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INNOVATIVE STRATEGIES OF BAKESHOPS IN RIZAL AND SAN JOSE

OCCIDENTAL MINDORO

AN UNDERGRADUATE THESIS PROPOSAL

Presented to the faculty of Collage of Business, Administration, and Management

OCCIDENTAL MINDORO STATE COLLEGE

Main Campus

In Partial fullfllment of the Requirements for the degree

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

Major in Operation Management

(YOUR NAME)

GROUP 2

CHAPTER 1
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BACKGROUND OF THE STUDY

I. INTRODUCTION

A firm such as bakeshop’s capability to produce innovation strategies has

been suggested to be crucial for its success. An innovation can be a new product or

service, a new production process, or a new structure or administrative system (Hult

et al., 2004) Lawson and Samson (2001) define innovation capability in closer detail

as “the ability to continuously transform knowledge and ideas into new products,

processes and systems for the benefit of the firm and its sstakeholders.Innovation is a

main strategic tool to have a competitive advantage in such complex environments

(Gardaker et al., 1998).

In the midst of these difficulties such as financial crises as well as competition.

This study will revitalize and assess the business operations of the target bakery shops

or respondents in this study. It is through the innovative strategies of business

operations. To make the them realize the importance of marketing strategies in order

to remain in business effectively and productive.

The objective of this research is to study it to measure the moderates of the

relationship between organizational innovation capability and firm performance. The

study contributes to the current understanding by presenting the effects of

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measurement on the relationship between different aspects of organizational

innovation capability and firm performance in the context Of SMEs. Previous

research has studied the effects of performance measurement, but not in innovation

management.

III. Statement of the Problem

The research will focus on the innovative strategies of bakeshops in Rizal and

San Jose Occidental Mindoro.

Specifically, this study intended to answer the following questions:

1. What is the profile of the respondents in terms of:

a. Age;

b. Sex;

c. Marital status;

e. Position;

f. Highest educational attainment; and

g. Monthly income?

2. What is the extent of innovative strategies practices of bakeshops in Rizal and San

Jose Occidental Mindoro in terms of:

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a. Packaging;

b. Store display; and

c. Promotion?

3. What is the level of performance of bakeshops in terms of:

a. Profitability;

b. Expansion;

d. Customer relation?

4. Is there a significant relationship between respondent's profile and their innovative

strategies practices?

5. Which of their innovative strategies practices best use to caught the customers

attention?

III. Objectives of the Study.

In order to determine the above aims, the following objectives were addressed:

1. Identify the profile of the respondents interms of age, sex, marital status,
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position, highest educational attainment, and monthly income.

2. To identify the extent of innovative strategies practices of bakeshops in Rizal

and San Jose Occidental Mindoro interms of Niche, packaging, store display, and

promotion.

3. To identify the level of performance of bakeshops in teems of Profitability,

expansion, and customers relationships.

4. To find out if there is a significant relationship between respondents profile

and their innovative strategies practices.

5. To identify which of the innovative strategies practices best use to caught the

customers attention.

IV. Significance of the Study

Curriculum Designers. The result and findings of this study me help them in

designing curriculum that best fit to the need of students who are enrolled in the

related course of studies.

This study has significance to the following:

Bakeshops owners. They will benefit from the study because the results may

provide valuable information to them concerning innovative strategies of bakeshops.

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Community. It also the aim of the research to provide awareness on how bakery

shops plan to make their bakery shops stand- out among others bakery shops.

Future researcher. The research will further serve as reference document to aid

in further research in this area of study.

V. Scope and Limitations

The study will focus in Rizal and San Jose Occidental Mindoro. respondents

will be the owners of bakery shops in Rizal and San Jose Occidental Mindoro. This

study validity may be impacted by the availableness of the participants and their

cooperativeness to provide the data needed in conducting this study.

VI. Theoretical Framework

Theories of innovation are over one hundred years old, and theoretical thoughts

on the subject have multiplied in recent decades. For most of history, the theories are

not technological. One reads, again and agian, that theories of innovations come from

economics, particularly from Joseph schumpeter, as if economics were the whole

story . "the term "innovation"", states historian of technology john staudenmaier,"

appears to have originated in traditionof economic analysis " ( staudenmaier,

1985:56). Staudenmaier is not alone in this belief. "The founding framework of

innovation". Is Schumpeter, states Norbert Alter ( Alter, 2000:8). This is a common

attribution of innovations origin or ancestry ( for example, Martin, 2008; Fagerberg

and Verspagen, 2009). A dominant and economically-oriented field is responsible for

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such a historiography. However, theories are far more diverse than the standard

historical perspective would lead us to believe.

