“A STUDY ON EMPLOYEE JOB SATISFACTION WITH SPECIAL REFERENCE TO MANJILAS FOOD TECH PVT.LTD.

THRISSUR”

INDUSTRY PROFILE

Rice is the staple food for 65% of the population in the world. It is the
largest consumed calorie source among the food grains with a per capita
availability of 73.8kg, which means 31% of the total calorie requirement
of the population. India is the largest producer of rice in the world next to
China. The all India area production and yield of rice in the year 2001-
2002 was 4462 million hectares 93.03 million tons and 2086 kg/ha
respectively. India is also one of the leading exporters of rice in the world
market. India’s export of rice stood at 23.89 lakh MT in 1997-1998.

With the liberalization of International trade Indian rice mill became

highly competitive and has been identified as one of the major
commodities for export. This provides us with ample opportunities for the
development of rice based value added products, for earning more foreign
exchange and also for generating employment.

Many of the rice processing units are of the traditional huller types
and are inefficient. Modern rice mills have high capacity and are efficient
but they are capital intensive.

Small modern rice mills have been developed and are available in the
market but lack of adequate information is bottleneck in its adoption by
the prospective entrepreneur. The present model will go a long way in
bridging the information gap.

RICE MILLING INDUSTRY (REGULATION ACT 1958)

An act was implemented to regulate the rice milling industry in the

interest of the general public known as the Rice Milling Industry
Regulation Act 1958. It was enacted by parliament in the 9 th year of the
republic of India.

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STATUS OF RICE MILLING UNITS IN INDIA

Ricing milling is the oldest and largest agricultural unit in India. At

present it has a turnover of more than 25500 crore per annum. It
processes about 85 million tons of paddies per year and provides per year
and provides staple food grains and other valuable products required by
over 60% of the population. Paddy grain is milled either in raw condition
or after par boiling, mostly by single hullers of which over 82000 are
registered single hulling units. A good number of these are also linked
with parboiling units and sun drying yards. Most of the tiny hullers of
about 250-350 Kh/hr. Capacities are employed for custom milling of
paddy. Apart from it double hulling unit’s number over 2600 units under
run disk sellers cum cone polishers numbering 5000 units and rubber roll
seller cum friction polishers numbering over 10000 units are also present
in India. Further over the years there has been a steady growth of
improved rice mills in India.

FOOD PROCESSING SECTOR IN INDIA

India is the world’s second largest producer of food next to China,

and has the potential of being the biggest with the food and agricultural
sector. The food processing industry is one of the largest industries in
India it is ranked fifth in terms of production, consumption, export and
expected growth. The food industry is on a high as Indian’s continue to
have a feast. Fueled by what can be termed as a perfect ingredient for any
industry –large disposable incomes –the food sector has been witnessing
a marked change in consumption patterns, especially in terms of food.

Increasing incomes are always accompanied by a change in the food

basket. The proportionate on cereals, pulses, edible oil, sugar, salt and

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spices declines as households climb the expenditure classes in urban India

while the opposite happens in the case of milk and milk products, meat,
egg, fish, fruits and beverages.

According for about 32% of the country’s total food market, the food
processing industry is one of the largest industries in India and is ranked
5th in terms of production, consumption, export and expected growth. The
total food production in India is likely to double in the next 10 years with
the country’s domestic food market estimated to reach US$ 258 billion by
2015. The food processing industry forms an important segment of the
Indian economy in terms of contribution to GDP, employment and
investment and is a major driver in the country’s growth in the near
future. This industry contributes as much as 9-10% of GDP in agriculture
and manufacturing sector.

The Ministry of Food Processing, Government of India indicates the

following segments within the Food Processing industry:

 Dairy, fruits & vegetable processing

 Grain processing
 Meat & poultry processing Fisheries
 Consumer foods including packaged foods, beverages and
packaged drinking water.

Primary food processing is a major industry with a highly fragmented

structure that includes hundreds of thousands of rice-mills and hullers,
flour mills, pulse mills and oil-seed mills, several thousands of bakeries,
traditional food units, fruits, vegetables and spice processing units in the
unorganized sector

COMPANY PROFILE

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M/S M.I. JOHN & SONS (EXPORTS) is a partnership firm registered

under India Partnership Act. The firm is promoted by four individuals.
Ranji john, Santhosh manjila, Sanjeev manjila and Vinod manjila. The
main object of the firm is to carry on exports business of manufacture of
rice and food products.

Manjilas rice saga began from the humble environs of the rice bazaar,
Thrissur which is the cultural capital of Kerala. A visionary who bought a
great revolution in the rice industry. An entrepreneur who started the fire
wending outlet in 1959 and laid the foundation stone for MANJILAS or
DOUBLE HORSE, as we know it. He was the founder general secretary
of the Vyapari Vyavasayi Ekopana Samithi (a merchant association) and
president of chamber of commerce, Thrissur (1993-2000). DOUBLE
HORSE salutes the late Sri M.O John.

The rice powder unit was started on 27 th December 1996. The unit was
registered under industrial department of Kerala with permanent S.S.I.
Registered No.09/09017445 dated 28-02-1997. The main items of
manufacture were rice powder, puttu powder, dosa powder etc.

