Barney 917-860-1478

Barney.Carleton@gmail.com

Carleton BarneySTJ
@BarneySTJ

Experience
National Basketball Association
Director, Broadcast Planning and Strategy/Dec. 2021 – Present
• Develop future of NBA Game Production with internal and external stakeholders such as teams and rightsholders.
This includes documentation of Broadcast Regulations, Broadcast Standards and Next Gen priorities
• Evaluate emerging technology trends and identify impactful products that improve broadcast or digital experience
for example 4K, 1080p HDR, Volumetric Video Capture, Cloud-native and virtualized production tools
• Consult with teams that are exploring new venues (i.e. Los Angeles Clippers) on all broadcast considerations

Senior Manager, Media Operations & Technology/Jan. 2019 – Dec. 2021

• Prepared budget projections in addition to coordinating production and technical operations for NBA & G League
Bubbles at Wide World of Sports as well as the “Wubble” at IMG Academy
• Contributed to the NBA Next Gen Telecast Taskforce and Optimal Broadcast workstream to identify and execute
new camera angles, audio opportunities and graphical presentation to drive engagement for rightsholders (ESPN,
TNT, NBATV and various RSNs) and NBA League Pass
• Oversaw broadcast operations for WNBA, G League, USAB and Jr. NBA interfacing with partners such as FOX
Sports, NBC Sports and CBS Sports in addition to traditional licensees of NBA content
• Consulted with teams on local production plans and assisted with procurement of production packagers to
decrease expenses and increase production quality across WNBA, G League and USAB productions

Manager, Media Operations & Technology/Apr. 2017 – Dec. 2018

• Implemented standardized IP transmission plan for all G League telecasts that has enabled additional live
distribution opportunities for international (Rakuten, NBATV International) and national territories (ESPN+, Twitch)
in addition to creating a cost-effective method for teams to acquire away feeds for local distribution
• Transformed national and local broadcast initiatives for 26 G League and 12 WNBA teams (over 1,000 annual
streams) starting with $5,000,000+ CapEx investment in broadcast equipment and infrastructure

Senior Specialist, TriCaster Operations/Nov. 2015 – Mar. 2017

• Coordinated equipment deployment, maintenance and production support for 600+ NBA D League and WNBA
productions on an annual basis across platforms such platforms such as NBATV, YouTube and Facebook Live

Education
Master of Business Administration / St. John’s University
Concentration: Executive Management

Bachelor of Science / St. John’s University

Major: Sport Management Minor: Business Administration

Special Projects Other Experiences

• NBA Virtual Fans • St. John’s University
• NBA 5G Smartphone • Daktronics
• Kiswe Remote Commentary • MLB
• NBA Vertical View • Fordham University
• WNBA Hawk-Eye / Kinexon Integration
• NBC Sports
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