Conceptual framework

The figure below presents the conceptual framework of the study. As shown, the

respondents profile will be determined in terms of age, sex, marital status, position,

highest educational attainment, and monthly income. On the other hand, the

dependent variable which is the innovative strategies will be measured in terms of

packaging, store display, and promotion. Moreover the dependent variable which is

the level of performance of bakeshops will be measured in terms of profitability,

expansion and customers relation. Furthermore, the lines that connects the

respondents profile, independent variables and dependent variables indicate the

relationshipRespondent's
between the Profile
three.
a. Age

b. Sex

c. Marital status

d. Position

e.Highest educational attainment

g. Monthly income

Level of performance

a. Profitability
Innovative strategies
b. Expansion
a. Packaging
c. Customers relation
b. Store display

C. Promotion
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Fig. 1 Research Paradigm.

Operational definition of terms

For cleaner and better understanding of this study, the following key terms where

defined operationally as used in this study.

Packaging. Packaging is the science, art and technology of enclosing or protecting

products for distribution, storage, sale, and use. Packaging also refers to the process of

designing, evaluating, and producing packages. Packaging contains, protects,

preserves, transports, informs, and sells.

Store display. Is anything in a store that houses or promotes your product. A visual

merchandising strategy focuses heavily on the appearance of retail displays, as they

are often the first point of contact between your product and shopper

Promotion. In marketing, promotion refers to any type of marketing communication

used to inform target audiences of the relative merits of product, service, brand or isse

, most of the time persuasive in nature. It helps marketers to create a distinctive place

in customer's mind, it can be either a cognitive or emotional route. The aim of

promotion is to increase awareness, create interest, generate sales or create brand

loyalty. It is one of the basic market mix , which includes the four ps, i.e, product,

price, place and promotion.

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Profitability. Profitability is a measured of an organization profit related to its

expenses. Organization that are more often efficient will realize more profit as a

percentage of its expenses than the less- efficient organization, which must spend

more to generate the same profit.

Expansion. It refers to the accretion of the bakeshop owners by establishing new

branches to be offer to the customers.

Customer relation. It refers to the long term good relationship between the

bakeshop/owners and stuff and the customers.

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CHAPTER II

REVIEW OF RELATED LITERATURE AND STUDIES

This chapter provides a detailed literature review on the research topic. Different

sources relevant to the study were used in this chapter. The literature review is based

on the research objectives.

According to Manuel 2013, starting a business is a dream of millions of Filipinos.

Being the boss, getting rich and doing what one likes among the promised benefits of

being an entrepreneur that are hard to resist. This is all may come true, but succeeding

in a virtue is not that easy especially for those with no business background or

experience? For most people who are not business majors, taking a few years off to

study business is feasible. Nevertheless, if one wishes to improve chances for success,

it is critical that he supplements his knowledge by studying the necessary skills

needed to operate a small business for a medium-size business.

INNOVATIVE STRATEGIES

Burnett(2000) detailed, an effective marketing strategy will help you to define

the overall direction and goal for marketing. Your strategy should articulate how you

are going to deliver your products or services in ways that satisfy your costumers.

Once you have defined your target market, you need to start developing and
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implementing tactics or ways to reach them.

According to Ducker (2013), strategic marketing as seen as a process consisting

of analyzing environment, market competitive, business factors affecting the

corporation and threats and forecasting future trends in business areas of interest for

the enterprise, and participating in setting objectives and formulating corporations

DRIVEN FACTORS AFFECTING BUSINESS

Burnett (2000) also urged that behind the successful business are stories of

struggles of entrepreneurship. Throughout the theoretical history of entrepreneurship,

scholars from multiple disciplines in the social science have grappled with a diverse

set of interpretations and definitions to conceptualize this marketing abstract idea.

Solovic (2004) detailing a few factors on how to be successful in the business.

Choosing the right price for products or services will help you maximize profits and

also builds strong relationship with your costumers.By pricing effectively, you will

also avoid the serious financial consequences that occur if yo price too low(not

enough profit) or too high (not enough sales). The workforce remains a major

problem for most countries, as the young generation is not enticed enough to become

skilled bakers, pastry chefs or confectioners.

