Submitted By: Hifza Ejaz

Submitted To: Muhammad Amir Khan

Roll Number: MS20228

Subject: Entrepreneurship

Section: 4A Morning

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“The Books Hub”

Initial Business Plan

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 Table of Contents Page No.
1. Executive Summary 4-5

2. Industry Analysis 5-7

3. Company Description 7-10

4. Market Analysis 11-14

5. The Economics of the Business 14-16

6. Marketing Plan 16-19

7. Design and Development Plan 19

8. Operations Plan 20

9. Management Team and Company Structure 20-21

10. Overall Schedule 21

11. Financial Projections 21-22

Appendices 23

Reference List 23

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1-Executive Summary:
The Books Hub is a student-to-student Internet marketplace providing university students
with the opportunity to buy, sell and trade college textbooks, participate in auctions, post
classified ads, provide teacher evaluations, and buy products for college.  The Books Hub’s
target market consists of over 15.8 million university students who spend Rs150 billion
annually. 
The Books Hub will enable students to buy, sell, and trade used textbooks directly to other
students, by-passing the university bookstores.  By selling textbooks to other students, the
seller can receive more money than the bookstore will pay and the buyer can pay less than the
bookstore charges.  In addition to textbooks, students will be able to sell class notes, old tests,
computers, dorm accessories, used CDs, tutoring services or anything students wish to
sell via an online student-to-student marketplace.  In addition, the Books Hub will offer other
services such as classifieds, teacher evaluations, weblogs (bloggers), specialized content and
retail. 
The Books Hub will establish itself as the leading online student-to-student marketplace
by combining extensive market-specific expertise with Internet technologies to generate
revenue while creating a win-win solution for students.  The Books Hub will achieve market
dominance by utilizing extensive domain experience, a local grass roots marketing strategy,
an exceptional management team, superior software, and the formation of strategic alliances,
memberships and partnerships with companies within the college market.
1.1 Market
The Pakistani student market is a growing yet underserved niche market. The
Pakistani Department of Education expects the student market to grow from 15.8 million
students to 17.2 million in the next five years.  According to a survey students are expected to
spend over Rs.150 billion this year. 
1.2 Opportunity
University students are eager to find ways to get “quick cash” at the end of every semester. 
One method university students use is to sell their old textbooks at the end of every semester,
however the re-sell market is controlled by the local university bookstore.  Because university
bookstores monopolize the market, students receive only a fraction of the value paid for the
book, typically 75% or less of the purchase prices.  The bookstores then re-sell the books
back to other students, receiving over 125% profit.  The current situation creates a lose-lose
situation for students and a win-win situation for bookstores.  Students are looking for

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convenient, money saving ways to purchase textbooks and to receive more value when re-
selling textbooks at the end of each semester.

1.3 Financial & Capital Requirements

According to the opportunities and requirements for The Books Hub described in this
business plan, we have determined the following financial projections:
 Generate exceptional revenues by the end of year one.
 Report profits during the 9th month of operation.
 Exceed a 1.5x increase in sales and profits by the end of year three.
The Books Hub will require an initial seed investment as well as later rounds of investment. 
The initial seed capital will be used for marketing and customer acquisition, software and
website development.
1.4 Objectives
The Books Hub will strive to achieve the following objectives:
 Become the leading Internet student-to-student marketplace
 Attract 500,000 registered users in the first year
 Achieve 50,000 visits per month
 Establish sustainable profitability within the first year
As the world is progressing a number of people love books to read but still finding a time to
read them is a bit challenging. In “The Books Hub” there will be a feature where people will
be able to listen the audio books. This idea is quite new and a lot of people like this idea.
Similarly, those people having reading difficulties like blind people will have an opportunity
to listen the book and those people can also follow the latest developments in the literature
without being dependent on anyone. Users can also send any content so that we can make an
audio of that literature. Similarly, users can interact with the likeminded people on the
application.

2-Industry Analysis:
2.1-Industry size and Growth Rate:
The first significant breakthrough in eBook industry was in 2007 when Amazon launched its
eBook reading app “Kindle”. It was a hit in the market and by 2013 Amazon had earned 3.9
Billion USD solely from Kindle. Since then the eBook industry is increasing its footprint in
global arena. A recent report by Price water house coopers (pwc) “Turning the Page: The
Future of eBooks” the internet will become the key distribution channel of various literary
works, fiction or nonfiction, which will heavily affect the existing value chain and motivate
all stakeholders to tap into the online market.

