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Suresh Project
Suresh Project
Suresh Project
In this competitive world, every company is looking to have an edge over another company, or an
advantage over another company, to be the best. To achieve all this, a company must go through a
vigorous research about the consumer awareness and their requirements, to provide them with better
services. In this report a sincere attempt has been made to study on awareness of mutual fund, where
people would like to park their money. This report is based on the market survey and research conducted
to determine the “CONSUMER AWARENESS OF MUTUAL FUND”. The topic “Consumer Awareness
of Mutual fund and prospective customers” is selected keeping in mind the following OBJECTIVES.
These objectives of the study will help to ascertain the awareness of mutual fund that may further guide the
company to improve its products features and services. This survey includes various professionals,
business men/women, house wife, salaried job people few customers of Standard Chartered Mutual Fund.
A mutual fund represents a vehicle for collective investment. When you participate in a scheme of a
mutual fund, you become a part owner of the investments held under that scheme.
A variety of schemes are offered by mutual funds. Based on the investment policy, the mutual
fund schemes are broadly classified as follows: equity schemes, and debt schemes.
The investments of mutual fund are subject to a set of regulations prescribed by SEBI.
The mutual fund business is highly concentrated fund-wise and scheme-wise. The dominant
position of the UTI in the industry has already been referred to. Similarly, a handful of schemes
account for a major part of the unit capital.
INDUSTRY PROFILE
The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at
the initiative of the Government of India and Reserve Bank of India. The history of mutual funds
in India can be broadly divided into four distinct phases
SET UP OF A MF
A mutual fund is set up in the form of a trust, which has sponsor, trustees, Asset
Management Company (AMC) and custodian. The trust is established by a sponsor or
more than one sponsor who is like promoter of a company. The trustees of the mutual
fund hold its property for the benefit of the unit holders. Asset Management Company
(AMC) approved by SEBI manages the funds by making investments in various types of
securities. Custodian, who is registered with SEBI, holds the securities of various
schemes of the fund in its custody. The trustees are vested with the general power of
Superintendence and direction over AMC. They monitor the performance and compliance
Of SEBI Regulations by the mutual fund.
SEBI Regulations require that at least two thirds of the directors of trustee company or
board of trustees must be independent i.e. they should not be associated with the
Sponsors. Also, 50% of the directors of AMC must be independent. All mutual funds are
required to be registered with SEBI before they launch any scheme. However, Unit Trust
of India (UTI) is not registered with SEBI (as on January 15, 2002).
COMPANY PROFILE
KARVY INVESTOR SERVICES LIMITED is a I0O% subsidiary of karvy consultants limited!
and was set up to undertake Merchant banking, Distribution of financial products
consequent to the flew SEBI guidelines which directed that an NBFC should set up separate
companies for handling fee based and fund based activities.
The parent company i.e. Karvy Consultants Limited Was founded by the group to
professionals in 1982 and today it has evolved as integrated financial services company
of repute, offering various financial services to suit every requirement /need by
investors. By virtue of its access to million of Indian share holders, in addition to
companies, banks and financial institutions, karvy has in the process built up a positive
reputation with regulatory authorities and other government agencies emphasis on the
following factors has been instrumental in helping them attain the leadership in the
financial service sector.
Karvy is well networked with over 60 full-fled gad branches and 112 investor Service
centers with a work force of over 2000 professional drawn from various Disciplines.
RANGE OF SERVICES
The range of services offered by Karvy group of companies are issue servicing,
Corporate shareholder services, Mutual fund investor servicing, Asset financing,
Merchant banking & Underwriting services, Loan syndication and Project Financing
Products, Karvy Depository services and investor services. Karvy also has taken the
dealership of the OCTIE.
BACKGROUND
Today, Karvy has access to millions of Indian shareholders, besides companies, banks,
financial institutions and regulatory agencies. Over the past one and half decades Karvy
has evolved as a veritable link between industry, finance and people. In January 1988,
Karvy became the first depository participant in Andhra Pradesh. An ISO 9002 company,
Karvy’s commitment to quality and retail reach has made it an integrated financial
service company.
The parent company i.e. KARVY CONSULTANTS LIMITED was founded by a group of
professionals in 1982 and today it has evolved as an integrated financial services
company of repute, offering various financial services to suit every requirement need of
our customers. By virtue of its access to millions of Indian share holders in addition to
companies, banks and financial institutions! Karvy has in the process, built up a positive
reputation with regularity authorities and other government agencies.
KARVY INVESTOR SERVICES LIMITED the investment banking arm of the karvy group is a 100%
subsidiary of Karvy Consultants Limited, and was set up to undertake the specialized activities of
investment banking and distribution of financial products. in the recent years KARVY has caned a niche
for itself in the management of the public issues, which is viewed with envy in the market circles. The
marketing capability dovetailed with the range and quality of services has been the core attraction of
• LOAN SYNDICATION
• No.2 among private merchant bankers ri terms of the aggregate public issues amount
• No.3 among private merchant hankers (private and public sector) in terms of the aggregate public
issues amount
Karvy has made its presence strongly felt in all the segments of capital market like
depository participant services, stock braking, primary market distribution etc. has a
national reach through 14 branches and 64 investor services centers aided by a
contingent of 5000 sub brokers.
PRODUCT PROFILE
1. BY OBJECTIVE
Investment goals vary from person to person. While somebody wants security, others might give
more weight age to returns alone. Somebody else might want to plan for his child’s education
while somebody might be saving for the proverbial rainy day or even life after retirement. With
objectives defying any range, it is obvious that the products required will vary as well. So,
Mutual Funds can be classified based on the objectives of the investor.
(a). Equity Fund:
Equity funds invest a major portion of their corpus in equity shares issued by companies. NAV
of equity funds are fluctuated by fluctuation in price of shares that it holds. So there is a high risk
as well as high return in equity fund. Potential to earn in such funds is higher when they are
invested for long term. The leading example of such funds are Prudential ICICI Growth Plan,
Tata Pure Equity Fund, Reliance Vision, Franklin India Prima Fund etc.
2. BY DURATION