HI$$HI

5LM$F$A@N$AON$JA@
,CDEF$GHI$$JKI$$HI$$HI

5LM$F$PKKN$PKKN$PKK
,CDEF$$$HI$$HI$$HI$$HI
7
Applications

:(#)&#.

8
Imagery
G88$/3)>(#'$3:*4$#(8)4($4"$/1*:#)12($"#$#()84';

T&8(-3

S"8.+ ,&'+

8
Resources
78&#.'3$,'.;(*
644.*QMM/3)>(*;)..;>"";>8MRR/STUGN-SF0*2AAV

644.*QMM/3)>(*;)..;>"";>8MWXX64!YEZ[9UW9GCV

644.*QMM/3)>(*;)..;>"";>8MAJ+\YRDF!ZZF"-L4V

10
]T^_`$XSSBR^aa
#"+)12":14'/1*:#)12(;2"3
aRR$b$W)/1$74
7)8/*9:#'@$bF$
RVa__

You might also like