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By the 2026, growing at a Compound annual growth rate (CAGR) of 6.8% annually during
2018- 2026. eBooks are published and read electronically. Publishers using different types of
formats such as .odf, .txt, .pdf, .html, .lit etc. In addition publishers focus file size
compression so that readers can download the books easily with minimum configuration.
In addition to eBook, learning industry is booming at a much faster pace. Much of the schools
and universities are adopting e-learning system. This industry in 2016 was at 166.5 Billion
Rupees. So a lot of people are shifting towards the eBook system. Secondly governments

around the globe are also concerned about the conventional books given the environmental
concerns and usage of paper. If more conventional books will be published more trees will be
cut down which is really bad for the environment given the climate change concerns. So, this
environmental factor is also triggering the steady growth of eBook industry.
2.2-Industry trends:
The global market of eBook reading according to the 2017 global eBook Report is shown
below in the chart,

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The number of people reading e book increased from 9.3 Million in 2009 to 59.6 million
people in 2015. Moreover spending on eBook also increased from 301 Million Rupees to
2.819 Billion Rupees in 2015.
The follow statistics indicate that university students are receptive to the Internet channel for
the products, services and content offered by the Books Hub. The following Pakistan
University student statistics were based on a report by the Student Monitor. In the same
manner the Audio book industry is also increasing globally but it’s still baby of the
publishing world this market will grow by 25 percent in 2023 and reach to 3.5 Billion
Rupees.
Explorer Study.
 99% of university students use the Internet.
 93% of university students use the Internet every month.
 72% of university students access the Internet at least daily.
 92% of university students own a computer.
 13% of university students plan on buying a computer in the next year.
 15% of university students indicated they are the first to buy a new tech gadget or
device.
 Students average 9 hours per week online.
 Students average 9 hours per week watching TV.
 Students average 10 hours per week listening to the radio.
According to the Study, university students spend an average of Rs.500 per month on
discretionary items (which is defined as spending on anything other than tuition, room/board,
rent/mortgage, books/school fees).

3-Company Description:

3.1-Company History:
The idea behind this company’s formation came from a very basic thought that we all
experienced during our student life. Books and notes outside the university premises are
usually out of affordable range and the notes are often irrelevant. While moving on to a new
semester and having a load of books stashed in our cupboards. The other issue was not
having a platform to express our writing skills and read e-books for minimum expenses.
Thus, combining all the ideas while sitting in our Library, the idea behind “The Books Hub”
came into being.

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 3.2 Mission Statement:
The Books Hub’s mission is to provide university students a valuable and unique source for
products, services and information.  In order to achieve our mission, The Books Hub commits
to the following philosophies:
 It’s all about the product.
 Our customers are our employers.
 Don’t be greedy.
 Keep our employees happy.

3.3Products and Services:

The Books Hub will offer university students a unique blend of products, services, and
content that is not offered by any single company on the Internet.  The Books Hub
will aggregate participants, products, services and content to create a student-to-student
marketplace and retail website targeting 15.8 million University students.  The following
describe The Books Hub’s revenue models:
 Textbook Exchange:
The Books Hub will offer functionality to allow students to buy, sell and trade their used
textbooks with other students.  Specifically, the Textbook Exchange functionality allows
students to post their textbooks online for sale or trade, upload images, and indicate the
condition of the book.  Students looking for used textbooks will be able to search for used
textbooks for sale or trade in their local area or nationwide.  A fee will be charge for posting
textbooks.  The fee may vary based on the asking price of the textbook.  Sample textbook
categories include:

 Accounting
 Business
 Computer Science
 Engineering
 Marketing
 History
 Law
 Physics
 Political Science

 Auctions:

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The Books Hub will offer a powerful auction package.  The Auction functionality will have
many features such as Standard, Reverse, Multi Item, Dutch and Blind auctions; Flash Buy
and Proxy Bidding.  A fee will be charged for posting items to be auctioned.  The posting fee
structure will be similar to eBay’s.  Sample auctions categories include:

