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Oppo-Threat of Vinamilk Company
Oppo-Threat of Vinamilk Company
Oppo-Threat of Vinamilk Company
Opportunity:
ECOLOGICAL:
RECYCLE
Vinamilk has been following the trend of recycling very soon, since 2010, every paper milk
box has recyclable symbol on it so that customers can recycle for later use. By this way,
VNM creates more opportunities to reach out young potential customers who care about
the environment and develops an ecologically responsible business image.
(- For protecting energy resources and reducing greenhouse gas emissions, Vinamilk has
transferred to the use of clean and renewable energy resources such as CNG and
BIOMASS to replace the traditional FO and DO oils.
Vinamilk's goal is to apply these energy resources to all its factories, in which:
• Biomass fuel is used in factories that meet the requirements of ground area.
• CNG fuel is used in factories where ground area is limited.
- In 2013, Vinamilk completed a pilot project to increase the effectiveness of energy
consumption in lighting at Saigon Dairy Factory. This project included a design adjustment
to optimize capacity and the use of energy saving lighting devices such as LED and
Compact T5-T8 lamps. This helped to save up to 70% of the energy consumption in
lighting compared with traditional high voltage lamps.)
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EFFICIENT AND ECONOMICAL WATER USE
(Water is an important natural resource, utilized in all Vinamilk's production processes).
Being aware of the importance of water to human life, especially in the context that
groundwater has been depleted and polluted, Vinamilk commits to effective and
economical use of water by applying economical recycling solutions.
(Vinamilk have implemented the waste management project at their facilities from the
design stage to meet environmental management target. Since the early days of operation,
factories have used the modern sewage treatment systems that meet the QCVN 40:2011
standards on industrial sewage, with a total investment of over VND 50 billion. As a result,
during its operation process, Vinamilk has always strived to strictly manage these issues.
Vinamilk has been operating the management mechanism of waste and emission
treatment to ensure the safety of the environment by applying advanced standards to all
Vinamilk's activities and to continuously improve in the future.)
COMMUNITY:
- In order to well fulfill social responsibilities through the operation and application of
sustainability initiatives, Vinamilk understands that the sustainable development goals can
only be achieved through companionship with stakeholders. Leading to an opportunity to
increase in market value of the stock, brand value and strong customer base.
(Vinamilk respects and considers the needs, expectations, and feedbacks of stakeholders
as the driving force and the basis for VNM’ orientation. - Shareholders meeting held in
June 2020, there were a total of 95% of investors satisfied)
- (Environmental activities call for the joint participation of the whole society. Therefore,
besides focusing on its own business activities,) Vinamilk has also shows interest in
community activities that aim to promote the environmental awareness and contributes to
create a healthy living environment. Deploying the School Milk Program in 23 provinces
and cities for over 14 years is one of the programs included in VNM strategic orientation.
(Vinamilk join hands for a green living environment through more than 24 green activities
such as: Contributing to “Million trees for the green Vietnam Fund” with up to 270,000 trees
in 2020, One Day’s Salary to support the victims suffering from natural disasters,
dangerous diseases, difficult circumstances; Mid-Autumn Festival program at Thu Duc
orphanage village, Donating more than 40 billion to accompany the government and
community in CV-19, etc.)
- In addition, VNM received the top 10 Global CSR Award certificate of merit from the
Ministry of Natural Resources and Environment.
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Threat:
COMPETITOR:
- Vinamilk is currently having to compete with many domestic and international
competitors. With so many brands of milk, consumers have many choices. Therefore,
Vinamilk will face competitive challenges from many competitors.
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(Yogurt, which is almost exclusively Vinamilk's, is now also being attacked by other brands,
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in which, Ba Vi yogurt has emerged. Powdered milk is also subject to increasing competition
from manufacturers
-Big milk brands from the US, Australia, France, Korea... In addition to competing with
competitors in the industry, Vinamilk also has to compete with competitors with substitute
products such as cereal flour, nutritional drinks. anti-aging, chlorophyll stimulant, digestive
aid, Twister orange juice..., some fresh ice cream and soft drinks... These are good
substitutes for milk among the products. The above products have some big and reputable
competitors in the market, which are potential competitors of the industry)
Reference:
Vietnam Credit. (2021). Các công ty sữa hàng đầu việt nam 2020. https://baocaocongty.com/cac-
cong-ty-sua-hang-dau-viet-nam-2020/