Chapter 2: Decision Making: Case Application 2: Manchester City: Football Big Data Champions: Page 105 - 106

Robbins2018MiniCaseChap2ManchesterCity
CHAPTER 2: DECISION MAKING

CASE APPLICATION 2:
MANCHESTER CITY: FOOTBALL BIG DATA CHAMPIONS: page 105 – 106
In most football teams, the minutes before the match are spent in the locker room
where the coach provide last minutes tips and delivers a motivation speech to the
players.
However, for Manchester City Football Club the ritual is a bit different.
The team spends 15 minutes before each match meeting the club’s performance
analyse team, discussing things they had done well or wrong in previous matches.
For instance, the defense examines several factors—the number of crosses, effective
or ineffective tackles, balls lost or recovered, the relationship with midfield, and
movement in protecting their penalty area.
The day after the match, the analysis team, headed by Gavin F.eig. gives each player a
detailed and personalized report of all their movements during the match, thus,
enabling each player to get an accurate feedback on improvements required.
In a 2012 interview released to Forbes, Fleig declared that the goal of the performance
analysis unit is both to help the club make smarter decisions by relying on objective
and more informative data, and to enhance player’s performance by helping them to
become more reflective and aware of their unique features, action, and movement on
the pitch.
To illustrate how the performance analysis team helps better the team’s performance,
let’s look at Manchester City’s performance and the set-piece goals scored in the
2010-11 season.
According to the analyst team, City was underperforming more than any other club in
Premier League with only one set-piece goal scored over 21 matches.
To understand what led to the goals scored across several European leagues, the
analyst team studied more than 500 corner kicks.
The players were then presented with videos illustrating the best tactics and
movements applied by other teams.
This helped City to score 9 goals in the first 15 matches of the next season from
corners, which represents a tremendous improvement in their performance.
Data analysis is a critical decision-making support tool for Manchester City’s
managers at all levels, including for youth teams.
For example, future young players are helped in understanding their strengths and
weaknesses within the different formation plays and what aspects they need to focus
on to develop their talent.
This study source was downloaded by 100000839039867 from CourseHero.com on 12-13-2021 22:31:13 GMT -06:00
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It is important to note that big data is just a means to facilitate the achievement of
Manchester City’s strategic goals concerning youth team development, which is to
integrate young homegrown-talents into the first team’s formation.
The performance analysis have helped the team to become very successful.
Manchester City got the best defensive records for two consecutive years since 2012,
and it won the title in the seasons 2011-12 and 2013-14 after more than four decades
of no wins.
Of course, big data is not the only factor behind these successes, but it was very
important.
To continue being a leader in football big data, in 2016, Manchester City organized a
global Hackathon, with more than 400 applications received from all over the world,
where data and football experts created algorithms and simulations using data from
real players that have never before been available to external actors.
The challenge was to create algorithms that could help identify new movements,
passes, runs and pressure to be more effective on the pitch.
The winning team, who received a cash prize of £7000 and the promise to collaborate
with the performance analysis team, created a learning machine algorithm that tracks
decision-making during games.
CHAPTER 2: DECISION MAKING

CASE APPLICATION 2:
MANCHESTER CITY: FOOTBALL BIG DATA CHAMPIONS: page 105 – 106
CASE STUDY INTERPRETATION
In most football teams