 Textbooks
 Class Notes
 Old Tests
 Used CDs & DVDs
 Computer Equipment
 Tickets
 Electronics
 Games
 Dorm Furnishing

 Classifieds:

The Books Hub will offer fee based, student targeted, classifieds ads.  Here are many features
such as image upload, Web links and nested categories will be offered.  A fee will be charged
for posting a classified.  The amount charged will be based on the length of time the
classified will be posted.  Sample classified categories include:

 Textbooks
 Class Notes
 Tutors
 Room Wanted
 For Rent
 For Sale
 Tickets
 Rides
 Help Wanted
 For Hire

 Teacher Evaluations:

The Books Hub will enable students to post and review teacher evaluations.  The teacher
evaluation functionality will be a value added service encouraging students to visit the site
each semester.  Revenue for teacher evaluations will be generated from the sale of banner ad
space located within the teacher evaluation pages.  Banner ad sales will be targeted toward
local businesses on or around campus.  The fee for banner ad space will be determined by the
length of posting, number of users for teacher evaluations and demand.

 Bloggers:

The Books Hub will offer Weblogs (Bloggers) services with topics tailored toward students. 
Weblog functionality will be a value added service to encourage students to return to the site. 
Revenue for the Weblog will be generated from the sale of banner ad space located within the
Weblog pages.  Depending on the Weblog topic, banner ad sales will be targeted toward
either local businesses in or around campus or national companies.  The fees for banner ad

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space will be determined by the length of posting, number of users for the Weblog and
demand.  Weblog topics will include: 

 College Sports
 Politics
 Entertainment
 Technology
 News

 Future Products:
Overall, we conclude that our current products, services and banner ad strategy will ensure a
strong market presence and continued revenue growth.  However as part of our growth
model, we will regularly examine new services, products, categories and content to support
demand.

Brick & Mortar Locations – The Books Hub will evaluate opening retail outlets in
proximity to university campuses to support and complement the online presences.  Franchise
rights may also be available.

Employment Opportunities – The Books Hub will offer a local and national job posting
service so that students may search for new opportunities within the local community and
nationwide.  A fee will be charged for posting jobs.

Apartment Finder – The Books Hub will offer a local and national apartment finder service
so that students may search for apartments within the local community and nationwide.  A fee
will be charged for postings.

Club & Organization Finder – The Books Hub will offer a local and national club and
organization finder service so that students may search for clubs and organization within the
local community and nationwide.  A fee will be charged for posting.

Targeted Content – The Books Hub will offer content.  Sample topics will include:

 News
 Wine & Dine
 Weather
 What’s Happening
 Best Of

3.4 Ownership
The Books Hub would be a Limited Liability Company and would be solely owned by its
founders.
3.5Keys to Success
Our key to success will lie in our ability to execute our business model.  In order to achieve
success, we need to focus on the following areas to establish The Books Hub as a successful
and profitable enterprise.  They are:

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 Recruit an exceptional management and marketing team with extensive domain
experience in the university market.
 Create and maintain a “Grass Roots” marketing campaign.
 Offer innovative and unique products and services.
 Form strategic alliances and partnerships with companies supplying products to the
university market.

4-Market Analysis:

4.1Target market:
Our target audience for “The Books Hub” is people from every age globally because this is
equally famous and easy to use amongst every age group.
For reading purposes, we have target audience of older people aged 65 or above. People
generally believe about this group that they love to read from conventional books. But a
research in Johanes Gutenberg University in Mainz, Germany showed the contradicting
results. Where they took 36 younger participants of aged 21-34, and another 21 older
participants aged 60 and above. When both groups were asked to read from paper, younger
group read it with no difficulty but older group read it with difficulty from paper. But when
the same older people were asked to read from the digital screen, they read it with no
difficulty.
Another group is between 50 and 64 years old this group is also like read book on digital
screen. From 2011 to 2014 this group of people increased from 12 to 17% of those people
who read book on electronic gadget.
Third group is those people between 30 and 49 years old. This group of people is also called
Generation Z. This group of people is native to technology because they grew up seeing the
evolution of technology.
They are more comfortable to eBook reading compared to previous both groups. They can
read, write, sell and purchase all through our application quite easily. This group of people
increased from 25% in 2011 to 42% in 2014.
Fourth group is the most favorite group of people aged between 18 and 29 years old. From
this group each individual on average read a book last year. Their percentage increased from
25% to 47%. This group of people has the most potential to adapt towards eBook and online
selling and buying than any other group.

