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    WIA1001-Final U2005405

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    XY L
    The document discusses video streaming business models. It describes consumer-to-consumer (C2C) streaming where consumers directly sell videos to other consumers. It also discusses content providers that provide intellectual property online through video broadcasting, subscription models where fees are charged for access, and advertising revenue models using previews and trailers. Social media is used to promote content and facilitate discussions. Data mining collects customer data to provide personalized recommendations based on viewing habits and preferences.

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    WIA1001-Final U2005405

    Uploaded by

    XY L
    17 views1 page
    The document discusses video streaming business models. It describes consumer-to-consumer (C2C) streaming where consumers directly sell videos to other consumers. It also discusses content providers that provide intellectual property online through video broadcasting, subscription models where fees are charged for access, and advertising revenue models using previews and trailers. Social media is used to promote content and facilitate discussions. Data mining collects customer data to provide personalized recommendations based on viewing habits and preferences.

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    WIA1001-Final_U2005405 (2)

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    The document discusses video streaming business models. It describes consumer-to-consumer (C2C) streaming where consumers directly sell videos to other consumers. It also discusses content providers that provide intellectual property online through video broadcasting, subscription models where fees are charged for access, and advertising revenue models using previews and trailers. Social media is used to promote content and facilitate discussions. Data mining collects customer data to provide personalized recommendations based on viewing habits and preferences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views1 page

    WIA1001-Final U2005405

    Uploaded by

    XY L
    The document discusses video streaming business models. It describes consumer-to-consumer (C2C) streaming where consumers directly sell videos to other consumers. It also discusses content providers that provide intellectual property online through video broadcasting, subscription models where fees are charged for access, and advertising revenue models using previews and trailers. Social media is used to promote content and facilitate discussions. Data mining collects customer data to provide personalized recommendations based on viewing habits and preferences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    VIDEO

    STREAMING C2C(Consumer-to-consumer)
    Name: Lee Xiao Yu
    Matric No: U2005405

    Involve consumers directly


    selling to consumers
    Production team posts or
    sell their movies, drama
    series, variety shows or
    videos to the public
    Content provider
    Provide intellectual property online such as
    drama series, movies or variety shows
    Video broadcasting or live streaming for special
    events such as sports or award events
    Advertising revenue model
    Attract audience from another website by using
    trailers of movies or preview of drama series as
    an advertisement
    Subscription revenue model
    Charge subscription fees for access to some tv
    shows and programmes
    Subscribers can watch the premiere screening or
    broadcasting of movie, drama series or any other
    tv programmes
    Social Media
    Youtube (Media Sharing)
    - Post some previews or trailers to attract
    audience to subscribe to watch for full version
    Twitter (Discussion Forums)
    - Allow users to discuss and share thoughts
    about the drama, movie or any programmes
    they are watching to gain popularity
    - Attract audience by inserting some ads in the
    discussion topic in the forum
    Critical Knowledge
    Software Engineer
    Workers
    - Monitor the app every moment and fix any
    error that found immediately.
    - Deploy a user-friendly interface and make sure
    users interact easily with the app
    Data Scientist
    - Ensure customer get recommendations based
    on their preference
    - Personalize streaming for customer and
    increase their satisfaction by predicting their
    watching habit
    Data Mining
    Collect data from customers and analyse it to get
    customer behaviour and buying pattern. According
    to the result, recommend movie, drama series or
    other shows based on customer's preference.
    Create detailed personal profiles of subscribers to
    understand them more through investigating
    scenes that customer viewed repeatedly and
    keyword that they searched often and thus create
    conventional marketing.
    Analytic Tool - RapidMiner
    Predictive analytic tools and perform other
    advanced analytic such as data mining
    Analyse data of many source type including
    Access, Oracle, MySQL, etc
    Interpret customers and also competitors
    Adjust price or make offers that can compete
    over competitors

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