NARRATIVE ON MASTERCLASSES

STARTING INTERNATIONAL OPERATIONS

International operations refers to transformation- related activities on an

international firm. It offer a lot of opportunities to business
entities.International business refers to the trade of goods, services,
technology, capital and/or knowledge across national borders and at a global
or transnational scale. It involves cross-border transactions of goods and
services between two or more countries. Transactions of economic resources
include capital, skills, and people for the purpose of the international
production of physical goods and services such as finance, banking,
insurance, and construction. And also it open to everyone/ individual to learn,
explore in different countries culture.

First, We discuss all about the concepts of international business and the
risk, strategies, advantages and disadvantages. So, What is enterprise value?
In the power point presentation of ma'am Melva Macusi the enterprise
valuation it reflects the market value of the entire business. Which is divided
into parts this is profitability and profit growth according to chart that ma'am
presented the profitability is to reduce the costs and add value and raise
prices. Profitability defines the relative number that is a percentage that
expenses the actual ratio between a firm of profit and revenue. While profit
growth this are the sell more in existing markets and enter new market. Profit
growth it combines the profit and growth.

Then, we discuss also the reducing the cost of an business which In market
we need to reduce our cost so that we can get a higher profit. For example in
our time it is difficult to build a business especially in what we are
experiencing right now. So today we are more on social /online engagement,
and today online selling is trending we can sell our product through online just
capture our product and post it through that we can reduce some cost like
cost of renting buildings endorsement and so on.

Also in a business we should consider our resources and our policies.

Resources we need to be a resourceful in our business through that we have
saved costs and we have even helped our environment and it helps important
for the development of any country. Policies provide guidance, consistency,
accountability, efficiency, and clarity on how an organization operates.

Market saturation is a scenario where the market growth trajectory of a given

product stagnates. It essentially means that the supply of the product
becomes much higher than the demand for the same. In the example ma'am
Melva explained when in a sm mall where we should put our promo's or sale
product like in the side, back, front or eye level of the mall.

Divestment here in divestment, how can you keep your business at the top?
By making our product unique like pringles, their product is very unique, they
have different flavors and unique packaging.Also when a business or
company makes a decision like in weigh it in the objective of an business
should they consider is long term or short term to benefit them. Bundling like
for example the ariel and safeguard the company of ariel and safeguard will
have an agreement and then they split the expense of the tape, assuming two
safeguards and an ariel bundled go to safeguard is 66% and 33% to ariel.

Our webinar discussion on May 5, 2021 helped me a lot to learn and gave me
an understanding of what foreign operations are like in real life. It discusses
very well and has a thorough understanding of how businesses operate on a
global and local scale. It's enjoyable to listen to because it's full of experience
while still being motivational. I can't wait to experience, understand, and
explore international business.