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The below chart shows the survey done by Pew Research Centre. On the horizontal axis is
the age group of people.

5
0

4
5

4
0 DEC
2011
3
Nov-12
5
15 Jan-14
3
10
0

25
5
0 18- 30- 50- 65
29 49 64 +
2
0

4.2Market Segmentation:
The following table illustrates the future growth of rate of college students by age group and
sex.

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4.3Target Market Segment Strategy:
The potential market for The Books Hub consists of 15.8 million college students enrolled in
over 4,180 institutions.  For the Phase 1 launch of The Books Hub, we plan to focus our
marketing effort on a subset market located in the Northeastern region of Pakistan.  We plan
to expand to new markets with a phased approach focusing on a new region of the country
each semester.  The Phase 1 target market segment will consist of the following universities:

UNIVERSITY ENROLLMENT
National University of Science and 7197
Technology (NUST)
National University of Modern Languages 18000
(NUML)
Pakistan Institute of Engineering and 6000
Applied Sciences (PIEAS)
University of Engineering and Technology 8865
(UET)
Lahore University of Management 4983
Sciences (LUMS)
University of Punjab (UOP) 33258

University of Lahore (UOL) 10000

International Islamic University 12000

Islamabad (IIUI)
Quaid e Azam University (QAU) 5500
Foundation for Advancement of Science 11000
and Technology (FAST)
Fatima Jinnah Women University (FJWU) 4500

Capital University of Science and 4000

Technology (CUST)
Government College University (GCU) 7597

National Defense University (NDU) 4066

Riphah International University 12000

COMSATS University 37570

AIR University 6043

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 TOTAL 192579

Phase 2 will focus on additional colleges and universities located in the southeast with the
addition of colleges and universities in the Northeast.
4.4Competitor Analysis
As this industry is comparatively new but certainly it has developed enough that new
emerging players will have to show extremely unique ideas to catch the attention of audience.
There are number of wonderful platforms that are providing services like eBook reading and
some provides book reading, audio listening, while online selling and purchasing of books is
very common as well. So, two platforms are very similar to our platform which we consider
our competitors.
One Application is “Downpour” which has almost similar services to “The Books Hub”.
They provide free access to their content. But when for downloading the audio books or
eBooks, individuals have to pay. Users can download the book and can listen when they are
offline. This platform provides all its audio books Digital Rights management (DRM) free,
which an individual can read or listen very easily.
Second application is the “Chirp’’ which provides the similar services as “The Books Hub”.
Users can get free membership of “Chirp”. They can browse the content of each and every
genre. But for downloading the material users will have to pay. So that they can listen or read
the audio books when they are offline.
Both these platforms are good. But we can get more audience by selling them our pitch
correctly. We will have to keep our downloading rates minimum, So that audience gets
attracted. Secondly, we will have to make people realize that we are actually empowering the
youth, especially those having hidden talents, so they can unleash their potentials by using
our platform, and we are introducing the sell and purchase option as well which will make us
stand out in this industry enabling the cycle of buying and selling the stuff we no longer need
instead of throwing it in the trash or keeping it stored in the cupboards. This will also raise
the awareness of saving the environment by reducing the paper demand.

5-Economics of the Business Plan:

The Books Hub has two revenue drivers by the selling process and by the per semester
subscription basis. The contribution margin will be gained by subtracting the cost of goods

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sold from the total selling price. We will calculate the contribution margin twice as we have
two revenue drivers.
5.1Retail:
The Books Hub will sell products targeted to university students.  Margins will range from
10% to 50% depending on the product.  Sample product categories include:

 Textbooks
 CDs & DVDs
 Computer Equipment
 Electronics
 Games
 Appliances
 Dorm Furnishings
 University Merchandise
 Clothes
 General Merchandise

5.2Start-up Costs:
Our start-up costs assumptions are shown in the following table and chart, and include Web
hosting, software, development and marketing expenses.

