VARSHINI KARUNANITHI – campus ambassador program (SRM RMP, CHENNAI)

• A sales funnel is the marketing term for the journey a potential customers go through on the way to purchase.

The sales funnel stages:

• Awareness
• Interest
• Evaluation
• Engagement
• Commitment/purchase

Types of sales funnel:

• Lead generation
 • Free sample
• Free consultation
• Cross-sell
• Product launch.

2. 7-step sales process:

• Prospecting
• Preparation
• Approach
• Presentation
• Handling objections
• Closing
• Follow up.

3.

MARKETING FUNNEL SALES FUNNEL

Marketing funnel advertises a product or Sales funnel deals with the leads generated
service to give leads a motivation to buy. from the marketing funnel, enticing them to
buy as often as possible.

• 4. Lead to a valuable customer:

• 1) Communicate value first
• 2) Identify their problem
• 3) Make it a conversation
• 4) Keep them warm and cared for
• 5) Ask for the sale
• 6) Follow up
• 7) Don’t make them wait
• 8) Gain their trust
• 9) Remember them.

5. An Effective sales funnel example:

Imagine that you own an ecommerce business that sells vintage signs. You know that your target audience hangs out on Facebook a lot
and that your target customers are males and females between 25 and 65 years of age.

You run a fantastic Facebook Ad that drives traffic to a landing page. On the page, you ask your prospect to sign up for your email list in
exchange for a lead magnet. Pretty simple, right?

Now you have leads instead of prospects. They’re moving through the funnel.

Over the next few weeks, you send out content to educate your subscribers about vintage signs, to share design inspiration, and to help
consumers figure out how to hang these signs.

At the end of your email blitz, you offer a 10 percent coupon off each customer’s entire first order. Bang! You’re selling vintage signs like
crazy. Everyone wants what you’re selling.

Next, you add those same customers to a new email list. You start the process over again, but with different content. Give them ideas for
gallery walls, advise them about how to care for their signs, and suggest signs as gifts. You’re asking them to come back for more.

There you have it:

 Awareness: You created a Facebook ad to funnel (pun intended) people to your website.
Interest: You offer something of value in exchange for lead capture.
Decision: Your content informs your audience and prepares them for a purchase.
• Action: You offer a coupon your leads can’t resist, then begin marketing to them again to boost retention.