The unit marketing the product all over Kerala and some parts of Gulf
under the brand name DOUBLE HORSE. The consistent quality and the
taste of their products increased day by day. So they increased their
production capacity gradually to 2M, T per day. Still the unit is not in a
position to cater the demand of both domestic and export market. The
main bottle neck in production line is packaging section. The unit is
packaging production in printed laminated pouches manually. It
consumes so much time for filling, accurate weighting and sealing.
Another bottle neck is roasting by installing fully automatic form fill seal
machine suitable for packing up to 1000 grams, its material handling

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inclined conveyer and stainless steel steam jackets roaster of capacity

250kg/batch the unit can increase its production capacity per day.

HISTORY OF THE COMPANY

When Sri. M.O John started Manjila Mill in 1959; he had the only
intention of providing pure rice to Malayalee’s. Year ago the ancestors of
Sri. M.O John gave an introduction to the industry in Kerala. By starting
a modern rice mill in 1976 he brought up his business into a new turning
point. Innovation should brought up in the business but don’t be over
aggressive. This was his concept about business. Rice being an inevitable
food item he had the vision that rice should available at ordinary rate and
for the growth of business he was not ready to raise the price.

The predecessors of Sri. M.O. John implemented the new technologies

in rice industry and they brought up the rice industry into new meaning.
And still they are leading with their father Sri. M.O. John’s long
perceptiveness and insight. After the death of Sri. M.O. John Double
Horse products entered into diversification under the vise guidance of his
sons. Now the research and development department is working
continuously for developing new product.

ESTABLISHMENT

Manjilas food product was established in the year 1995. As today’s life
style has changes tremendously, there has been a wide change in the
eating habits of people. Keeping these aspects in mind, Manjilas food
products have entered to cater the changing taste and appetite of
consumers. The unit produce various rice based value added products,
instant mixes, ready to eat products etc… in the famous brand name
‘Double Horse’.

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A strong Research and Development department and a specially

developed kitchen have helped to launch many innovative products
giving novelty to the consumer’s taste and appetite. The company uses
the state of art packaging technologies to maintain the freshness of the
products.

VISION

To be leader in the food industry

MISSION

To make every Malayalee all over the world a Double Horse

customer by the year 2016.

OBJECTIVES OF THE COMPANY

 To provide quality products at the best and suitable prices.

 To make sure about the customer satisfaction.
 To implement new technology to promote the export trade.
 To make available the rice product globally.
 To make increase the market share of Double Horse products.
 To enhance annual turnover of the company.

THE CONCEPT OF CONVENIENCE

While traditional Kerala cuisine has always been labour intensive and
extremely time consuming. Double horse has created and produced a
stunning range of over 50 instant, ready-to-eat and ready-to-cook
products that replace authentic Kerala food effortlessly.

MARKETING NETWORKS

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Double horse has an excellent marketing network that extends across

the length and breadth of the country and substantial in roads into the
Middle East, US, European markets, thereby ensuring a steady supply
and regular distribution of Double horse products.

MANJILAS PERSONAL POLICY

The intention of the company is to provide a suitable, safe and healthy

working environment to each employee of Manjilas. They help to
motivate and build loyalty. Policies become benchmark to compare and
evaluate performance. A policy is more specific and commits the
management to definite course of action.

QUALITY POLICY

Manjilas is committed to give total satisfaction to their customers

through continuous improvement of products, processes and distribution.

QUALITY ASSURANCE

Right from the purchase of raw material to the sales there are quality
checks. They also believed that good output depends upon a good input.
The paddy purchase is properly dried and stocked in paddy godowns.

CERTIFICATION

Manjilas is the first ISO 9001:2000 certified rice mill in Kerala. And
the company has also been certified with ISO 9002.

MILESTONES

 Kerala’s modern rice mill.

 It is the first rice mill which has branded rice products.

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 It is the first rice mill which has introduced Sortex machine from
England.
 First rice mill which has introduced Satak machinery from Japan.
 First rice mill which has received ISO 9002 certification for quality
standards.
 It is the first rice mill which has introduced repacking system.
 It is the first mill which has supplied flour of different varieties.
 It is the first rice mill which has marked food products from
Manjeshwaram to Parasala.

COMPETITORS OF MANJILAS

 Nirapara
 Pavizham
 Eastern
 Sevena

EVENTS AND AWARDS

 Best Entrepreneur Award in the year 2009 issued by chamber

of commerce.
 Ponnona Sandhya an event sponsored by Musli Power Extra
in the 2008.
 Best Exihibiter Pvt Sector Unit Award by Kerala Pavilion
Indian International trade fair 2008.
 AIMA Award issued by Thrissur Management Association in
the year 2007.

PRODUCT CATEGORY

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 Rice
 Rice Products
 Puttupodi
 Wheat Products
 Instant breakfast
 Payasam & Kheer Mix (Sweet Dishes)
 Health products
 Instant Ready to Eat Cup Payasams
 Instant Ready to Cook Curry Mix
 Paste
 Pickels
 Masalas
 Condiments
 Others

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