Start-up Requirement and Start-up Expenses:

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 Domain Name Registration Rs.3000
SSL Encryption Rs.15,000
Geo Trust True Site Certificate Rs.15,000
Auction and Classified Software(Xcent) Rs.50,000
Legal Fees Rs.15,000
Utilities Rs.15,000
Merchant Account Fees Rs.30,000
Computers Rs.40,000
Programming and Site Development Rs.100,000
Site Hosting (1st 3 months) Rs.15,000
Miscellance Expenses Rs.50,000
Beta Launch Promotions Rs.50,000
Search Engine Registrations Rs.15,000
Total Start-up Expenses Rs.413,000
Start-up Assets:
Cash Required Rs.30,000
Other Current Assets Rs.50,000
Long Term Assets Rs.500,000
Total Assets Rs.580,000
Total Requirements Rs.993,000

6-Marketing Plan
As cited above “The Books Hub” is our product. Thus, we are introducing the concept of
video streaming of books and motivational speeches, which is relatively a new and eye-
catching idea. Most of the audience likes to watch when they are listening. Secondly, we are
welcoming content of newcomers. This will be a platform where they can display their skills.
“The Books Hubs” will offer minimum price 10% on each amount earned through the app.
The membership will be registered through semester basis and would have to be renewed
after each semester. We will give discount to those customers who register 3 times in a row.
Similarly, when the client will download anything a set of points will be added in his/her
profile, which a client can redeem in the
future.

6.1Marketing strategies:

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As we are aware that marketing strategies relies on the 4P’s of marketing, thus we shall
explain our marketing strategies step by step keeping the 4P’s in focus.
• Product
• Price
• Place
• Promotion

 Product:
“The Books Hub” is a reading, selling, purchasing and listening platform where users can
perform various types of functions simultaneously.
The main webpage will have different categories to choose.

1. Writing and Reading

2. Listening and Narrating
3. Selling and purchasing
First are the readers and writers, those people who will publish their material on the platform,
and those who will enjoy the available reading material. The authors can be from versatile
backgrounds and languages. We will highly encourage the talented youth who can write but
unable to publish their content, our platform will especially incentivize these people so that
more and more new talent can be cultivated.
After signup they will have to select specified genre so that we can optimize their profile
according to their desire. They can download any Book or other published content by paying.
Similarly in “The Books Hub” there will be a feature by which users can also access audio
books. Users can also request to narrate the specified content for which they will have to pay
according to the length of narration. Users can also access to video content in the form poetry
and motivational speeches by our orators.
Another category will be for students who will listen to the audio files, and students who will
narrate those audio files for listeners in order to earn money. In this way we will encourage
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 those artists who have good orating skills. In the same way we will encourage the new artists
to read the passages in different beautiful voices. So that when our client listens he must get
amused. Orators will obviously read poetry in a certain poetic tone. Clients can also request
our orators to read the poetry in a melodious tone. Orators will also make videos about some
motivational lectures and poetry. Because most of the people love to watch than just to listen.
The third category is for the students who sell books and notes as they pass on to next
semester to the students who are promoted after them. They will get good money as
compared to the local bookstores or street vendors who purchase used books from these
students. Newcomers will purchase these books on less prices compared to the bookstores.
There are some additional features on our platform. Readers can interact with other readers
through messages, audio and video Calls like WhatsApp and Facebook. In this way they can
share their ideas about a particular content. They can also critique the content.

 Price:
The price plan of “The Books Hub” will follow the following strategies.
 The application will be available for per semester subscription basis.
 A free trial of 2 days shall be provided to every student who registers.
 Every undergraduate degree student whether a reader, writer, salesperson, or customer will
have to purchase the subscription of Rs.1000 per semester. Which will allow them to use all
the categories of the application.
 Every post graduate degree student whether a reader, writer, salesperson, or customer will
have to purchase the subscription of Rs.3000 per semester. Which will allow them to use all
the categories of the application.
 The Books Hub will require an initial investment in capital to finance the marketing
campaign and launch strategy.
Moreover, the application will deduct 10% of the total profit earned by any user.
In order to implement The Books Hub Phase 1 marketing campaign and launch strategy, we
are seeking an initial seed investment of Rs.500,000. An additional investment of
Rs.200,000 will be required for operational expenses, continuing marketing campaigns,
additional website enhancements, maintenance and support as necessary to establish and
maintain The Books Hub as the leading online student-to-student market place.

