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TARGET MARKET

Our first retail store branch will be opened in Poblacion, Naawan and will target
market the Naawan area but later on we plan to expand it to Region X areas and later
on other parts of the region in the Philippines. Our target will be, professionals,
students, and individual customers of all ages and gender and having any type of
income. We will provide a complete range of portfolio of all items from low cost to high
quality products.

Our aim is to provide good quality of products to each and every person keeping
in mind his/her requirements.

PRODUCT MIX

Table1. Daily Tech’s product offered

Classification Product Line Variety/Assortment

Smartphone Vivo Y1s


Y15s
Y20i 2021
Y15A
Y20s G
Y33s
V21 5G
Y76 5G
X70

Xiaomi Redmi 9A
Redmi 10
Redmi 9C
Redmi 9T
Redmi Note 10s
Redmi Note 10 Pro
11 Lite 5G NE
11 Lite 5G
11T
11T Pro
11T 5G

Samsung M02
A03s
M12
A22
A32
M32
A32 5G
A22 5G
M52 5G
A72
S20 FE
S21 5G
Z Flip 3 5G

Asus 15 X515MA-BR614W
14 X415EP-EB210T
Vivobook Pro 15 OLED
Vivobook 15 OLED
Laptop Vivobook 14 OLED
Vivobook 15
Vivobook S14
Vivobook Flip 14
Zenbook 14X OLED
Computer Accessories Logitech Wired Mouse
Wireless Mouse
Wired Keyboard
Wireless Keyboard
Wired Headset
Speaker
Webcam
Mouse Pad

Huawei Watch GT
Watch GT 2
Watch GT 2e
Watch GT 2 Pro
Watch 3
Watch GT 3
Smartwatch
Watch Fit
Watch Kids 4 Pro
Band 4
Band 4e
Band 4e Active
Band 6

The table shows the classification, product lines and variety/assortment of


product’s Daily Tech offered. It shows that product depth of smartphones is 3, laptop is
1, computer accessories is 1 and smartwatch is 1. Product length of the four (4) product
classification is 68. Product width is 4 which are smartphones, laptops, computer
accessories and smartwatch. And product consistency of Daily Tech focus on various
folks or demographics’ preferences on gadgets or technologies which all can actually
use and experience the whole service.

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