Presentation 1

Brand
Analysis

SONIYA DHAKAL
6429242
 Contents

1. About Brand
2. Type of Brand Selected
3. Competitor Brand
4. Brand Identity & Several
Associations
About Brand
A brand is the sum of all expressions by
which an entity (person, organization,
company, business unit, city, nation, etc.)
intends to be recognized.

(CALIN and JOHANNES, 2021)

Type Of Brand Selected

The Brand I will be working on is "Spiritual

Clothing and Style". It will provide products
which are preferable to all the spiritually
inclined people.
Competitor Brand
Gangotri is a name known all over the world
for wholesale, retail and exports of high
quality and unique traditional and devotional
clothing at reasonable rates.
Established 64 years ago by the late Shri
Roshan Lal Agrawal Gayawale as a small
cloth shop in loi Bazaar, Vrindavan. The
brand's CEO is Avdhesh Agrawal.

(Gangotri Exports, 2021)

Brand Identity & Several Association

Product Scope
All ethnical clothing and
handicrafts for men, women
& kids like: kurta, Dhoti,
Saree, shawls, Gopi dress,
Tops, Skirts, T-shirts,
mridanga, kartals, braclets,
lockets, arti sets, key rings
etc.
Reasonable rates.
Product Attribute
Provides festivals sales.
Simple designs that Product Use
display's the mode of
Used by all the age
goodness.
groups
Targets all age group
By all genders
people who prefer
ethnical/traditional
clothes and handicrafts,
unique traditional and
devotional clothing.
Doesn’t compromise on
quality,

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Product Quality
Several times a year they Brand Personality
travel to South India Bengal
Beautiful
Rajasthan Gujrat Kacch Bihar Country of Origin
Orissa Kashmir and related Attractive
villages all over India directly India. Comfortable
to the best handloom Entire taste of Indian Simplicity
weavers in the country to clothing. Traditional
bring back high quality silks, Traditional clothing. Unique
jute, cotton, specialty fabrics

pashmina shawls, silk

chadars, dhotis, saris and so
forth.

Continue...
User Imagery

Demographic
India
All gender and ages Psychographic

Casual,

Stylish, Behavioral

Simple
Outgoing,

House wear,
Spiritual places,
Family get together
wear
Continue...

Brand-customer Relationship
Friendly staff provide personal facilities for each individual customer in a relaxed
homey and comfortable atmosphere.
They are happy to cater to all your needs whether customers require something on
the shelves something to be ordered something to be customized by our tailors
exported etc. they believe and aim in “Customers satisfaction is our pleasure”.

 Continue...

Symbol
The symbol is of a peacock
which reminds the origin of Organizational
the brand that is Vrindavana,
India. Since, the supreme Association
personality of Godhead Lord
Co-branding
Hardworking
Sri Krishna wears a peacock Ran by many generations Haven't done any co-branding
feather on this lotus head of the same family yet.
and was taken birth in Energetic
Vrindavana, India. Every Broad minded
devotionally inclined people

understands the indication

given by the brand symbol.

References Ross, K., 2021. How to Create a Unique and

Memorable Brand Identity in 2021 [GUIDE]. [online]
crowdspring Blog. Available at:
<https://www.crowdspring.com/blog/brand-
identity/> [Accessed 31 October 2021].
CALIN, H. and JOHANNES, C., 2021. What is a brand?
- Interbrand. [online] Interbrand. Available at:
<https://interbrand.com/london/thinking/what-is-a-
brand/> [Accessed 31 October 2021].
Gangotriexports.com. 2021. Gangotri Exports.
[online] Available at:
<https://www.gangotriexports.com/> [Accessed 31
October 2021].