6.2Promotional Strategies:

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For the promotion of platform we will provide free trail for 2 days to each user that signs up.
We will spread our message on Facebook and Instagram. Now-a-days loads of people rely on
social media for information. Secondly, we can also pay some Tiktok stars to promote our
platform, Because, Tiktok is the second most downloaded application in the world after
Facebook. Through Tiktok we can reach millions of people. We can also pick some Juicy
content from our platform and share on our website and social media to catch the attention.
We must review our platform from some good bloggers because; they have a huge influence
on the masses. We will give discounts to the users who register early. Those stationary shops
that get us users will also get discount.

7-Design and Development Plan:

7.1Strengths:
Strength of “The Books Hub” is our idea of empowering the unpowered writers and artists
and the ones who want to earn. We are providing a wonderful platform where talented young
stream of writers can publish their work. In this way loads of hidden talent would be
cultivated. Moreover, our platform will give space to those having good oratory skills. Those
talented artists can polish their talent at our platform. This is the biggest strength of “The
Books Hub”. Secondly it will allow purchase and selling of books, notes to other students.
7.2Challenges and Risks:
As mentioned earlier there are number of emerging and established players in this industry
and they are doing very good work. In such an environment to hold the grounds is literally a
herculean task. We will have to be creative and unique so that we can distinct from others.
Otherwise this can become our biggest liability.
In the same way eBooks have difficulty in manipulating the digital content and to print and
share the content above certain limit can cause digital rights management issue. The licenses
of eBooks are renewing the subscriptions have higher costs.
This industry is in booming and it will remain steadily growing for a certain time. It still has a
lot of room of improvement. Indicators suggest us that till 2026 it will grow at Compound
Annual Growth Rate (CAGR) of 6.8% annually. So this is the biggest opportunity that we
can grow. It has enhanced the education system now a person living in one hemisphere can
instantly check the curriculum of other part of the world. It is really good for environment, as
the threat of Global warming is looming, it gives a break on cutting more trees for printing
the books.

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For centuries we are using getting our knowledge from printed material. So a lot of people
still rely on getting knowledge from printed pages rather than from electronic gadgets. A
study done by University of California found that many of the students find it easy to
concentrate on contents written on printed pages. So this is the biggest threat that number of
people is still prefer printed books and it is very difficult to shift them towards eBook.

8-Operational Plan:
For the smooth running of the application, management will take keen steps. Instruction
manual for the use of the application will be provided. A tab will be built on the front page
of the website which will allow the user to seek help and ask any queries in order to clear
confusions arising in the minds of the users.
A team will be hired for the smooth processing which will promote the application on social
media and in colleges and universities. This team will update and inform the technical team
about any bugs rising in the application.
A team will be hired for the smooth processing which will promote the application on social
media and in colleges and universities. This team will update and inform the technical team
about any bugs rising in the application.

9-Management Team and Company:

The management team profiles lies below;

 Hifza Ejaz, Founder:

An Undergraduate student, who has participated in national and international business plan
competitions. She won the 2019 Hult Prize for an innovative and productive business venture
idea and has been investing the prize money in various business ventures.

 Ibraheem Hasssan, Lead Programmer, Head of backend team:

Ibraheem’s background in mathematics gives him a sophisticated grasp on even the most
theoretical aspects of programming, but his real passion comes from applying that knowledge
to build computer services and web services. He has developed more than 150 successfully
running websites and 18 applications.

 Irtaza Batool, Chief financial officer:

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Irtaza has a degree in accounting and finance and has worked as a freelancer in the particular
field for around 6 years. She has managed the finances and accounts of 3 reputable firms in
the past and has all the relevant experience and knowledge to manage the finances of The
Books Hub.

 Muhammad Ali, Marketing Officer:

Ali graduated from a reputable university with a Bachelor’s degree in marketing and a
specialization in Advertisement. While studying he published 18 articles on marketing related
issues. He is an expert in his field.