 the minutes before  before match
 the match are spent  locker room
 in the locker room  last minutes tips
 where the coach provide last minutes  motivation speech
tips  players
 and delivers a motivation speech
 to the players
However,
 for Manchester City Football Club  Manchester City
 the ritual is a bit different.  ritual
The team
 spends 15 minutes
 before each match  meeting
 meeting the club’s  club’s performance
 performance analyse team, analyse
 discussing things they had done  things they done
- well - well
- or wrong in previous matches. - wrong
For instance,
 the defense examines several factors  defense
-the number of crosses,  several factors
-effective or ineffective tackles, - number crosses
-balls lost or recovered, - tackles
-the relationship with midfield, - lost balls or
-and movement in protecting their recovered
penalty area. - protecting penalty
area
The day
 after the match,  after match
 the analysis team,  analysis team
 headed by Gavin F.eig.  detailed and personalized
 gives each player a detailed report
 and personalized report  feedback
 of all their movements
 during the match,
 thus, enabling each player
 to get an accurate feedback
 on improvements required.
In a 2012
 interview released to Forbes,  Forbes
 Fleig declared that  goal
 the goal of the performance analysis unit  performance analysis unit
 is both to help the club make smarter  player’s performance
decisions
 by relying on
- objective and
- more informative data, and
- to enhance player’s performance
 by helping them to become
- more reflective and aware of their
unique features,
- action, and
- movement on the pitch.
To illustrate
 how the performance analysis team  performance analysis team
 helps better the team’s performance,  helps team’s performance
 let’s look at Manchester City’s  set-piece goals scored
performance  2011-11 season
 and the set-piece goals scored
 in the 2010-11 season.
According to
 the analyst team,  analyst team
 City was underperforming  underperforming
 more than any other club  in Premier League
 in Premier League  only set-piece goal scored
 with only one set-piece  21 matches
 goal scored over 21 matches.
To understand
 what led to the goals scored  Led goals scored
 across several European leagues,  European League
 the analyst team studied  Analyst team
 more than 500 corner kicks.  studied
 500 corner kicks
The players
 were then presented  players
 with videos illustrating  presented video
 the best tactics and  best tactics
 movements applied  movements by other teams
 by other teams.
This helped  represents a tremendous

 City to score 9 goals improvement
 in the first 15 matches  in their performance.
 of the next season
 from corners,
 which represents a tremendous
improvement
 in their performance.
Data analysis  data

 is a critical  critical
 decision-making support tool  decision-making tool
 for Manchester City’s managers  for managers
 at all levels,  including youth teams
 including for youth teams.
For example
 future young players  young players
 are helped  helped understanding
- in understanding their strengths - strengths
- and weaknesses - weaknesses
 within the different formation plays  different formation
 and what aspects they need to focus on  aspects to focus on
 to develop their talent.  develop talent.
It is important
 to note that  big data a means
 big data is just a means  facilitate achievement
 to facilitate the achievement  strategic goals
 of Manchester City’s strategic goals  team development,
 concerning youth team development,  homegrown-talents
 which is to integrate  team’s formation.
 young homegrown-talents
 into the first team’s formation.
The performance analysis
 have helped  performance
 the team  helped
 to become very successful.  become successful.
Manchester City
 got the best defensive records  best defensive records
 for two consecutive years  two consecutive years
 since 2012,  after more than four
 and it won the title decades
 in the seasons 2011-12  no wins.
 and 2013-14
 after more than four decades
 of no wins.
Of course,
 big data  big data
 is not the only factor  not only factor
 behind these successes,  successes,
 but it was very important.  but very important.
To continue
 being a leader in football big data  Global Hackathon
 in 2016, Manchester City organized  Data and football experts
 a global Hackathon  Algorithms and
 With more than 400 applications simulation
received  External actors
 from all over the world
 where data and football experts
 created algorithms and simulations
 using data from real player
 that have never before been available
to external actors.
The challenge was
 to create algorithms  Identify new
 that could help identify new - Movements
- movements - Passes
- passes - Runs
- runs - Pressure
- pressure  effective
 to be more effective on the pitch
The winning team
 who received a cash prize of £7000  Collaborate
 and the promise to collaborate  Decision making
 with the performance analysis team
 created a learning machine algorithm
 that tracks decision-making
 during games
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Chapter 2: Decision Making: Case Application 2: Manchester City: Football Big Data Champions: Page 105 - 106

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Chapter 2: Decision Making: Case Application 2: Manchester City: Football Big Data Champions: Page 105 - 106

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Robbins2018MiniCaseChap2ManchesterCity

CHAPTER 2: DECISION MAKING

CHAPTER 2: DECISION MAKING

CASE STUDY INTERPRETATION

In most football teams

This helped  represents a tremendous

Data analysis  data

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