DIY Shack

Small Business Term

Project

Proposed by:
Aliza Aftab
Bushra Nasir
Muhammad Usama Mahmood
 DIY Shack Business Model
Key Partners Key Activities Value Propositions Customer Customer
Relationship
Segments
Product Recycle, Reuse and Consultancy regarding
Assembling Reinvent Female (Housewives, Product usage.
Vendors (Bolton
Customization Easy Payment Working Women) Promos.
and Memon)
Gift Shop Vendors Contests and
Bykea/Careem method
Stationery Vendors Giveaways
One-Stop Solution
Delivery Posting customer
for art and Craft reviews on social
Key Resources Affordable Prices
Channels media.
Social Media Handler
Canva for designing social
media posts.
Social Media Page
Resources for and Youtube
Photography (Camera, Channel
Location, Lenses) Vendors

Cost Structure Revenue Streams

Raw-Material Online Selling
Traveling Collaborations
Marketing and PR
 Growth

REACH AND DELIVERY

FUTURE LINE:
BUILDING BRAND:
Cosmetics
Cake boxes Customers Feedback
Bloggers Bykea/Careem Parcel Delivery
Souvenirs
Goodie Bags PR activities
Online Summer Camps Market
 Growth

PRICING:
COSTING
Cost-Based Pricing
Wax Cost (PKR 600 Per Kg)
Low as compared
Containers (PKR 120-200 Per Piece)
to market because of
Scent (PKR 200 Per 10 ml)
backward integration
Rest depends on purchase price
 Event Strategies

GymKhana and Golfclub Complementary Goodie PR Packages to Bloggers

Membership Bags with 5k-15k Followers