10-Overall Schedule:
The application design and software has already been prepared. An online event will be
arranged in the first week of July for the presentation of application to the interested parties,
users and investors which will explain the working methodology of the application software.
This recorded video presentation along with the business plan shall be mailed out to the
investing firms from second week of July.
The management team will gather investors till first week of September and soon the hiring
process for the team members will start.
In the month of September, all the background and backend process will be checked for bugs
and software errors.
The advertisement and promotional process will start from the first week of October and will
keep on running till January. Some of the ads on social media would not stop even after the
launch of the application.
The application will be all set for joining and registeration by the first week of January.
11-Financial Projections:
The following are the summarized points from The Books Hub financial plan.
The Books Hub will require an initial investment in capital to finance the marketing
campaign and launch strategy.
The Books Hub will require additional investment to fund additional Web development, sales
and marketing efforts and general operating expenses.
The Books Hub will generate assertive revenues by the end of year one.

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The Books Hub will start reporting sustained profits during the 9th month of the 1st year.
Sales and profits by year three will top 1.5x that of year one.
The Books Hub will provide a complete student-to-student marketplace.
Investment contacts have already been approached and their expressions of satisfaction and
encouragement are numerous.
We intend to continue our advances with more unique and effective business solutions for the
university market. Based on the attached financial projections, we believe that this venture
represents a sound business investment.
11.1Start-up Funding:
In order to implement The Books Hub Phase 1 marketing campaign and launch strategy, we
are seeking an initial seed investment of Rs.500,000. An additional investment of Rs.200,000
will be required for operational expenses, continuing marketing campaigns, additional
website enhancements, maintenance and support as necessary to establish and maintain The
Books Hub as the leading online student-to-student market place.
11.2Use of Funds:
Initial funding proceeds will be used primarily for marketing, additional website development
and maintenance. All the equipment needed will be leased or purchased, and included in the
operational expenses. The rest of the funds will be used as working capital to maintain the
operations until revenues generated by The Books Hub will be at the point where we can
sustain operational expenses.
11.3Benefit to the Users:
The Books Hub application will automatically deduct 10% profit from every money earned.
There shall be no limit on a user as to sell or purchase a particular amount.
Sellers will not be given payments per month, instead they will earn at their own pace and
freedom, 10% profit will be deducted at each amount earned.
Writers and speakers will be paid according to the number of readers on their writings and
audio files.

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 12-Appendices:
Please find the resumes of the management team attached alongside this document.
13-Reference List:
1. Sara Keating (2013). The rise and rise of the eBook. Available Online
https://www.irishtimes.com/culture/books/the-rise-and-rise-of-the-ebook-1.1320014
2. Hannah Natanson (2018). Yes, teens are texting and using social media instead of reading
books, researchers says. Available Online https://www.washingtonpost.com/news/inspired-
life/wp/2018/08/20/for-american- teens-texting-and-social-media-are-replacing-books/
3. Global market study on eBook reader: Asia Pacific to hold high value share by the end of
2020. Available Online https://www.persistencemarketresearch.com/market- research/ebook-
reader-market.asp
4. Porter Anderson (2017). 2017 Global eBook report. As many stories as markets. Available
Online https://publishingperspectives.com/2017/05/global-ebook-report- 2017-many-
markets/
5. Petar Atanasovski (2018). Digital Publishing: eBooks statistics indicate growing popularity.
Available Online https://medium.com/scriptarnica/digital-publishing- ebooks-statistics-
indicate-growing-popularity-bf3d456d0610
6. Thad Mcilroy (2018). The future of E-books. Available online
https://thefutureofpublishing.com/industries/the-future-of-ebooksecontent/
7. Global E-Book industry (2020-2026) - Analysis of the fast growing markets. Available online
https://www.globenewswire.com/news- release/2020/05/20/2036309/0/en/Global-E-Book-
Industry-2020-to-2026-Analysis-of- the-Fastest-Growing-Markets.html
8. Clare Thorp (2020). Audio books: The rise and rise of the books you don’t read. Available
online https://www.bbc.com/culture/article/20200104-audiobooks-the-rise-and-rise-of- the-

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 books-you-dont-read.
9. Kathryn zickuhr (2014). A snap chat of reading in America in 2013. Available Online
https://www.pewresearch.org/internet/2014/01/16/a-snapshot-of-reading-in-america- in-2013/

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