CHALLENGES OF BAKERY
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According to Brian Hill, poorly operated bakeries waste ingredients and labor,

increasing expenses and lowering profit margins. Inadequate equipment results in the

waste of cakes and breads not properly baked.

Joana Oancea detailed, that the industry is (still) faced with the negative image

of bread.the workforce remains a major problem for most countries, as the young

generation is not enticed enough to become skilled bakers, pastry chefs or

confectioners.

It was clearly aforementioned related literature and studies that the bakeries are

currently and existing faced to a various negativities and problems though it was the

time where all matters are in technological advancements. One of the reasons behind

this problem was the mis-scale of the the products and poorly operated of the

business. It was stress out that to become a successful business in not just by only

relied on financial or capital but for its stratigies implied and must be applied. This

thought was supporting by various related literatures and studies on innovative

strategies foe bakery shop.

CHAPTER III

METHODOLOGY

This part presents the research design, locale of the study, respondents
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of the study, research instrument, data gathering procedure and data analyses

to be utilized by the researchers to complete the study.

Locale of the study

This study will be conducted in the municipality of Rizal and San Jose

Occidental Mindoro area. It will be conducted during the second semester of

academic year 2021-2022.

Fig. 2. Locale of the study (Google Maps, 2020).

Respondents of the Study

The respondents of the study will be the 30 owners of the bakeshops in

rizal and san jose occidental mindoro.

Research design

The study will make use of descriptive correllational research

design.Where, it was a non-experimental research method which studies the

relationship between two variables with the help of statistical analysis. The

aim of this study is to determining the relationship or if there is a signifance

relationship between two variables. Thus, this type of research design was best

to use for this study.

Sampling technique

Stratified random sampling will be used in identifying the respondents of the

study. By where population will divided into subgroups by its categories. It was really

helpful in order to perform an analysis and to interpret data where correlational

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research design was used in this study.

Research instrument

The study will utilize a self-constructed questionnaire that will be

subjected for validity. The instrument will be submitted to the research

instructor, adviser, data analyst, critic reader and research coordinator to

ensure its validity. The research questionnaire will have three parts. The first

part will identify the profile of the respondents in terms of age, sex, marital

status, position, highest educational attainment, monthly income. Moreover,

the second part will determine the extent of the innovative strategies practices

of bakeshops in terms of packaging, store display, and promotion. Lastly, the

third part will determine the level of performance of bakeshops in terms of

profitability, expansion, and customers relations. Each part will contain fifteen

(15) questions which are equally divided among the three indicators for each

variable.

Data Gathering Procedure

Before, conducting the study, approval letter will be given to the municipality

of Rizal and San Jose Occidental Mindoro. Upon approval, the questionnaire which is

constructed by the researchers will be distributed to all bakeshop at Rizal and San

Jose Occidental Mindoro. An introduction and explanation of the objectives of the

study will be given to the respondents in order to obtain their trust and confidence. It
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will be emphasized that the information provided by the respondents will be treated

with utmost confidentiality. After that, the respondents will be given enough time to

answer the research instruments. Inquiries from the respondents will be address to

ensure that the data provided by them are valid. After the allotted time, the

questionnaires will be collected. Lastly, the data provided by the respondents will be

tabulated and analyzed by the researchers for statistical treatment.

Data Gathering prprocedure

Before conducting the study, an approval letter will be given to the instructor and

the Dean of the College of Business, Administration, and Management. Upon

approval, the questionnaire which is constructed into a google form will be

administered to the respondents. An introduction and explanation of the objectives of

the study will be given to the respondents in order to obtain their trust and confidence.

It will be emphasized that the information provided by the respondents will be treated

with utmost confidentiality. After that, the respondents will be given enough time to

answer the research instrument. Inquiries from the respondents will be addressed to

ensure that the data provided by them are valid. After the allotted time, the

questionnaires will be collected. Lastly, the data provided by the respondents will be

tabulated and submitted to the data analyst for statistical treatment.

Data Analysis

Various statistical treatments will be utilized in obtaining the objectives of the

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study. With the help of the data analyst, the results of the data gathering will be treated

answers to the problems of the study will also be provided. Generally, gathered data

will be analyzed using statistical techniques such as mean, frequency distribution,

percentage and Pearson R.