Stylistics The academic discipline of stylistics is a twentieth century invention. It has a strong relationship with its most notable predecessor – rhetoric. The term is derived from the Greek techne rhetorike, the art of speech, an art concerned with the use of public speaking as a means of persuasion. Historically, stylistics seems to date back to the style of oral expression, which was cultivated in rhetoric following the tradition of Aristotle’s RHETORIC. Stylistics functioning and flourishing, however, was seen in particular in Britain and the U.S in the 1960s, and was largely spurred by work done in the field by proponents of Russian formalism such as R. Jackbson and V. Shkovsky. The Russian formalists wished to make literary inquiry more ‘scientific’ by basing it firmly on explicit observations about the linguistic features of the texts under scrutiny. The Russian formlists were interested in literariness and devoted their stylistic study to phonological, lexical, and grammatical forms and structures such as parallelism and linguistic deviation, which would make a text poetic. So, the formalists focused their stylistic investigations almost solely on poetry. However, they were criticized for their overriding focus on linguistic form at the expense of function. They were also criticized as they ignored the significance of contextual factors such as the pragmatic, social and historical contexts of texts. In the 1970s onward, stylistics started to concentrate on function and context, and this led to a functional turn in stylistics. Halliday’s functional model of language, focussing on language as «social semiotics», in which language is regarded as a social phenomenon has given importance to context. With Halliday, every linguistic choice came to be seem functional, and the analyst, whether linguist or stylistician, would consequently, investigate the (experiential, interpersonal, textual) functions of language as it is used in a specific context. The Functionalist Approach entailed an interest in longer stretches of text, paving the ground for stylisticians who want to work on longer texts such as narrative fiction and play texts. Hallidayan linguistics has therefore focused on contextual factors such as register, genre, and ideology. Later, there comes Feminist Stylistics, which concerned itself with the realization and maintenance of (unequal) gender relations in literary as well as other types and texts. Feminist Stylistics can be seen as a variant of critical stylistics, whose focus lies on the linguistic embodiment of social inequality, power structures and ideology more generally. In the 1980s and 1990s, there emerged Pragmatic Stylistics, which is concerned with language in use and the contextual factors such as for example, the linguistic, social, cultural and authorial contexts of the production and reception of texts. At the crux of Pragmatic Stylistics is the focus on conversation as exchange to linguistic, or ‘interpersonal meaning’, and a devotion to linguistic features such as speech acts, discourse markers, politeness strategies, etc., which makes it a useful approach to drama and other texts characterized by dialogue. Another major turn in stylistics is that spurred by the recent rise of cognitive linguistics. Of central interest to cognitive linguists and stylisticians alike is the role played by human cognition in the creation of meaning. Cognitive Stylistics or Cognitive Poetics, fuses cognitive science, linguistics and literary studies in analyses where meaning is seen as a product of the text and the human conceptualization of it, meaning that equal importance is ascribed to the text and reader. Another recent trend has developed. This concerns Corpus Stylistics. CS apply the methods of modern Corpus Linguistics to the analysis of large amounts of literary texts and other linguistic data and fuse it with other major tenets of stylistics. Computers and some softwares help stylisticians in retrieving and searching for data. CL methods are now increasingly acknowledged in stylistics as a practical tool for handling large amounts of data – a tool which can qualify the analyst intuitions about the text and even make them aware of lexical and grammatical features and patterns which may not otherwise have come to their attention. Another new actor in the stylistic scene is that of Multimodal Stylistics. The proponents of this branch of stylistics are not only interested in wording but other semiotic modes involved in literary as well as other types of text. Multimodal Stylistics aims to develop and apply ‘grammars’ for all the different semiotic modes, which may be involved in a literary work of art, that is modes such as typography, layout, and visual images, in order to be able to deal systematically with all these modes and their interaction as more traditional stylistic branches have previously dealt with wording. The last branch of stylistics which combine many elements from the above branches is historical stylistics, whose aim is to explore the historical texts from a stylistic perspective, or of examining linguistic aspects of style as they either change or remain stable over time; so historical stylisticians draw on concepts, methodologies and models from corpus stylistics, cognitive stylistics and pragmatic stylistics.